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Online Marketing For Healthcare Industry
Online Marketing For Healthcare Industry
Online Marketing For Healthcare Industry
Online Marketing For Healthcare Industry
Online Marketing For Healthcare Industry
Online Marketing For Healthcare Industry
Online Marketing For Healthcare Industry
Online Marketing For Healthcare Industry
Online Marketing For Healthcare Industry
Online Marketing For Healthcare Industry
Online Marketing For Healthcare Industry
Online Marketing For Healthcare Industry
Online Marketing For Healthcare Industry
Online Marketing For Healthcare Industry
Online Marketing For Healthcare Industry
Online Marketing For Healthcare Industry
Online Marketing For Healthcare Industry
Online Marketing For Healthcare Industry
Online Marketing For Healthcare Industry
Online Marketing For Healthcare Industry
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Online Marketing For Healthcare Industry

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Online Media strategy used targeting Consumer and Ad Partners.

Online Media strategy used targeting Consumer and Ad Partners.

Published in: Business, Health & Medicine
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  • 1. Online MarketingOnline Marketing Strategies ForStrategies For Healthcare CompaniesHealthcare Companies Presented by:Presented by: Veena AlmadVeena Almad
  • 2. “A fit, healthy body- that is the best fashion statement” -Jess C. Scott Author, “The Other Side Of Life”
  • 3. Content  Objectives of the Campaign  Target Audience (Customers)  Steps for Brand Building  Online Marketing Strategies  Social Media Platform
  • 4. Objectives of the campaign
  • 5. Objectives of the Campaign  Brand awareness  Increase traffic on the website  Increase email subscriptions  Increase conversation/interaction with customers online
  • 6. How to achieve the objectives?
  • 7. How to achieve the objectives?  Position your brand  Focus on the type of sponsors/partners you want  Find the Unique Selling Point of your brand  Promote your physicians/doctors who suggest and share information
  • 8. Listen
  • 9. Listen to YOUR Business Partners  What do they want? Brand awareness, brand recognition, promotions and brand relationship  Ask for feedback: What do they think about your site? Do a quick survey or analyze your brand reports.
  • 10. Who is the target audience?
  • 11. Target Audience (Customers)  Age: 15 & above  Location: United States  Interest: To learn about illness, treatment, medicine, and advice/suggestions from doctors.
  • 12. Steps for Brand Building
  • 13. Steps for Brand Building Brand Awareness Build Relationship Maintain the Costumer/Client Relationship (Sharing information)
  • 14. What are the marketing strategies?
  • 15. Online Marketing Strategies  SEM  Email marketing  Display Media  Website
  • 16. Social MediaSocial Media PlatformPlatform
  • 17. Social Media Platform  Facebook  Twitter  Digg  LinkedIn  Blogs  StumbleUpon
  • 18.  “Respect your body. Eat well. Dance forever.” - Tom Treusdell Director, Product Marketing, Siemens Healthcare1993-2007
  • 19. Thank you!Thank you!

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