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Newton Teaches Recruitment Marketing

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Marketing and Physics. The twain shall never meet ? Think not. Marketing and Physics are so intertwined with life that it is easy to apply one to the other. After all, each consumer is a marketeer. Then why not apply it to recruitment marketing.

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Newton Teaches Recruitment Marketing

1. 1. An Apple
2. 2. And a Scientist
3. 3. 3 Laws emerge
4. 4. Newton’s Laws of Physics A body persists its state of rest or of uniform motion unless acted upon by an external unbalanced force Force equals mass times acceleration ( F  =  m a ) To every action there is an equal and opposite reaction
5. 5. Where does Recruitment Marketing come in ?
6. 6. Does it?
7. 7. Think about it…
8. 8. Law 1: A body persists its state of rest or of uniform motion unless acted upon by an external unbalanced force
9. 9. Ved’s Gyaan on Recruitment Marketing: <ul><li>A prospective employee (or candidate) persists in a state of rest (passive candidate) or of uniform motion (job jumper) unless acted upon by a convincing employer proposition </li></ul>
10. 10. Law 2: Force equals mass times acceleration (F =  m a)
11. 11. <ul><li>Result of conversion of a prospect (candidate) is dependent on the ‘force’ of recruitment proposition which equals employer offering multiplied by candidate need </li></ul>Ved’s Gyaan on Recruitment Marketing:
12. 12. Law 3: To every action there is an equal and opposite reaction
13. 13. <ul><li>To every action of the recruiter (or employer) there is an equal and opposite reaction by the candidate(or prospect). </li></ul><ul><li>Wisdom lies in trying to control or drive the reaction in a desirable manner. </li></ul>Ved’s Gyaan on Recruitment Marketing:
14. 14. Candidates and Prospects are individual minds which do not follow any rules other than needs and aspirations being met by offering Ved’s Gyaan on Recruitment Marketing: