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    Business Plan Business Plan Document Transcript

    • SHAILA ENTERPRISES CONTENTS SL NO. PARTICULARS PAGE NO. 1 BUSINESS OVERVIEW 2 2 PRODUCTS AND SERVICES 3 3 MARKETING STRATEGY 4-5 4 OPERATIONAL PLAN 6 5 FINANCIAL PLAN 7-10 6 DESCRIPTION OF STOCK 11-24 7 CONCLUSION 25ISBR 1
    • SHAILA ENTERPRISES EXECUTIVE SUMMARY This report is about business plan of “SHAILA ENTERPRISES” This business deals with stationery and printing. It is a sole proprietorship business. The initial capital of the business is Rs. 500000. This business mainly deals with stationery and printing. The place of the business is Electronic City. The main products of the business are books, pens, etc. The target customers of this business are management students. The business has planned to install special copier which consists copier, printer, and scanner and it is inexpensive. The report also includes the projected Income Statement and Cash Flow Statement. It also includes list of the stock which the business will be planning to buy. This report consists the questionnaire through which I could collect the information of this line of business.ISBR 2
    • SHAILA ENTERPRISES 1. BUSINESS OVERVIEWThis business deals with stationery items. Where it sells different stationary items like notebook, pen, files etc. Along with these products the business also deals with print outs,photocopy, spiral binding etc.Mission statement: the first and foremost aim of the company is customer satisfaction. Itwants to provide a good service to the customers. In addition to the above aim it wants to earna good amount of profit.Goals and objectives: the business has planned to earn a good amount of profit and with thehelp of this profit it has planned to expand the business both in terms of stock of the productsand outlets.Business philosophy: as the mission statement says customer satisfaction is very important. Ifthe customer is satisfied, automatically, he will visit the shop regularly and helps to improvethe businessThe target customers of this business is the college students as the location of the business isnear the college vicinity.In addition to that there are many companies and government offices.Since the location of business near by the college vicinity, the demand for the stationeryproducts will be very high. I have planned to offer the products at reasonable price along withattractive discounts which may help me to create demand.Legal form of ownership: it is a sole trading concern. This is a very small business which canbe managed by single person. So I thought its best to choose sole proprietorship.ISBR 3
