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Old Media New Media
Old Media New Media
Old Media New Media
Old Media New Media
Old Media New Media
Old Media New Media
Old Media New Media
Old Media New Media
Old Media New Media
Old Media New Media
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Old Media New Media

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A quick presentation from a panel in Prague in June 2007.

A quick presentation from a panel in Prague in June 2007.

Published in: Business, Technology
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Transcript

  • 1. The Old vs The New
  • 2.  
  • 3.  
  • 4. WHAT’S TV?
  • 5.  
  • 6. challenges NEW [ technologies behaviors culture
  • 7. Wider pipes Infinite storage Low transaction costs Cheap tools 1. ATOMS TO BYTES 4. PRO SUMERS 5. GATEKEEPERS 2. BYTES A LA CARTE 3. ANYWHERENESS Media elite’s monopoly over “ Amateur” content Peer-to-peer marketing Immediacy & transparency Chunks of content Across devices Concurrent On the go Contextual Personalized [ [ [ [ [ Search engines Citizen-editors Popular experts
  • 8.  
  • 9. BAD THE [ costs competition scrutiny control identity
  • 10. [ new audiences wider reach deeper engagement long-tail markets focused content GOOD THE

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