Mad Men Against The Machine

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Illustrations to a talk I gave at a FutureM "Flying Cars Are Here" event in October 2010. It's about recommendation engines and how advertisers will have to deal with these new tastemakers. The text of the presentation is here: http://bit.ly/cvJYBB

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  • The evolution of search will lead us to search occurring when you’re not even using the search engine— autonomous search; queries constantly running in the background based on activity on your various devices.

    We can suggest what you should do next, what you care about. Imagine: We know where you are, we know what you like. A future in which you don’t forget anything, because the computer remembers.
  • Mad Men Against The Machine

    1. 1. http://www.paleofuture.com/blog/2007/11/27/maid-without-tears-1978.html
    2. 2. I know what’s good for you The robot brain will suggest meals for the day. It will order our shopping, finding out from other robots in the local shops where the best buys are. “
    3. 3. It starts by Hunch getting to know you: what do you like; how do you think; who are you? How do we personalize the intern
    4. 4. If you cock your head only slightly to one side, Google is, effectively, a massive recommendation engine, advising us on what we should read and watch and ultimately know. http://www.time.com/time/magazine/article/0,9171,1992403-3,00.html “
    5. 5. [840 Super Bowl ads, every single one for 12 years] 100 000 0002 $ TO BE SPENT ON SEO IN 2010 http://sites.google.com/site/artmarcovici/one-billion http://www.emarketer.com/Article.aspx?R=1006938
    6. 6. Serendipity Engine Search occurring when you’re not even using the search engine. Queries constantly running in the background. We can suggest what you should do next, what you care about. Imagine: We know where you are, we know what you like. “ http://techcrunch.com/2010/09/07/eric-schmidt-ifa/ http://firstlinemedia.com/epk/rainforestSOS/images/pictures/Eric%20Schmidt.jpg http://techcrunch.com/2010/09/28/eric-schmidt-future-of-search/
    7. 7. A future, in which you don’t forget anything, because the computer remembers. “ ”

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