    • SHAILA ENTERPRISES 2. PRODUCTS AND SERVICESStationery business deals with many products like note books, where both ruled and not ruledbooks are available, different brands of pens and pencils are available. The list runs on and on.So the detailed list of the product is given at the end of the report.Along with the stationery products, the business also does printings, photocopies and spiralbinding.I have installed a new type of copier machine which is very inexpensive compare to otherphotocopier machine. The single machine does three works of three different machines i.e.printing, photocopy and scanning. The one more advantage of this machine is that the machineconsists USB port which helps to insert portable devices like pen drive and we can directlytake the print out of the material which is in the pen drive. This feature of the machine saves alot of time and energy.Due to this reason I can get more customers which will lead to more profit.ISBR 4
    • SHAILA ENTERPRISES 3. MARKETING PLANSince the location of business is near the educational institutions the market is very strong. Soautomatically the demands for the products are very high.In order to promote the product I have planned to print the hand out and distribute to thestudents and to the passer by. Through this the people will come to know the business. Inaddition to that I have planned to put the banner which gives the detail of the business.Market size: there are two colleges the strength of the colleges is around 400. Along with thisthe non student customers are around 50 .So, the customers to our business are around 450.Customers:The target customers are students.Age: The first segment is of students from 20 to 30 yrs. The second segment is more than 30 yrsGender: both men and womenLocation: Phase 1 of Electronic CityIncome level: There is no limitation to the income level.Competition:There are two major competitors to this business. They are : 1. Kumkum Enterprises Plot no. 9, shop no. 2, 1st main, 2nd cross, Phase 1, Electronic City. 2. A to Z Copy Centre Plot no. 9, shop no.3, 1st main, 2nd cross, phase 1, Electronic CityBoth are the major competitors. The first will compete both in stationery items and printing, whereassecond will compete only in printing.Marketing strategy: As the target customers are more, the demand more stationery items will be more.First I will promote the product through introductory offers. I will offer high quality products atreasonable price and I will also offer the goods at attractive discounts.ISBR 5
    • SHAILA ENTERPRISESPromotional budget:As I have mentioned earlier I have planned to distribute hand outs and to put the banners near by theshop.The following are the expenses incurred on the promotion. 1. Hand outs: Rs. 5000 2. Banners :Rs. 10000 3. Posters : Rs. 5000 So, the total promotional expenditure is Rs. 20000 which is included in the establishment cost of the business. Proposed location: I have planned to start my business at Phase 1 in Electronic City.ISBR 6
    • SHAILA ENTERPRISES 4. OPERATIONAL PLAN: Since the business is sole proprietorship there are no partners. In order to serve the customers quickly I will hire one employee. As it is a small business there will be no credit sale. Initially I will order only one month’s product. After forecasting the sale I will alter the order planISBR 7
