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  • 1. The voice of a resurgent Orissa Inaugural Issue 2010RESPONSIBLECOMPENSATIONDr. Sudhakar Panda, Chairman,State Finance Commission,explains the success of Orissa’sdevelopmental modelINSPIRINGENTREPRENEURSHIPREVERSINGBRAIN DRAINAbhijit Sen, Head, Infosys(Bhubaneswar), appraises thesuccess of Infosys within thecontext of a re-energised OrissaODISSI.COMING A FULL CIRCLE.ORISSAAWAKENINGTO A NEW DAWN
  • 2. Murlidhar C. Bhandare GOVERNOR, ORISSA MESSAGE I am glad to know that the inaugural issue of "ODISHA ... The voiceof a resurgent Orissa", a magazine on Orissa is being brought out. Orissa is a land of rich cultural heritage and tradition with a gloriouspast. It is a land of art and artists where art achieves excellence and manygreat artists born here have taken the art to the pinnacle with their talentand devotion. Often called the Beauty Queen of the East, the statepossesses immense tourism potential that however needs to be tappedand projected properly before the outer world to reap rich benefits from thetourism sector. Orissa is now on a defining state to script a new destiny by givingpriority on alleviation of poverty and increase in literacy as poverty andilliteracy are the two ugly spots on the beautiful face of Orissa. Theinitiative taken in bringing out a magazine showcasing the statesmagnificence as well as potential and possibilities in different sectors isindeed commendable and I am sure the maiden venture will go a longway in projecting the true picture of Orissa before global readers. I wish the endeavour and publication all success. (Murlidhar C. Bhandare) RAJ BHAVAN, BHUBANESWAR-751008Tel: 91-674-2536111/2536222 Fax: 91-674-2536582, E-mail: govori@ori.nic.in Website: www.rajbhavanorissa.gov.in
  • 3. ORISSAINFINITE POSSIBILITIES et another year has brought with it taking a concrete shape. The passing of Y new possibilities, new challenges, renewed vigour and greater impetus for the Vedanta University Bill in the state assembly has re-affirmed our dynamic growth reaching new conviction that Orissa is on the verge of horizons. a knowledge revolution. We are doubly determined to build this world-class The Vedanta Group is spreading roots university, which will nurture a global across the globe. But Orissa has always community of knowledge seekers. been close to our heart. The state is ideally positioned to see phenomenal I am happy to see the launch of the all-round growth in the next decade. Its magazine ‘Odisha’. The attempt to potential for economic growth, rich showcase the different facets of a natural resources and cultural legacy resurgent Orissa through this magazine and most importantly, the people, will do wonders in unveiling the state’s provide an ideal platform for a giant manifold possibilities before a global leap into a glorious future. We are readership. proud to be a part of this trajectory and I have absolutely no doubt that Orissa will continue to focus our energy on is set to script one of the nation’s most investments in various sectors – thanks exceptional success stories.The Vedanta Group is spreading to the unstinted and continued supportroots across the globe. But of the people of Orissa.Orissa has always been close to At a more personal level, I am mostour heart. excited at the prospect of seeing my Anil Agarwal dream project, ‘the Vedanta University’ Chairman, Vedanta Group 3
  • 4. Over the last few years, a ISSUE 1 CEO SPEAK resurgent Orissa has been Executive editor: Mudar Patherya increasingly in the news. There Editorial team: Dr. Itishree Devi from is growing evidence of Orissa Vedanta Aluminium Limited reporting improvements across Editorial contact: various indicators, whether it is communications@vedanta.co.in industrial investments, educational campuses, infant mortality, software exports, the 14 ease of doing business and lastly – the summation of all that has transpired – real-estate valuations.This transformation is rapidly attracting global attention andinvestors are knocking on Orissa’s doors for capitalopportunities, which will ultimately set the growth Kalikesh Singh Deo sharesmomentum rolling in the state. This magazine has been his vision ofcreated with the singular objective of documenting and DREAM ORISSAtracing Orissa’s traction towards the positive.There is a new buzz about Orissa – a willingness of 16entrepreneurs to commission fresh businesses, an ease ofliving that is better than a number of Indian equivalents, agrowing appreciation of the capital’s clean air, a wideningrespect for the governance and, remarkably, this change ispermeating right down to growing prosperity for the ones 6who most need it – communities at the grassroots.There is a necessity to evaluate and project the state’sdevelopments for the world to take note of. Hence the needto review the transformation; to recognise strengths andachievements; to give greater momentum to the state’samazing success stories by highlighting the positive for ORISSA’Sonward replication and urging the people to participate in it VISION 2030pro-actively. HOPE Mr. Lalit Mansingh getsThis magazine, in chronicling positive change, will focus on candid about Orissadoing what most don’t. Reinforcing the positive. Enhancinghope.With my best regards, 18 10M. Siddiqi ROAD MAP OPINION Jay Panda, substantiates Orissa’s prospects4
  • 5. 22 42 32 52 MANAGING SANDMASTER EXPECTATIONS Unconventional art in Orissa Dr Sudhakar Panda explains the success of Orissa’s developmental model REVERSING MAKING A BRAIN DRAIN DIFFERENCE Abhijit Sen, reviews Infosys’ success story in Orissa 24 44 34 54 LARGEST BORN AGAINVedanta Aluminium Limited’s -BNR BHUBANESHWAR endeavours in Orissa VEDANTA Rediscovering the past means business UNIVERSITY 40 56 30 “ “ 48 ODISSI ORISSA coming a full circle OPINIONS INSPIRING ENTREPRENEURSHIP Mr. Pankaj Khanna CHILIKA shares his optimism A natural wonder 5
  • 6. HOPE “TALKING, DISCUSSING AND ARRIVING AT AN AMICABLE AGREEMENT IS KEY TO USHERING IN A NEW WAVE OF DEVELOPMENT ACROSS ORISSA. THIS IS NO ROCKET SCIENCE.” IT IS REFRESHING TO MEET MR LALIT MANSINGH, FORMER INDIAN AMBASSADOR TO THE USA, WHO SPEAKS CANDIDLY ABOUT ORISSA, HIS BIRTHPLACE. MR MANSINGH (HE ALSO SERVED AS THE HIGH COMMISSIONER TO THE UK) IS FORTHRIGHT ON A NUMBER OF CHALLENGES - AND SOLUTIONS - CONFRONTING THE STATE. THE CENTRE PIECE OF HIS STRATEGY IS THE CREATION OF AN OPEN FORUM TO PROMOTE AN HONEST DIALOGUE BETWEEN THE STATE’S THREE MOST IMPORTANT STAKEHOLDERS – THE GOVERNMENT, INVESTORS AND LANDHOLDERS. INTERVIEW EXCERPTS FOLLOW. Q. Your career has been long and associated with a number of NGOs and of pride to mobilise local and illustrious. What keeps you busy after am building a broad consensus among administrative support. retirement? Delhi’s think-tank to formulate acceptable solutions for Orissa. Q. Please elaborate on your initiatives A. Good question. People do different to bring Orissa to the fore. things after retirement – they sit at Q. Why are you so passionate about A. During my father’s time, one had to home, listen to music, read newspapers, the state’s development? walk almost 60 miles to study, so we go for long walks and watch life go by. I A. Orissa is among the richest states in donated land to build a school at the find myself in that situation as well. terms of tangible and intangible Nandala village, my birthplace. Besides, However, after returning in 2004 from resources. It holds the country’s largest an assignment in Washington, I spent reserves of iron ore with a fair share of Orissa is among the richest considerable time in Orissa pursuing coal, which represent basic inputs in states in terms of both tangible opportunities that could perpetuate steel manufacture. Its art forms (Odissi development with the maximum and intangible resources. It and patta-chitra paintings, among societal impact. others) are internationally renowned. holds the country’s largest Relevantly, I became an INTACH However, neglect and limited resources reserves of iron ore with a fair (Indian National Trust for Art and undermined the preservation of this share of coal, which represent Cultural Heritage) convenor and later glorious past and it was opportune basic inputs in steel also took on other State-centric when INTACH’s chairman requested assignments. The result is that I am me to take up this cause. It was a matter manufacture.6 7
