The Old vs The New

WHAT’S TV?

challenges NEW [ technologies behaviors culture

Wider pipes Infinite storage Low transaction costs Cheap tools 1. ATOMS TO BYTES 4. PRO SUMERS 5. GATEKEEPERS 2. BYTES A LA CARTE 3. ANYWHERENESS Media elite’s monopoly over “ Amateur” content Peer-to-peer marketing Immediacy & transparency Chunks of content Across devices Concurrent On the go Contextual Personalized [ [ [ [ [ Search engines Citizen-editors Popular experts

BAD THE [ costs competition scrutiny control identity

[ new audiences wider reach deeper engagement long-tail markets focused content GOOD THE