Your SlideShare is downloading. ×

How to build a personal Brand

563
views

Published on

This presentation is a quick reckoner on how to build and sustain an effective personal brand

This presentation is a quick reckoner on how to build and sustain an effective personal brand

Published in: Self Improvement

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
563
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
24
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. In July 2009, Richard turned his attention to Australia and sparked outrage among Aussie cricket fans. They did not take kindly to seeing Branson’s smiling face projected onto Sydney Harbor Bridge with the message, “Good Luck Ricky. You’ll need it. Dicky,” aimed at Oz captain Ricky Ponting ahead of the Ashes series.
  • 2. Building A Personal Brand is NOT about doing Certain Things; It's about doing Certain Things in a certain way…
  • 3. What is a Personal Brand?
    Clear, positive idea that comes to mind whenever other people think of you.
    What you stand for – the values, abilities and actions that others associate with you.
    A professional alter ego designed for the purpose of influencing how others perceive you, and turning that perception into opportunity.”
    Peter Montoya - Personal Branding Guru
  • 4. Which one is a brand?
  • 5. 6 Steps to Building your Personal Brand
    Self-reflection
    Continual Learning
    Prepare marketing strategy
    Build relationships
    Develop your pitch
    Evolve
  • 6. Step 1: Self-reflection
    Know your strengths and believe in them!
    You are your best judge; others will follow
    And yea, learn what you are missing;
    If you can’t take it, you can’t make it!
  • 7. Step 2: Continual Learning
    Keep your skills on the cutting edge
    What you know today is history tomorrow!
    Learn, Learn, Learn!
    Read, Network, Connect, walk, run, fly… whatever works for you!
  • 8. Step 3: Prepare Marketing Strategy
    Have a mission statement; what do you want to be known for?
    “You do not merely want to be the best of the best. You want to be considered the only one who does what you do.” Jerry Garcia, Ben & Jerry’s
    Create a presence
    Be at the right places; it’s always the right time!
  • 9. Step 4: Build Relationships
    Network, more importantly, build a following
    You may start as the “Lone Nut”, but you’ll surely find that first follower…the crowd is eventual
    Keep the momentum going!
    If you lose it, you become one in the crowd; there are many “Nuts” waiting to happen!
  • 10. Step 5: Develop your pitch
    Walk the talk; be a “walking, talking” pitch
    Its NOT That You Have To Think Like A CEO; Its That you HAVE To Be Perceived As A CEO - Jack Welch to Hugh Heffner
    Have stories to tell and propagate
    Those who recollect your stories will remember you
  • 11. Step 6: Evolve
    Keep up with the times; grow your brand to keep your followers glued to you
    Kodak camera films, anyone?
  • 12. Be true to the “Brand-You”!
    Tiger Woods – ain’t quite the tiger anymore!
  • 13. 7 Steps to Building your Personal Brand
    Self-reflection
    Continual Learning
    Prepare marketing strategy
    Build relationships
    Develop your pitch
    Evolve