  • 7. It is a good sign that Vedanta has taken a holistic developmental view comprising industrial and educational growth. V I E W S we organised a Maya Sandhya dance and insensitivity of the bureaucracy, been misinterpreted and not reached its festival in Delhi in 2007 in the memory there is growing grassroots optimism, intended audience. Talking, discussing of my poet father Mr. Mayadhar which is spurring development. I find and arriving at an amicable agreement Mansingh comprising Odissi, Kathak communities, neglected for years, is key to ushering in a new wave of and Bharatnatyam, which was attended assuming responsibility for creating development across Orissa, which is no by dignitaries like the former Minister sustainable growth and forming self- rocket science. of Culture and Tourism Mrs. Ambika help groups. This is resulting in income “The Persians talked of At present, the dialogue is restricted to Soni, Dr. Karan Singh, Dr. Farooq growth, enhanced nutrition for their Orissa’s prosperity and high investors and the government and the Abdullah and other connoisseurs. This children, better public facilities and standard of living…” message has not been rightly ‘delivered’ event was also held in Bhubaneshwar, other social infrastructure. to the real beneficiaries. A tri-lateral Q. Can you dwell on the history where traditional costumes, saris and dialogue between three interested of Orissa? hand-woven shawls brightened the Q. Will the coming decade see bigger parties is a must for differences between stage. development in Orissa than has been A. The Persians talked of Orissa’s stakeholders to be ironed out. seen in the last sixty years? prosperity and high standard of Q. In addition to INTACH, you also It is a good sign that Vedanta has taken living from the 16th century worked with a number of NGOs to A. Yes. For one, the state is endowed a holistic developmental view onwards. Orissa’s peak was in the catalyse Orissa’s development. with rich wildlife, beaches and forests, comprising industrial and educational 13th century when the famous which offer tremendous scope for A. Absolutely, because statistics reveal growth. I think the idea of an Konarak Temple was built, the tourism development along with that Orissa is among the poorest Indian international university is great and last flicker of a great civilization. agriculture and industry. In the last few states and in some way I felt being next to Puri, a traditional and Since then it started to decline but years, Orissa’s GDP growth has almost responsible. This is what I observed: a cultural hub, it could be an added this was not visible until the 16th matched India’s economy. Roads and large number of NGOs were scattered attraction for people from all over the century when it was attacked by schools have come up, people are better across Orissa. My understanding was world to visit the state. the Afghans ruling Bengal and fed, consumerism is rising and a that if development was to acquire any results in primary healthcare being as well as round-the-clock water supply other northern and southern number of knowledge-led industries are scale, these NGOs needed to be Q. What would be the triggers of delivered largely by untrained, in toilets will go a long way in empires. Then came the Mughals, being commissioned, leveraging consolidated around a common Orissa’s development? unlicensed and unregulated rural improving health and lifestyle Marathas and the British, the last resident intellectual capital. platform. I organised a meeting to share A. One, a ramp-up in the state’s medical practitioners. It is possible to standards. rule marked by floods, droughts, NGO information and best practices, While there is an air of prosperity about use technology to train and monitor the epidemics and famines every few education system as we are not Four, irrigation facilities have to be attended by more than 50 NGOs. This Bhubaneshwar, the state will do better activities of these rural medical years. The British divided the state producing quality graduates. When I upgraded as the state witnesses was followed by more meetings to when our large rural populace is practitioners and connect them to into several provinces; there was was a student it was an established fact abundant rainfall and is blessed by create a sustainable development cycle equipped with the necessary resources urban doctors through voice or video to nothing left of Orissa as a state. that unless one went out of Orissa, many rivers. Besides, more than 60% of independent of political intervention. I and infrastructure as well. When mega strengthen the state’s healthcare The movement for an there was no chance of career growth. Orissa goes without irrigation since would say that we have succeeded to projects are implemented and our services. independent Orissa started in the So this improvement will not only help dams and bunds are monsoon- some extent on this front. people are convinced that these are for early 20th century and the state retain local talent but also accelerate Three, clean water supply needs to be dependant. Orissa can become India’s their good, we will outpace every other became a reality only in 1937. reverse migration. adequate. In pockets, where one of the bread basket if irrigation is Q. What is the most visible change state in the country. NGOs I have been associated with, strengthened. sweeping across Orissa today? Two, health standards need to be raised Q. What is the Vedanta Group’s role provided 24-hour clean water supply, as Orissa has one of India’s worst Five, governance improvement is A. The most ‘visible’ change is the disease incidence declined 80%. The in catalysing Orissa’s development? maternal and infant mortality rates. In warranted as certain Orissa districts are mindset. Despite centuries of ineptitude need for education in hygienic practices rural areas, a lack of basic medical care plagued by Naxalites and rebel factions. A. I think Vedanta’s core message has8 9
  • 8. O P I N I O N JAY PANDA, MEMBER OF PARLIAMENT FROM KENDRAPARA (ORISSA), EXPLAINS WHY HE IS OPTIMISTIC ABOUT ORISSA’S PROSPECTS Q. Why are you positive about Orissa 50 years since national independence. today? A. This answer needs a holistic A. A small correction. I have always been understanding. Orissa, better known as positive about Orissa for a number of Kalinga and subsequently Utkala, was a reasons – captive availability of rich mineral great part of India more than 2000 years resources, a legacy of cultural diversity, a ago. However, the state was blighted for long coastline and rich bio-diversity centuries including 55 years of its history reflected in the largest lake and forest in post-India’s Independence, under- India. A close appraisal of Orissa from any performing most national averages. angle cannot but reaffirm this optimism. There was perhaps a reason for this. Although Orissa is rich in mineral Q. A number of observers question why the resources, the central government’s freight state could not achieve much for more than equalisation policy encouraged downstream10 11
  • 9. O P I N I O N sectors to be set up just about reality across the state, paving the way been the other challenges of the Naveen commission facilities in Bhubaneswar. everywhere across the country except The big change that we have now seen in for resurgence. Patnaik government? A major aspect of the state’s sustainable ironically where they would have been the most suited – at the pithead. In an Orissa is that those found guilty are not Q. So what has changed in Orissa in A. Some of the challenges that the success is its inclusive growth, implying economically illogical provision, the being spared irrespective of their the last few years? Naveen Patnaik government inherited include: a virtually bankrupt state with that the related benefits are reaching the masses, otherwise deprived for government compensated freight from the pithead to steel manufacturing position, connection or clout. A. Governance. In the last few a financially overdrawn position generations. Orissa reported the fastest decades, public representatives in virtually every day of the year. A sizable improvement in the reduction of child locations. Consequently, while certain regions started manufacturing steel, Orissa reported the fastest Orissa often acted with impunity; over investment going into the state’s malnourishment over the last decade at the last nine