    • SHAILA ENTERPRISES 5. FINANCIAL PLANThe financial year of the business consists of 12 months.The profit is calculated at the end of 12th month.The initial capital of the business is Rs.500000. out of Rs. 500000; Rs.100000 is paid as theadvance to the owner for the place of business. The establishment cost includes the interiordecoration, license expense, insurance expense, cost of toners and advance paid. Cost of toners –Rs.25000 Promotional expenses- Rs.20000 Interior decoration and license expense-Rs. 45000 Cost of Copier(Phaser 6110 MFP CPS)- Rs.66000 Cost of Computer-Rs.22000 Cost of Spiral Binding Machine - Rs.7500 Stock –Rs. 154745 OPENING BALANCE SHEETLIABILITIES AMOUNT(Rs) ASSETS AMOUNT(Rs)Capital 500000.00 Fixed Assets Photocopy machine 60000.00 Spiral Binding Machine 7500.00 Computer 22000.00 Investments - Current Assets Stock 154745.00 Cash in hand 15755.00 Cash at bank 50000.00 Miscellaneous Expenditure Establishment Costs 190000.00 500000.00 500000.00NOTE: The description of stock is given in the following pages of the reportISBR 8
    • SHAILA ENTERPRISES PROJECTED INCOME STAEMENT FOR THREE YEARS PARTICULARS 31-03-2012 31-03-2013 31-03-2014 AMOUNT (in AMOUNT(in AMOUNT (in RS.) Rs) Rs.) Sales 650000.00 750000.00 900000.00 Less: cost of goods sold* 505000.00 553000.00 655000.00 Gross profit 145000.00 197000.00 245000.00 Less: Rent paid 96000.00 102000.00 108000.00 Salary paid 6000.00 9000.00 12000.00 Power expenses 12000.00 13000.00 14000.00 Discount allowed 2000.00 3000.00 5000.00 Establishment cost written off* 19000.00 19000.00 19000.00 Depreciation* -copier 3300.00 3135.00 2978.25 -computer 1100.00 1045.00 992.75 -spiral binding machine 375.00 356.25 338.44 5225.00 46463.75 82690.56 Add: Discount received 3000.00 5000.00 10000.00 8225.00 51463.75 92690.56 Tax paid* 5000.00 7500.00 7500.00 Net profit 3225.00 43963.75 85190.56Note: * cost of goods sold= opening stock+ purchases-closing stock+carriage expenses *Write off 1/10th of the establishment cost * Tax is paid at VAT rate. The tax rate on stationery items is 5% *Depreciation is charged at 5%.The depreciation is calculated on the basis of written down value method.ISBR 9
    • SHAILA ENTERPRISES THE FOLLOWING TABLE SHOWS THE PROJECTED PROFIT OF THE BUSINESS YEAR NET PROFIT (AMOUNT IN Rs) 2011-2012 3225.00 2012-2013 43963.75 2013-2014 85190.56 GRAPHICAL REPRESENTATION OF THE PROJECTED NET PROFIT 90000 80000 70000 60000 50000 40000 30000 20000 10000 0 2011-2012 2012-2013 2013-2014ISBR 10
    • SHAILA ENTERPRISES PROJECTED CASH FLOW STATEMENTPARTICULARS 2011-2012(Rs) 2012- 2013-2014(Rs.) 2013(Rs.)Revenues excluding 653000.00 755000.00 910000.00investment incomeLESS: Operating 624000.00 684500.00 801500.00expenses excluding noncash expensesOperating Profit before 29000.00 70500.00 108500.00working capital changes THE FOLLOWING TABLE SHOWS THE PROJECTED CASH FLOWYEAR AMT (RS.)2011-2012 29000.002012-2013 70500.002013-2014 108500.00 THIS IS THE GRAPHICAL REPRESENTATION OF THE PROJECTED CASH FLOW 120000 100000 80000 60000 40000 20000 0 2011-2012 2012-2013 2013-2014ISBR 11
