In July 2009, Richard turned his attention to Australia and sparked outrage among Aussie cricket fans. They did not take kindly to seeing Branson’s smiling face projected onto Sydney Harbor Bridge with the message, “Good Luck Ricky. You’ll need it. Dicky,” aimed at Oz captain Ricky Ponting ahead of the Ashes series.
Building A Personal Brand is NOT about doing Certain Things; It's about doing Certain Things in a certain way…
What is a Personal Brand? Clear, positive idea that comes to mind whenever other people think of you. What you stand for – the values, abilities and actions that others associate with you. A professional alter ego designed for the purpose of influencing how others perceive you, and turning that perception into opportunity.” Peter Montoya - Personal Branding Guru
6 Steps to Building your Personal Brand Self-reflection Continual Learning Prepare marketing strategy Build relationships Develop your pitch Evolve
Step 1: Self-reflection Know your strengths and believe in them! You are your best judge; others will follow And yea, learn what you are missing; If you can’t take it, you can’t make it!
Step 2: Continual Learning Keep your skills on the cutting edge What you know today is history tomorrow! Learn, Learn, Learn! Read, Network, Connect, walk, run, fly… whatever works for you!
Step 3: Prepare Marketing Strategy Have a mission statement; what do you want to be known for? “You do not merely want to be the best of the best. You want to be considered the only one who does what you do.” Jerry Garcia, Ben & Jerry’s Create a presence Be at the right places; it’s always the right time!
Step 4: Build Relationships Network, more importantly, build a following You may start as the “Lone Nut”, but you’ll surely find that first follower…the crowd is eventual Keep the momentum going! If you lose it, you become one in the crowd; there are many “Nuts” waiting to happen!
Step 5: Develop your pitch Walk the talk; be a “walking, talking” pitch Its NOT That You Have To Think Like A CEO; Its That you HAVE To Be Perceived As A CEO - Jack Welch to Hugh Heffner Have stories to tell and propagate Those who recollect your stories will remember you
Step 6: Evolve Keep up with the times; grow your brand to keep your followers glued to you Kodak camera films, anyone?
Be true to the “Brand-You”! Tiger Woods – ain’t quite the tiger anymore!
7 Steps to Building your Personal Brand Self-reflection Continual Learning Prepare marketing strategy Build relationships Develop your pitch Evolve