Old Media New Media

1,327 views
1,277 views

Published on

A quick presentation from a panel in Prague in June 2007.

Published in: Business, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,327
On SlideShare
0
From Embeds
0
Number of Embeds
52
Actions
Shares
0
Downloads
133
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Old Media New Media

  1. 1. The Old vs The New
  2. 4. WHAT’S TV?
  3. 6. challenges NEW [ technologies behaviors culture
  4. 7. Wider pipes Infinite storage Low transaction costs Cheap tools 1. ATOMS TO BYTES 4. PRO SUMERS 5. GATEKEEPERS 2. BYTES A LA CARTE 3. ANYWHERENESS Media elite’s monopoly over “ Amateur” content Peer-to-peer marketing Immediacy & transparency Chunks of content Across devices Concurrent On the go Contextual Personalized [ [ [ [ [ Search engines Citizen-editors Popular experts
  5. 9. BAD THE [ costs competition scrutiny control identity
  6. 10. [ new audiences wider reach deeper engagement long-tail markets focused content GOOD THE

×