years, the big change has others – regions with adequate improvement in reduction of child been a culture of accountability. It is no irrigation and water management schemes with relatively minimal 10%, as against the average national improvement of 6%. Moreover, in resources – were overlooked for malnourishment over the last decade at longer what the elected representatives benefits reaching the public. A general terms of infant mortality – generally a Q decades. have done but also how they have done morale that with so many leaks, the primary health indicator – Orissa Orissa – one of the world’s richest 10%, as against the average national so, that has made all the difference. state was not going anywhere. improved its position from the bottom mineral hubs – ended up exporting its improvement of 6%. of the list of Indian states to fourth A ore to other states, boosting Q. In what way? from the bottom and on the basis of employment and economic A. Like most other Indian states, programmes already implemented, opportunities at these locations at the Orissa was afflicted by corruption. expects to graduate to the top quartile cost of its own well-being. Public project benefits did not reach over the next five to seven years. Q. How did the scenario change? A. A number of developments over the last decade converged into an inflection beneficiaries, public funds often being apportioned by private interests. Today, this scenario has drastically changed and those found guilty are not being & We demonstrated something far more challenging – that we can transform our destinies collectively. This has happened most visibly in the Paani point in Orissa’s history. spared irrespective of their position, Panchayat Programme, which is a connection or clout. The result is best people’s co-operative in the One, the freight equalisation policy was showcased in the Rs 2 per kg of rice management of precious water scrapped in the early Nineties, programme conducted in the state. The resources across Orissa. increasing raw material transportation food security programme came about We are positioning Orissa as a cost from pitheads to manufacturing with the state government spending Q. So what is your overall take on the locations. global showcase in the area of Rs 850 crore annually to make it future of Orissa? Two, a commodity and metals boom happen. I am pleased to state that there sustainable development. A. We are positioning Orissa as a transpired across the world some years was no leakage and mismanagement in global showcase in the area of later, prompting large investments in its implementation, monitored Q. Give us a few examples of the sustainable development where on the upstream and downstream sectors. personally by the Chief Minister. state’s ‘resurgence’. one hand, the state will emerge as a Three, China emerged as the There is another aspect to this global hub in metals, education, A. In the last few years, Bhubaneswar undisputed global commodity centre of governance. A strict quarterly information technology and tourism, gravity and Orissa was recognised as monitoring system makes decision has emerged as one of India’s fastest and on the other, in the area of the closest sustainable supplier of makers accountable and responsible. growing technical education centres, grassroots prosperity. We have already metals or mineral resources. While it would have been easy to over- prompting comparisons with Pune. The embarked on this inclusive journey! project the number of MoUs signed, I education centres are likely to enhance Four, the government introduced Orissa to become a supplier to the rest Q. Why is the fifth point important? can state that some MoUs have actually value to the local population and regulatory changes in the power sector, of the country. A. Naveen Patnaik was elected into been cancelled because there was no additionally draw students from other rebalancing investments between the Fifth, Naveen Patnaik’s election as chief states, many of whom are expected to office in 2000, then again in 2004 and progress in the projects – six of the electricity generation and transmission minister in 2000 and re-election for two seek employment within and stay back. yet again in 2009. A party being voted original 42 MoUs signed for steel, for segments; the government made it successive terms laid the foundation of Besides, the growth of these technical to office for the third successive time instance. possible for generators to trade power a stable and pragmatic political education institutes will encourage a reflects political stability and positive across regions, enabling resource-rich environment. number of IT companies to change in the fundamental grassroots Q. Apart from governance, what have12 13
  • 10. O P I N I O N “OUR OBJECTIVE IS TO EMERGE AMONG THE TOP FIVE INDIAN STATES BY 2020” BY KALIKESH SINGH DEO, MEMBER OF PARLIAMENT The Naveen Patnaik to analyse progress. If Orissa government’s vision of successfully mobilises all its available Orissa by 2020 can be natural and economic resources and broadly categorised into motivates people and organisations three overarching objectives. towards the vision, I am confident Orissa will emerge as a model for the 1. Emerging among rest of India.” the top five Indian The numbers indicate that perhaps the states beginning towards this ambitious but challenging journey has already been “I dream of an Orissa 2. Achieving a Is this possible? made. A paper was formulated taking into consideration the 7.3% growth rate where the main purpose of the government is not merely to govern, but consistent 9-10% during 2002-06, agriculture growth rate where law, policy and strategy liberate and give purpose to individuals “Orissa can indeed achieve this vision annual growth by capitalising on its cultural and of 3% in 2002-03 to 2005-06, besides and institutions in their functioning… where every individual is projections by McKinsey, Morgan educated, self-sufficient and empowered… where empowerment does not economic strengths,” states a review of 3. Reducing the this vision document by Kalikesh Stanley and the Centre for Monitoring end at the affluent individual but extends to the underprivileged. The Kalikesh Narayan Singh Deo poverty level from Narayan Singh Deo, Member of Indian Economy (CMIE). For instance, realisation of this vision does not end at attaining the specific targets comes from the erstwhile royal 47% to below 10% Parliament from Bolangir, Orissa. “Of in 2005, McKinsey predicted a 7% growth rate over 10-12 years, while within, rather these targets are merely the horizon of what we now see, family of Bolangir. He is a Member of Parliament from course, the ability to ensure investment and once attained, will reveal another more beautiful horizon beyond. Morgan Stanley Global Economic Bolangir, Orissa and was the The vision paper ‘envisions a society in the acquisition and development of Though the state may be tested by floods, cyclones and other natural youngest member of the Orissa which, by the year 2020, has a well Forums 2005 report indicated that its mineral resource base, along with State Assembly. Was a member of diversified and prosperous economy Orissa would emerge as India’s metal calamities... our vision is to see the state pass through every trial, drawing in and channelising all the Public Accounts Committee business hub, attracting investments up and Energy Committee. Elected to that attains rapid and sustainable available human resource, will be key to unhindered in its purpose, self-reliant, self-sustaining and outward development, in which all citizens have to USD30-40 billion in five years. To the House in 2004 at the age of realising this vision. The stakeholders reaching, a perfect expression of the principles enshrined in the top it, CMIE ranked Orissa number one 29, he won from the Saintala ample opportunities to realise their need to inculcate a broad vision and in investment project value under Constitution of India.” Assembly Constituency. potential and enjoy a high quality of increased efficiency in governance, Represented India in shooting life.’ implementation. while planning and establishing systems Kalikesh Singh Deo and basketball.14 15