    • SHAILA ENTERPRISES 6. DESCRIPTION OF STOCKSL NO. NAME OF THE STOCK RATE(RS) QUANTITY AMOUNT(RS)1. KEYBOARD: I ball 300.00 2 600.00 Microsoft 200 425.00 2 850.00 LogitechMK200 450.00 2 900.00 2350.002. MOUSE: Logitech (optical usb) 340.00 2 680.00 Microsoft( Optical usb) 350.00 2 700.00 1380.003 KEYBOARD AND MOUSE: 730.00 2 1460.00 I ball 800.00 2 1600.00 Microsoft 600 700.00 2 1400.00 Logitech 4460.004 PENDRIVE: TRASCEND 4 GB 280.00 2 560.00 8 GB 450.00 2 900.00 KINGSTON 4 GB 290.00 2 580.00 8 GB 480.00 2 960.00 HP 4 GB 310.00 2 620.00 8 GB 480.00 2 960.00 4580.00ISBR 12
    • SHAILA ENTERPRISES5. CALCULATORS: Orpat(desk) 210.00 4 840.00 Orpat (pocket) 100.00 4 400.00 Casio 280.00 4 1120.00 Flair 200.00 4 800.00 3160.006. GUM AND PASTE Camel 700 ml 90.00 5 450.00 Camel 150 ml 23.00 5 115.00 Camel 300 ml 47.00 5 235.00 Fevistick big 28.00 10 280.00 Fevistick small 18.00 10 180.00 1260.007 CUTTERS Big 13.00 20 260.00 Small 6.00 20 120.00 380.008. DRAWING PINS: Omega 6.00 30 180.00 180.009. EXAM PADS: 42.00 20 840.00 840.0010. FAX ROLLS: Mitsubushi(30 mtrs) 55.00 4 220.00 Panasonic(50 mtrs *2) 320.00 4 1280.00 1500.00ISBR 13
    • SHAILA ENTERPRISES11. FOLDERS Box files 22.00 20 440.00 Box file(small) 20.00 20 400.00 Flat file 6.00 20 120.00 Tag file 8.00 20 160.00 Spring file 8.50 20 190.00 Apj folder 3230 35.00 20 700.00 60.00 10 600.00 Apj folder 2425 5.50 10 55.00 L type folder 20.00 20 400.00 Document folder(blue 7.50 20 150.00 file) 15.00 20 300.00 Scribbling pad(1*8 size) Scribbling pad(1*4size) 3515.0012. PAPERS: Printer paper A3(JK) 230.00 5 1150.00 Printer paper A4(JK) 135.00 3 405.00 Ex-bond paper A4 210.00 3 630.00 Legal paper white(250 210.00 3 630.00 pages) Legal paper white(75 160.00 2 320.00 gsm) 135.00 2 270.00 Legal paer green(75 gsm) 3405.0013. ERASER: Nataraj plasto eraser 1.00 50 50.00 Apsara Non dust 2.50 50 125.00 175.00ISBR 14
    • SHAILA ENTERPRISES14. STAMP PAD Camel(blue) 42.00 10 420.00 157*96mm Camel (red) 157*96mm 42.00 5 210.00 Camel 24.00 10 240.00 (blue)110*70mm Camel (red) 110*70mm 24.00 5 120.00 990.0015. STAPLER: Kangaroo – model No. 100.00 10 1000.00 HP 45 Kangaroo-model No. 48.00 10 480.00 HD 100 Max stapler No.10 60.00 10 600.00 2080.0016. STAPLER PIN : Kangaroo model 9.50 10 95.00 no.24*6 9.50 10 95.00 Kangaroo model no.HP 5.25 10 52.50 100 Kangaroo model no. 32.00 10 320.00 HD 100 6.75 10 67.50 Kangaroo model no 23/13 Max stapler pin 630.0017. TACHNI PIN: Arjun 50 gm 9.00 10 90.00 T shaped 50 gms 48.00 5 240.00 330ISBR 15
    • SHAILA ENTERPRISES18. WHITE BOARD MARKER: 22.00 10 220.00 Reynolds black 22.00 10 220.00 Reynolds blue 22.00 10 220.00 Reynolds green 22.00 10 220.00 Reynolds red 880.0019. WHITENER : Kores pen (big) 10 ml 35.00 10 350.00 Kores Pen (small) 5 ml 22.00 10 220.00 Kores Whitener bottle 22.50 10 225.00 795.0020. SPIRAL PAD : No.8- 40 leaves 30.00 10 300.00 No.8- 80 leaves 50.00 10 500.00 800.0021. WRITING PAD : Sundaram size – ¼ “- 6.00 20 120.00 40 leaves Sundaram size – 1/8” - 9.00 20 180.00 40 leaves 300.0022 STAMP PAD INK : Camel blue 25 ml 12.50 10 125.00 Camel red 25 ml 12.50 10 125.00 250.0023. NOTE BOOKS: Classmate 100 pages 7.00 100 700.00 (ruled) Classmate 100 pages 7.00 100 700.00ISBR 16
