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Online Marketing For Healthcare Industry
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Online Marketing For Healthcare Industry

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Online Media strategy used targeting Consumer and Ad Partners.

Online Media strategy used targeting Consumer and Ad Partners.

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    Online Marketing For Healthcare Industry Online Marketing For Healthcare Industry Presentation Transcript

    • Online MarketingOnline Marketing Strategies ForStrategies For Healthcare CompaniesHealthcare Companies Presented by:Presented by: Veena AlmadVeena Almad
    • “A fit, healthy body- that is the best fashion statement” -Jess C. Scott Author, “The Other Side Of Life”
    • Content  Objectives of the Campaign  Target Audience (Customers)  Steps for Brand Building  Online Marketing Strategies  Social Media Platform
    • Objectives of the campaign
    • Objectives of the Campaign  Brand awareness  Increase traffic on the website  Increase email subscriptions  Increase conversation/interaction with customers online
    • How to achieve the objectives?
    • How to achieve the objectives?  Position your brand  Focus on the type of sponsors/partners you want  Find the Unique Selling Point of your brand  Promote your physicians/doctors who suggest and share information
    • Listen
    • Listen to YOUR Business Partners  What do they want? Brand awareness, brand recognition, promotions and brand relationship  Ask for feedback: What do they think about your site? Do a quick survey or analyze your brand reports.
    • Who is the target audience?
    • Target Audience (Customers)  Age: 15 & above  Location: United States  Interest: To learn about illness, treatment, medicine, and advice/suggestions from doctors.
    • Steps for Brand Building
    • Steps for Brand Building Brand Awareness Build Relationship Maintain the Costumer/Client Relationship (Sharing information)
    • What are the marketing strategies?
    • Online Marketing Strategies  SEM  Email marketing  Display Media  Website
    • Social MediaSocial Media PlatformPlatform
    • Social Media Platform  Facebook  Twitter  Digg  LinkedIn  Blogs  StumbleUpon
    •  “Respect your body. Eat well. Dance forever.” - Tom Treusdell Director, Product Marketing, Siemens Healthcare1993-2007
    • Thank you!Thank you!