  • 11. ORISSA’S VISION 2030 The Bhubaneswar region on the other and commerce. third lowest population growth rate hand, conceived after independence, among all states. The literacy rate is The present and future of the experienced tremendous growth. marginally lower than the national Bhubaneswar-Cuttack Urban Complex Administrative and institutional mark. is intertwined with the state’s overall activities contributed to the increase in development. A brief look into Orissa’s Development of Bhubaneswar-Cuttack the volume of trade and commerce demographic and socio-economic Urban Complex, if efficiently and activity. Bhubaneswar, well connected profile indicates it as one of the least equitably managed, will trigger with Cuttack (30 km) through rail and urbanised among India’s major states collateral development of its adjoining road linkages (NH-5 and Howrah- (14.7% of the state population resides in hinterland, which in turn would help Chennai Rail route), possesses urban areas). Besides, 70% of the raise the level of overall welfare in this tremendous potential to act as a population is engaged in agrarian part of the region. complementary growth centre to activities. However, the state has the Kolkata in the eastern region for trade The Vision for the planning area has been perceived around the following core ideas: 1. Cuttack and Bhubaneswar as twin cities. 2. Transformation of the Bhubaneswar-Cuttack Urban Complex to a world-class urban centre to serve as an important gateway for national and international investments. 3. Promotion of cultural, built and natural heritage in a sustainable manner. The road map to achieve this Vision will include the following: Generate higher service facilities for attracting various developmental activities, investors and industrial houses Generate facilities and activities to support small investors, informal sectors and slum inhabitants and rural migrants he Government of Orissa, under Bhubaneswar-Cuttack Urban Complex on neighbourhood planning concept by Improve the transport network system for faster communication and high standard linkages between the growth centres and T the Technology Mission, initiated a proposal towards the formulation of a to the Department of Architecture and Regional Planning IIT Kharagpur for the internationally acclaimed urban planner, Otto. H. Koenigsbargein. The their rural hinterlands Provide decent housing for all sections of people living in the region development plan for its capital region. the holistic and integrated development total planned area stretches across 720 Transform the whole region to a pollution free zone with conservation of bio-diversity and environment This was followed by an interactive of the region. The concept paper is sq. km covering 1.58 million population process between the Department of currently being initiated to invite inputs (Census, 2001). Frame land policies and development proposals for eradicating bottlenecks for future development Architecture and Regional Planning, from stakeholders as a first step towards Cuttack, with 195 sq. km and 0.64 Formulate disaster management policies to tackle natural hazards IIT Kharagpur and the Government of participatory planning. million people, is the nerve centre of Orissa. Provide high levels of physical and social infrastructure ensuring safe drinking water, improved sanitation, well distributed trade and commerce for the state. Planning region education, health, recreation and cultural facilities Eventually, a memorandum of Paradeep port, 70 km from Cuttack, understanding (MoU) was signed The Bhubaneswar-Cuttack Urban provides an excellent opportunity as an Convert the region to a learning and cultural centre for the state as well as nation where the Housing and Urban Complex comprises two major urban industrial destination based on port centres namely Cuttack, the erstwhile Transform the region to a hub of tourism through preserving and promoting the rich cultural heritage Development Department transhipment functions. During the last (Government of Orissa), assigned the state capital, and Bhubaneswar, the decade, Cuttack’s growth has slowed Design an effective development control mechanism with a high value of public serviceability task of preparing a Perspective Plan present state capital. The former is a due to spatial restrictions on its future Re-energise the institutional and administrative system to manage future urban development in the region Vision 2030 and Comprehensive traditional Indian town organically growth directions as well as its Development Plan for the developed over time, while the latter unplanned city structure. Source: Rewritten and extracted from Vision 2030: A Concept Paper; courtesy: IIT Kharagpur was conceived as a modern metropolis16 17
  • 12. rissa’s new Industrial Policy resulted in a bevy of the country’s top around 20,000 jobs by 2010. Lanjigarh is progressing towards projects in Paradeep. The state is capacity in Jharsuguda and Lanjigarh. O was formulated to attract large industrial investments to corporate houses including the Tatas, the Aditya Birla group, Ruias, I Steel investments: About 49 MoUs commissioning. Work has also started on the Aditya Birla Group’s aluminium creating a mega petroleum, chemicals and petrochemicals investment region I Ship-building and ship repair have been signed for setting up about investments: Bharati Shipyard and the catalyse industrial resurgence. aluminium major Vedanta, IT giants smelter in Jharsuguda. in Paradeep. Rs 200,000 crore of new steel plants, Apeejay Surrendra Group have This new policy promoted the (Infosys and Satyam) as well as entailing an estimated annual I IT/ITeS investments: Orissa is an I Energy and power investments: proposed to set up mega shipyards at implementation of a single Arcelor-Mittal making a beeline to production of about 74.66 million emerging IT/ITeS hub comprising Around 13 thermal power projects are the Dhamra port. window to facilitate and invest in Orissa, transforming this tonnes – this is nearly 50% more than brand-enhancing names like Infosys, under consideration with a capacity of neglected state into a potential I Infrastructure investments: A streamline the establishment of the entire production of India Satyam, Wipro, TCS, Mindtree, ICICI 13,500 MW entailing an USD 11 bn new businesses in the state with industrial hub. massive investment is being undertaken combined. A number of these Bank and Genpact, among others. More investment. The private players setting assistance from the World Bank. for the development of industrial, For instance, the Tata Group plans to companies have either started than 300 such small and medium up power projects include Tata Power, Combining training and technical economic and social infrastructure to invest Rs. 30,000 crores in a new steel production or are at the construction enterprises are present in the state. This Reliance Energy, Sterlite Energy, assistance, the World Bank reinforce the steel and mining plant, port, multi-product SEZ, power stage. has inspired the state to set an export Mahanadi Aban, Monnet Ispat, Essar Institute helped build the capacity corridors. A major expansion of the plant, hotels as well as an expansion of target of USD 1,000 mn by 2011-12 and Power, Lanco Group, NavBharat I Aluminium investments: MoUs have Paradeep port is underway. The of key institutions in Orissa to its existing units. The Vedanta Group related employment for around 200,000 Power, CESC and GMR Energy, among facilitate investments. been signed for setting up two alumina Government of India has approved 12 has planned to invest Rs. 47,000 crores software professionals by 2015. others. The state is also considering refinery projects entailing an SEZs (including four IT SEZs). Around The results are visible: it now takes in various projects like alumina various mini-hydel projects with a investment of Rs.25,000 crore. Various I Petrochemical investments: IOC is four new ports worth USD 2 bn in only 52 days to start a business in production as well as world-class combined capacity of 100 MW. Sterlite units from within Vedanta’s alumina investing USD 6 bn for a 15 mtpa mega investments are coming up at Dhamra, Orissa compared with the 79 days education infrastructure. Besides, the Industries is planning to invest plant in Jharsuguda have been petrochemical complex. Deepak Gopalpur, Jatadhari Muhana and it took to do so before the reform IT/ITeS industry expects to create Rs 20,000 crore towards 4,500 MW completed, while its alumina refinery at Fertilisers is investing in two chemical Kirtania. A bio-pharma park in process in 2004; the state attracted some of the largest and most Capital: Bhubaneswar respectable names resulting in Area: 1,55,707 square kilometres Orissa at a glance Memorandums of Understanding Population 2001: 3,68,04,660 FDI projects in Orissa (MoU) of around Rs 600,000 cr “Orissa shall emerge as a Per capita income 2005-06: Rs. 13,979 Sector Companies and the prospect of generating centre for metals significant employment and spin- Urban population: 14.97% Steel POSCO, Arcelor Mittal business in India and off opportunities; per capita Literacy rate: 63.08% (all-India 65%) Alumina/aluminium Dubai Aluminium, Alcan, Vedanta attract investments up to investment in Orissa was Districts: 30 Titanium products JSC Technochim Holding (Russia) USD 30-40 billion over Rs. 78,569 in December 2007 Towns: 138 Lime Lhoist (Belgium) the next five years.” compared to the national average Villages: 51,350 Ports Noble Shipping (Hong Kong) Morgan Stanley Global of Rs. 22,669. Economy Principal crops: Rice, pulses, oilseeds Industrial gas Air Liquide (France) Forum – 2005 Major investments Major industries: Steel, aluminium, power, cement, The change of policy and other mineral-based and paper necessary infrastructure development18 19