    • SHAILA ENTERPRISES Navneet 100 pages(ruled) Navneet 100 8.00 100 800.00 pages(unruled) 800.00 Classmate 200 8.00 100 pages(ruled) 15.00 100 1500.00 Classmate 200 pages(unruled) 15.00 100 1500.00 Navneet 200 pages(ruled) 16.00 100 1600.00 Navneet 200 16.00 100 1600.00 pages(uruled) 9200.0024. KING SIZE NOTE BOOK: 15.00 100 1500.00 Classmate 100 pages (ruled) 15.00 100 1500.00 Classmate 100 pages (unruled) 16.00 100 1600.00 Navneet 100 1600.00 pages(ruled) 16.00 100 Navneet 100 20.00 100 2000.00 pages(unruled) Classmate 200 20.00 100 2000.00 pages(ruled) Classmate 200 21.00 100 2100.00 pages(unruled) 21.00 100 2100.00 Navneet 200 pages(ruled) Navneet 200 pages(uruled) 14400.00ISBR 17
    • SHAILA ENTERPRISES25. LONG NOTE BOOK: Classmate 100 pages 17.00 100 1700.00 (ruled) Classmate 100 pages 17.00 100 1700.00 (unruled) Navneet 100 19.00 100 1900.00 pages(ruled) Navneet 100 pages(unruled) 19.00 100 1900.00 Classmate 200 pages(ruled) 30.00 100 3000.00 Classmate 200 pages(unruled) 30.00 100 3000.00 Navneet 200 30.00 100 3000.00 pages(ruled) Navneet 200 30.00 100 3000.00 pages(uruled) 19200.0026. PAPER CLIPS: 26 mm 12.00 10 120.00 30 mm 14.50 10 145.00 35mm 25.00 10 250.00 515.0027 PENCIL: Nataraj ( per pack) 18.00 10 180.00 Apsara platinum 28.00 10 280.00 Apsara gold 20.00 10 200.00 660.00ISBR 18
    • SHAILA ENTERPRISES28. BATTERY(CELL) panasonic 6.50 10 65.0029. STAPLER PIN REMOVER : 68.00 10 680.00 kangaroo 680.0030. SCALE : plastic scale 8.00 30 240.00 metal scale 15.00 30 450.00 1140.0031. RUBBER BANDS: nylon rubber band 320.00 rubber band (big) (50 14.00 10 140.00 gms) 14.00 10 140.00 rubber band ( small)( 50 gms) 600.0032. PLOTTER PAPER : size A0 (90gsm) 450.00 10 4500.00 size A0+(90 gsm) 430.00 10 4300.00 size A1(90 gsm) 395.00 5 1975.00 size A2(90 gsm) 325.00 5 1625.00 size A3 (80 gsm) 210.00 5 1050.00 13450.0033. POST IT PAD: 3M 2*3mm (100 28.00 10 280.00 leaves) 38.00 10 380.00 3M3*3mm(100 leaves) 49.00 10 490.00 3M 3*4mm(100 leaves) 1150.00ISBR 19
    • SHAILA ENTERPRISES34. TRACING PAPER ROLL: 1000.00 A4 (50 mtr) 1000.0035. SCISSOR: Big(210 mm) 48.00 20 960.00 Small(165 mm) 35.00 20 700.00 1660.0036. PENS: Reynolds 040 pens ( 43.50 30 1305.00 blue ,black,red) Reynolds 045 pens ( 55.00 30 1650.00 blue ,black,red) Reynolds jetter pens 16.00 60 960.00 Luxor hitech pen 23.00 60 1380.00 Luxor V5 pen 35.00 60 2100.00 Luxor v7 pen 35.00 60 2100.00 50.00 60 3000.00 Uniball eye 7.00 150 1050.00 Cello gripper 6.00 150 900.00 Cello finegrip 7.00 150 1050.00 Cello maxima 6.00 150 900.00 Cello technotip 16395.0037. REFILLS: Reynolds 040 ( blue 4.00 100 400.00 ,black,red) Reynolds 045 ( blue 4.00 100 400.00 ,black,red)ISBR 20
    • SHAILA ENTERPRISES Reynolds jetter 4.00 40 160.00 Luxor hitech 4.00 40 160.00 Luxor V5 10.00 40 400.00 Luxor v7 10.00 40 400.00 Uniball eye 10.00 40 400.00 Cello gripper 3.00 100 300.00 4.00 100 400.00 Cello finegrip 4.00 100 400.00 Cello maxima 4.00 100 400.00 Cello technotip 3820.0038. PEN PENCIL: Classmate 9.00 20 180.00 Camlin 9.00 20 180.00 others 8.00 20 160.00 520.0039. LEAD BOX: camlin 10.00 30 300.00 300.0040. SKETCH PEN: camlin 90.00 10 900.00 X brand 60.00 10 600.00 Y brand 50.00 10 500.00 2000.0041. PAINT BRUSH: camlin 100.00 20 2000.00 2000.0042 CLOUR TUBE : camlin 80.00 20 1600.00 1600.00ISBR 21
