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NATPE Data Points

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    NATPE Data Points - Presentation Transcript

    1. DATAPOINTS: National Association of Television Program Executives Pictures of slides presented at different panels of the NATPE conference in Las Vegas, January 2007. Find event notes at www.hhcc.com.
    2. Annual US Advertising Expenditures
    3. Share of Overall Media Spending: Broadcast TV shrinks by almost 50% by 2008, everything else grows.
    4. Technology Penetration into US Households
    5. Global Mobile Ad Breakdown
    6. Global Mobile Revenues
    7. Ads on Mobile Phones are effective in driving action
    8. Types of Content Popular on Mobile TV: what people are watching
    9. Types of Content Popular on Mobile TV Types of Content Popular on Mobile TV: what people are paying for
    10. Mobile Video Usage Patterns
    11. Mobile Video Usage Patterns
    12. Hill Holliday www.hhcc.com

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