  • 13. A number on Orissa Bhubaneswar through the PPP route university with a projected annual will widen the state’s pharmaceutical intake of 100,000 students across 95 industry. The state is also planning to disciplines; other national level commission an integrated textiles park technical and health institutes are also Rs. 78,569 54.97% 71% and auto complex at Choudwar along under development. Per capita investment in Orissa, Percentage of India’s bauxite Percentage of India’s graphite ore with extensive rural electrification December 2007 reserves located in Orissa reserves located in Orissa programmes. Besides, the Airport Support for industry: harmonious Authority of India has earmarked worker relations investments for Bhubaneswar airport’s Orissa comprises about 14.3 million modernisation. workers in an atmosphere marked by Tourism investments: Orissa’s industrial harmony. This is reflected in Rs. 22,669 95.26% 31% the fact that of the 45 strikes that took Per capita investment in India, Percentage of India’s chromite Percentage of India’s China clay tourist inflow has increased from 2.9 place in India between January 2007 million in 2000 to 5.3 million in 2006; December 2007 reserves located in Orissa reserves located in Orissa and April 2007, only one occurred in the corresponding inflow through Orissa. tourist expenditure increased from USD 213 million to USD 600 million. Support for industry: This is likely to attract growing infrastructure investments. Orissa has 238,000 km of roads 32.54% 92.46% 18% (3,508 km national highways, 5,102 km Percentage of India’s iron ore Percentage of India’s nickel ore Percentage of India’s dolomite Support for industry: human reserves located in Orissa reserves located in Orissa ore reserves located in Orissa state highways and 30 km state resource development expressways). Over USD 5 bn Orissa is optimistic of meeting the investment is expected in the state’s needs of the growing people and road sector and around USD 1.5 bn competence needs of industrial investment in its railways in five years. investors. The state is emerging as a hub for engineering, management and The state has four ports along its 480- 24.48% 67% 65% km long coastline, enhancing capacity Percentage of India’s coal Percentage of India’s manganese Percentage of India’s pyrophilite medical education in eastern India. It in some and commissioning new ones. reserves located in Orissa ore reserves located in Orissa reserves located in Orissa possesses nine universities, 88 engineering/MCA colleges and 18 The result is that over the last five years, medical colleges. The result is that Orissa has seen a marked increase in around 20,000 B.Tech/MCA students, income and decline in poverty. The 3,000 management professionals and state’s economic growth has risen from 50,000 general graduates pass out 4% in the 1990s to about 8.5% in the last Orissa’s Industrial Policy Resolution, 2007 Orissa’s State Reservoir Fishery Policy annually from Orissa. Over the five years (all-India average 7.8%). The foreseeable future, even this number is per capita net state domestic product Transform Orissa into a vibrant industrialised state Generate gainful rural employment with special expected to increase significantly; increased from Rs 10,567 to Rs 20,240 Enhance the share of industries in State Gross Domestic Product reference to the fishing communities Vedanta is investing in a world-class between 1999-2000 and 2006-07. Promote orderly and environmentally sustainable industrial growth Introduce systematic management strategies both Promote Orissa as a major manufacturing hub for conservation and sustained fish production Maximise employment generation opportunities Attract increasing investments from private sector Maximise linkages between micro, small, medium and large industries and Stimulate entrepreneurship for fishery sector with make efforts for the development of ancillary and downstream industries special reference to reservoir fishery Orissa’s Information Technology Policy Substitute traditional methods by the introduction Promote employment intensive sectors such as handicrafts, handlooms, Khadi Provide easy access to information and village industries, coir and salt of advanced technology in reservoir fishery Encourage transparency in governance practice Promote sectors such as information technology, biotechnology, agro, marine Develop skill among fishermen/fisherwomen in Promote door step delivery of host of services and food processing, tourism, textiles and automotive industries reservoir operation and organisational strengthening Increase employment opportunities Promote revival and rehabilitation of potentially viable sick industries, Generate substantial revenue for the state Offer a hassle-free and business friendly environment to the ICT entrepreneurs especially in the micro, small and medium enterprises (MSME) sector Source: http://business.gov.in /investment_incentives Narrow down the digital divide Maximise industry and institution linkages in areas such as manpower /investment_policies_ori.php Attract investments into the state planning and research and development, among others Achieve high export turnover and economic growth Make concerted efforts for balanced regional development20 21
  • 14. M A N A G I N G E X P E C T A T I O N S Q. There is a greater focus now on how The government has created an overarching guideline (R&R Policy companies acquire lands from neighbouring communities. 2006), which spells out modalities for land acquisition with adequate RESPONSIBLE A. Along with the appetite for safeguards for interested parties. industrial land increasing significantly due to business scale, the urgency with responsibility’ is much talked about policy also extends beyond the which land is needed (now!) has also these days. While surplus generation is transactional aspect to the emotional; COMPENSATION grown. Displacement in itself is nothing the prime impetus behind any the government has recommended new; it is the scale of displacement with corporate endeavour (in Orissa or institutional interventions at the state associated social implications that has elsewhere), there is a growing and district level to ensure that mutual turned into a sensitive issue. Orissa has recognition that for businesses to be interests are protected. reconciled these divergent realities – sustainable, companies will need to For instance, the government’s increasing land demand for industry extend prosperity to their peripheral recommended computation of vis-à-vis rising expectations of land communities, respect locational compensation for land losers takes into losers – with sensitivity and realities rather than implant any foreign DR SUDHAKAR PANDA, account all visible (farm, trees, ponds responsibility. approach and earn the widest and fish) income multiplied by the CHAIRMAN, STATE FINANCE confidence in the shortest possible time. number of annual crop or income Q. There is another perception. If Besides, what is needed is proactive COMMISSION, EXPLAINS THE cycles plus non-land incomes companies are paying land losers a fair community support as against SUCCESS OF ORISSA’S multiplied by a