    • SHAILA ENTERPRISES43. POSTER COLOUR: camlin 110.00 10 1100.0044. COMPASS BOX: camlin 80.00 10 800.00 omega 90.00 10 900.00 1700.0045. CRAYONS: camlin 30.00 10 300.00 X brand 40.00 10 400.00 Y brand 20.00 10 200.00 900.0046. COLOUR PENCIL: Nataraj 50.00 10 500.00 Camlin 40.00 10 400.00 900.0047. COLOUR PAPER : Craft paper(6 colour) 18.00 120 2160.00 2160.0048. DRAWING SHEETS 6.60 50 462.00 462.0049. PACKING TAPES: Brown tape 1” 13.00 30 390.00 Brown tape 2” 22.00 30 660.00 Brown tape 3” 38.00 30 840.00 Cello tape ½” 6.50 40 260.00 Cello tape 3/4” 10.00 50 500.00 Cello tape 1” 15.00 50 750.00 3400.00ISBR 22
    • SHAILA ENTERPRISES50. COVERS: 10*4 white 40.00 9*4 white 35.00 10*8 kraft 75.00 10*12 kraft 90.00 11*12 kraft 120.00 16*12 kraft 125.00 280.00 10*8 cloth 350.00 10*12 cloth 450.00 15*12 cloth 550.00 16*12 cloth 900.00 16*18 cloth box type 3015.0051. BLANK DVD: Sony 190.00 2 380.00 Moser baer 200.00 2 400.00 verbatim 420.00 2 840.00 1620.0052. BLANK CD: Moser baer 315.00 2 630.00 Ambette pro cd 788.00 1 788.00 sony 850.00 1 850.00 2268.0053. REWRITABLE CD: Moser baer 265.00 2 530.00 Moser baer jewel case 345.00 2 690.00 1220.0054. REWRITABLE DVD: Moser baer 221.00 4 884.00 Verbatim dvd 194.00 4 776.00 1660.00ISBR 23
    • SHAILA ENTERPRISES55. SPIRAL WIRE 10.00 100 1000.0056. CARBON PAPER: Kores typewriting 105.00 5 525.00 carbon 105.00 5 525.00 Kores pencil carbon 26.00 10 260.00 Kores typewriting ribbon carbon 53.00 10 530.00 Kores typewriting ribbon carbon 18.00 10 180.00 Kores correcting fluid 2020.0057. GIFT WRAPPER: Plain 5.00 50 250.00 Coloured sheet 10.00 50 500.00 750.0058. BIND SHEETS: Plain sheets 15.00 50 750.00 Plastic coloured sheet 20.00 50 1000.00 1750.0059. LABELS 15.00 100 1500.00 1500.0060. CHARTS: Small 3.00 100 300.00 Big 20.00 50 1000.00 1300.0061. MAP: India map 3.00 100 300.00 World map 3.00 50 150.00 450.0062. GRAPH PAPER 4.00 100 400.00 400.00ISBR 24
    • SHAILA ENTERPRISES63. ATLAS: 100.00 10 1000.00 oxford 1000.0064. DICTIONARY: pocket dictionary 80.00 10 800.00 oxford 200.00 10 2000.00 2800.00 TOTAL AMOUNT OF 154745.00 STOCKISBR 25
    • SHAILA ENTERPRISES CONCLUSIONThe report is prepared with the help of different sources. As I have mentioned earlier thisreport includes marketing plan as well as the financial plan. I could form these only on thebasis of information provided by the business men through the questionnaire and I am gratefulto those people. Thus, this is a business plan on sole proprietorship.ISBR 26
    • SHAILA ENTERPRISES INTERNATIONAL SCHOOL OF BUSINESS AND RESEARCH CLASS PROJECT 1. NAME OF THE VENDOR: 2. NAME OF THE BUSINESS: 3. NATURE OF THE BUSINESS: 4. PLACE OF THE BUSINESS: 5. DATE OF COMMENCEMENT OF BUSINESS: 6. WHAT ARE THE GOALS OF YOUR BUSINESS? 7. WHAT ARE THE EXPENSES INCURRED WHILE SETTING UP THE BUSINESS? 8. WHAT ARE THE MAIN PRODUCTS OF THE BUSINESS? 9. HOW MUCH PROFIT DO YOU EARN FROM THIS BUSINESS? 10. WHAT ARE YOUR MARKETING STRATEGIES IN ORDER TO COMPETE WITH OTHER BUSINESS?ISBR 27
    • SHAILA ENTERPRISES 11. WHAT ARE YOUR FUTURE PLANS?PLACE: SIGNATUREDATE:ISBR 28