factor. It is also price – often in excess of prevailing something reactive (like responding accounted if the compensation amount DEVELOPMENTAL MODEL. rates – why should they be expected to only when things go wrong). So we deposited in a bank can generate a stay continuously engaged? believe that good community relations return that is attractively higher than A. Corporate engagement extends mean good business. the prevailing income of the land loser. beyond a superficial land transaction I am happy that we now have a model Q. Is this transpiring in Orissa today? for a number of reasons. to fall back upon. A. There are some companies – One, poverty in most parts of the state Vedanta Group, Jindal Steel and Power Q. What has been the urban fallout of is so stark that even after the companies as well as Tata Steel – who are engaged a resurgent Orissa? have paid a fair price for the land, the in responsible community support. prevailing difference – between land A. Rising real estate values! Urban There is a fresh inclusive approach as losers and a new emerging community land in Orissa is costlier than gold. For opposed to the legacy approach (‘throw – could trigger adverse societal and example, I bought a 4,500 sq. ft plot in money, buy land, build factory’). I corporate implications. Bhubaneswar in the mid-Eighties for would say the big leap from the hitherto Rs 6000; its value has appreciated nearly Two, it has been observed that the transactional to the emotional approach a thousand times since! Real estate benefits derived from land proceeds has happened in Orissa, barring a few values in Bhubaneswar are rising faster often do not translate into a collective exceptions. However, if there is a than most places in India today, and the rise in living standards, because mistake, we can always learn and move city is extending its periphery faster recipients are many and propensity to ahead. than it has ever done in living memory. save low. Companies can make a This is happening owing to a substantial difference if they can train Q. What is the government’s role in cumulative land demand generated by and employ the local populace. Besides, this regard? Q. How would you describe Orissa’s Q. How would investments affect businesses. If businesses expand, they IT companies, educational institutes they can create educational supports A. The government has created an investment scenario? living standards? will need to recruit and remunerate, and visible improvement in incomes. (subsidised schools and colleges) for overarching guideline (R&R Policy and it is only across the medium and Should this sustain over the next five to A. I would describe the investment A: One should not expect a dramatic people empowerment. This will 2006), which spells out modalities for long-term that one expects to see a seven years, Bhubaneswar will soon climate in Orissa in one word – robust. transformation in living standards only transform cynics and fence-sitters into land acquisition with adequate significant improvement in living emerge as a Tier-1 city in India. If one goes by the Economic Survey of because the state’s investment climate is positive votaries for industrial safeguards for interested parties. The standards. The state machinery is 2008-09, Orissa signed MoUs with a robust. The road ahead is long: first, regeneration. The operative word here responsible for managing expectations, large corresponding investment investing companies will need to invest is ‘hope’. ensuring that no short-term hype I bought a 4,500 sq. ft plot in Bhubaneswar in the mid-Eighties for potential. But MoUs need to be in housing, healthcare and education in overtakes long-term optimism as any Q. What is the state’s advice on how Rs 6,000; its value has appreciated nearly a thousand times since! translated into solid investments and the areas of their influence; next, they perceived mismatch can transform investing companies go about it? Real estate values in Bhubaneswar are rising faster than most places we are doing just that. will need to invest in their businesses, believers into cynics. generate a surplus and reinvest in their A. The term ‘corporate social in India today.22 23
  • 15. Vedanta Aluminium Limited will commission the world’s largest aluminium smelter in Jharsuguda by 2012. With the objective of spreading the largest good to the widest number in the shortest time.24 25
  • 16. Vedanta Aluminium Limited Vedanta Aluminium Ltd (VAL), a subsidiary of Vedanta Resources Plc. incorporated in 2001, is a leading producer of metallurgical grade alumina and other aluminium products which cater to a wide spectrum of industries. VAL’s superior product quality backed by state-of-the-art technology helped it carve out a niche in the aluminium industry. In line with VAL’s strategy to promote Lanjigarh, Orissa, as a self sustained manufacturing unit in terms of cost advantage and resource availability, it operates a greenfield 1.4-MTPA alumina refinery plant and an associated 90-MW captive power plant there. reserves; India possesses 10% of the The message is clear: Orissa is likely to The Orissa factor world’s bauxite reserves; Orissa alone emerge as the new deciding force in the The one region that is accelerating this possesses more than half of India’s global aluminium industry. shift towards Asia is Orissa. mineral bounty with low-reactive silica content, adaptability to low For some sound reasons. temperature and low pressure The Vedanta vision One, Orissa is one of the world’s few The Vedanta Group is fusing the digestion, enabling low-cost regions to enjoy the availability of large resident advantages of its Orissa production of high-quality alumina. reserves of bauxite, coal, ports and location with a number of strategic intellectual capital, significant in a Consequently, Orissa possesses the advantages. business where one tonne of capability to not just emerge as another large global aluminium manufacturing Unprecedented scale: Vedanta aluminium consumes six tonnes of location but to emerge as a world- Aluminium is commissioning the bauxite, two-and-a-half tonnes of leader with probably the world’s lowest world’s largest single location alumina and 10 tonnes of coal. Besides, production cost. When this resident smelter at Jharsuguda in Orissa (1.8 manpower accounts for around 4% of competitive edge is fused with dynamic MTPA). This scale is strategically the total smelting operating costs in risk-taking capacity (as in the Vedanta aligned with the availability of the India compared with 9% across the Group), the result is capacity growth world’s fourth largest reserves of world; over 50% of India’s workforce is that is faster than any other comparable quality bauxite in Orissa plus below 25 years of age. global aluminium company. abundant coal availability. Two, there is an abundance of quality26 27
  • 17. JHARSUGUDA, ORISSA WORLD’S LARGEST ALUMINIUM SMELTER oreseeing enormous potential and smelting plant at Jharsuguda, Orissa is captive power plant – 5 km from the independent power plant that would natural draft cooling towers. F opportunity in the state, Vedanta Aluminium Limited set its sights on no exception. VAL’s mission is to establish the smelter as an industry Jharsuguda town. It is proximate to one of India’s largest coal deposits at IB support the country’s infrastructural development. Other important features of the plant Why is aluminium the include two 275-m high multi-flue Jharsuguda in western Orissa on the benchmark for technology, operations Valley and the Hirakud Reservoir, most commonly used Sterlite Energy Ltd initiated the stacks and a high concentration slurry State Highway 10, 335 km from and process management. The smelter Asia’s largest non-brackish reservoir. metal after steel? establishment of 4x600 MW coal-based disposal (HCSD) system for dry ash Bhubaneswar and 310 km from Raipur. sources power from the 1215-MW and highly concentrated slurry. It is lightweight The plant uses state-of-the-art digital independent power plant (IPP) in captive power plant, which facilitates It possesses excellent A number of projects were control system, high concentration Jharsuguda district, Orissa, which Raw materials for the plant are sourced smooth operations. Its high quality corrosion-resistant properties conceptualised and initiated: slurry disposal (HCSD) of fly and envisages a Rs. 8,200-crores capital from the Hirakud Reservoir (water) standards and advanced technical bottom ash, counter-flow forced draft outlay. While the first 600-MW unit is and the IB Valley coalfield (coal). The It can be alloyed to enhance A 0.5 MTPA aluminium smelter specifications of British Standard cooling towers and multi-flue stacks. scheduled to commence operations by generated power would be supplied to strength A 9 x135 MW captive power plant Institute (BSI) earned it the ISO 9001 FY 2009-10 third quarter, the plant is consumers through the Power Grid It is strong at low and ISO 14001 certifications. Currently, seven out of nine units of the Rail infrastructure for coal, expected to be fully commissioned by Corporation of India Ltd (PGCIL) and temperatures plant are operational while the aluminium and finished product The plant offers a dynamic product mid-2010. Orissa Power Transmission remaining two units are scheduled to be It is easy to work with A modern township portfolio of ingots, billets, wire rods, slabs Corporation Ltd (OPTCL). completed shortly, further augmenting The power plant entails a number of It is a good conductor of The first phase of the smelter (0.25 and functions under the brand name power generation and enhancing pioneering achievements in the Indian As a prime advocate of sustainable heat MTPA) is on the verge of completion “Vedantal", which is registered with the functional superiority of the aluminium power sector development, Sterlite Energy Ltd puts a London Metal Exchange (LME). It has high reflectivity while work on the second phase is smelter. premium on environmentally friendly Its four 600-MW units make it the It is a good electrical steadily progressing. A future 1.25 construction technology. The plant will Captive power plant, Jharsuguda, largest commissioned unit in India till conductor MTPA capacity expansion is expected Independent power plant employ HCSD system for ash disposal, Orissa date It possesses easy surface to scale up the total smelter capacity to Power is one the most critical inputs in which would result in very low water 1.75 MTPA, the largest in the world. To ensure reasonably priced and The Hybrid ESP with fabric filter is consumption compared to wet slurry treatment almost every aspect of life. Vedanta, uninterrupted power supply at the being deployed for the first time in an system. The Jharsuguda IPP would VAL’s continuous pursuit of excellence determined to play an important role in It is non-magnetic aluminium smelter at Jharsuguda, Indian power plant therefore be a zero effluent discharge ensures the maintenance of high quality India’s advancement towards becoming It is non-toxic Vedanta Aluminium established the The plant also has a dual LP-flow plant with stack emission </=50 standards across all operations and the one of the world’s more developed 135x9 MW, coal-based thermal captive steam turbine and four 150-m high mg/Nm3. greenfield 0.5 mtpa aluminium nations, decided to develop an power plant (CPP) – India’s largest28 29
  • 18. O P I N I O N INSPIRING Q. What are the prospects of the products comprising extrusions and makes the company different from its global and Indian aluminium industry? casings, among others. In view of these peers is its vision which converges scale, factors, we see India at the point of an integration and logistical advantage A. The correction in aluminium prices inflection point concerning aluminium into a powerful business model. on the LME from the second half of demand. 2008 was good for the industry because The integration will start from captive it made the metal more cost-effective power generation and bauxite Q. How is Vedanta capitalising on this processing for the manufacture of ENTREPRENEURSHIP for end-users. The correction will transition? encourage applications in the growing alumina, which will again be used A. Vedanta is in fact responding captively in aluminium manufacture. use of aluminium and widen the concurrently to two trends – the trend Through our extensive integration, we market. So, while from a short-term of moving manufacturing plants closer expect to remain largely independent of perspective, industry players may be to resource pitheads as opposed to the external cost swings. disappointed by the sharp correction, conventional practice of being located from a long-term view, this is the best The scale will be daunting. Our thing that could have happened to the 0.5 MTPA alumina refinery at industry. Our estimate is that global Lanjigarh (Orissa) will be scaled to aluminium demand will report a CAGR 5 MTPA by 2012, making it one of the of 5.7% between 2007 and 2020. India world’s largest alumina plants. will surpass the global average; we expect demand from India to grow at a Q. How will this translate into a compounded 8.2% to 3,300 kt within competitive cost structure? the same period even as global demand A. During the 2008-09 meltdown, touches 78,472 kt. number of companies with capacities in excess of 100,000 TPA started reporting Q. Why is India expected to report a cash losses when the per tonne LME growth sharper vis-à-vis the global “What makes the company price declined to USD 1200–1300 a average? different from its peers is its tonne. For greenfield plants, it would be A. For a number of reasons. One, reasonable to expect an increase in the vision which converges scale, India is the world’s second most breakeven point on account of populous country (1.15 billion) with the integration and logistical inflation. However, Vedanta will reduce lowest global per capita aluminium advantage into a powerful its breakeven to around USD 900 a consumption (around 1 kg compared business model.” tonne. I can safely say that such a cost with US per capita consumption of structure will keep us competitive Mr Pankaj Khanna, Executive Director, around 30 kg), which is bound to across all foreseeable market cycles. Vedanta Aluminium Limited, shares his correct. Two, India is a story of under- optimism on the Indian aluminium penetration; India’s car penetration is a industry and Vedanta’s positioning Q. One last question. How will the mere seven per 1,000 people as opposed within it. global market be able to absorb such a to around 430 cars per 1,000 in the US, large capacity addition? which will also correct, going ahead. close to markets and the trend of setting A. Good question. At Vedanta, we Three, India suffers a peak power deficit up a large capacity in India, a country have taken a decided call: one, global he most exciting feature of For one, the scale of primary Besides, the Company has the potential of 12-15%; the government has that is going to be one of the fastest T Vedanta Aluminium is not what it represents in itself but what could aluminium could potentially inspire a number of downstream fabrication to offer 15,000 jobs once the alumina, aluminium and power plants achieve proposed an ambitious 78,000 MW capacity of enhancement in the growing aluminium markets in the world from this point onwards. market growth will account for the increased capacity; two, faster market growth in India will enable us to sell imply for the future of the state. The companies to commission large full-scale capacity, leading to an inflow Eleventh Plan and ‘power for all’ by quicker than others; three, our Company is expected to transform the capacities proximate to the availability of intellectual capital on the one hand 2012, which will boost aluminium Q. What is the strategy going forward? relatively lower cost structure will industrial landscape of Orissa in a of raw material. Additionally, more and profitable employment for consumption. Four, innovative A. Vedanta Aluminium is not the only enable us to capture a large market number of ways. than 1,500 industries are expected to be thousands of the state’s youngsters on applications will drive the non- one to be commissioning greenfield share, justifying the speed of our commissioned over five years. the other. conventional market for aluminium aluminium capacity. However, what investments.30 31
  • 19. O P I N I O N heads Infosys’ Bhubaneshwar facility. low living cost, low commute time to Infosys (Bhubaneswar) and REVERSING “Besides, senior experienced work and the proximity to Kolkata, community social responsibility professionals were not keen to settle in made the city an obvious choice. “It is a Bhubaneswar. Consequently, we decision that I have not regretted,” he A responsible corporate citizen, developed amenities to attract talent says. “When I came to the city, the Infosys looks to constantly deepen its and in due time, aroused interest among office was a seven-minute drive from commitment to social and community senior professionals. Our managerial home. A number of years have passed betterment. Recognising the youth as bandwidth widened and the vision with and despite the ten-fold increase in drivers of tomorrow’s India, we BRAIN DRAIN! which the Bhubaneswar centre was traffic, commute is still seven minutes, endeavour to enrich their lives. We are commissioned was finally vindicated.” thanks to proactive road development engaged in a number of programmes carried out by the Bhubaneswar to encourage students to pursue a Gradually, the picture changed. Within a municipal authority.” career in information technology. decade, Infosys emerged as the largest IT employer in Orissa with a campus size of Infosys’ success did something else for Rural reach program: We reach villages 50 acres (50% green), the largest facility in Bhubaneswar. It created a new to ascertain if they need any computer Bhubaneswar. Employee strength grew economic layer – the young or support facility; we train teachers in from a modest 90 in 1997 to 700 in 2002 engineering graduate who could afford IT so that they can teach students. and 3,000 in 2009. While 60% of the a car and an apartment. This inspired company’s professionals at the centre are more engineering aspirants, in turn Pratibha Poshan: We sponsor drawn from eastern India (30% from triggering a demand for engineering underprivileged students for higher Orissa), the rest are drawn from other colleges, resulting in some 40 education and English training parts of India. “We go to campuses across engineering colleges being because most bright rural students find all Indian regions, recruit centrally, take commissioned in Bhubaneswar in only it difficult to seek employment owing those selected to our Mysore facility for the last seven years, more than the to their poor English-speaking skills. training, post them across India and after number created in the preceding 50 We have employed one person to go to the first few years our employees have the years! different schools and reach such option of returning to their hometown,” children. Our engineers volunteer and Infosys Bhubaneswar has a lot to show in 2009 we expect to reach around 200 says Mr Sen. for itself. The centre’s revenue grew every students. The Bhubaneswar centre’s success has single year to Rs. 850 cr in 2008-09. The spelt good news for not just Infosys, but centre is preparing for the next league. Sparks: Through this program we the city as well. Abhijit Sen serves as a Says Sen: “We are looking to expand invite school children (eighth and fine motif. He worked with Visa facility space in anticipation of growing ninth standards) and students of engineering colleges to our campus for ABHIJIT SEN, HEAD, INFOSYS (BHUBANESHWAR), APPRAISES THE SUCCESS OF INFOSYS WITHIN International in the Bay Area, San our manpower from 3,000 to 4,000.” Francisco, USA. When scouting for an a day, exposing them to our work, so as THE CONTEXT OF A RE-ENERGISED ORISSA Not bad for a centre that dared to fight to inspire them to seek a career in IT. opportunity to return to India, he the odds with just 50 software hen Infosys commissioned its put down its roots in Orissa’s capital. entertained two options - Pune or Campus connect: This is an annual W first software development centre in eastern India in And the verdict is out. Infosys is so happy with its experience in the state Low commuting time Organised traffic flow Bhubaneswar. Bhubaneswar’s low pollution levels, sound infrastructure, professionals and someone asked why. program wherein teachers of registered colleges are trained in Infrastructure development faster Bhubaneshwar in 1997, brows arched. that it has embarked on an expansion in technology and soft skills than population growth space and seats. Clearly, Orissa’s largest (communication/ articulation/ Bhubaneshwar? A number of naysayers Positive governmental stance on Support: the fuel for growth, says Abhijit Sen, Infosys IT company intends to take its etiquette) and paid hourly to conduct crept out of the woodwork. The industry leadership ahead – for the benefit of the “Throughout Infosys’ presence in Bhubaneswar, the Orissa government such training in different colleges. Company will not be able to attract and company, employees, state and country. One would assume that Infosys saw the supported our company in every possible way. Whenever major roads needed Four teachers are selected from every retain talent in a place like vision clearly, set up shop, profited, to be widened, the government would immediately invest towards such college. We have created a website Bhubaneshwar. The city will have Defying expectations scaled and went laughing all the way to projects, expanding roads before any traffic problems actually occurred. from where the students can download connectivity issues with other Infosys Infosys’ decision to create a software the bank. However, at the time the Problems related to infrastructure development or electricity connectivity and complete simulated projects so centres across the country. The state development facility in Bhubaneswar company stepped into Orissa, obstacles would merely require a call in the morning to have the problem solved by the that they get a feel of how industry will not be able to generate an adequate was based on some credible nitty-gritty. were aplenty. “For one, the pipeline of very same evening. Government sanctions were hassle-free and granted projects are conducted. They can throughput of professionals to sustain Consider them: IT professionals appeared bleak with without any unnecessary delays. Bhubaneswar set an example for the rest of the complete the projects and can upload Infosys’ interest. only a handful of engineering colleges in country with proactive government initiatives!” them for us to check with the objective It is more than a decade since Infosys Low pollution Bhubaneswar,” says Abhijit Sen, who of making them industry-ready.32 33
  • 20. 100,000 STUDENTS. 10,000 TEACHERS. ONE UNIVERSITY. “A great research university is not built from the bricks and mortar of its campus, but of the students and scholars who inhabit it, and the discourse and ideas they share.” Prof. Richard C. Levin, President, Yale University, USA at FICCI 2009, Higher Education Summit34 35
  • 21. hat happens when you extend in Orissa. any academic combination. The result world – MIT or Stanford – are precisely enrich them intellectually. If they are by the Orissa legislature on 30th July W the boundaries of a university and instil a dynamic learning culture? Mr. Agarwal hopes to create something will be an unconventional institution where it will be possible for an this. They provide students with adequate bandwidth in which to study provided with an environment which can rejuvenate intellectually, while 2009. Around 4,000 acres have been acquired and the designs of the first that will, over time, stand in line with engineering student to take up, for and apply their learning. Vedanta continuing to teach them, they will find four academic blocks and the hospital The result is a knowledge city where some of the best institutions in the example, performing arts or literature University’s research park will make the environment far more satisfying. are ready. Authorities say, “We want to global academic excellence converges to world. Besides, as a successful global as one of the other subjects. This cross- this possible as well. Besides, the University’s research park set up the hospital immediately so that create an academic diaspora with few entrepreneur, he always felt that this disciplinary exposure – enunciated as will engage the expertise of professors, it can start catering to the medical global parallels. was the best way of giving back to ‘porosity’ by Prof. Yashpal in the Big challenge enabling them to work with students in requirements of the region. The first society, setting in motion an effective Mr Anil Agarwal, the Vedanta Group Yashpal Committee Report – will However, the big challenge will be: the the commercialisation of emerging phase will include colleges of sciences, cycle of socio-economic development Chairman, clearly perceived the dearth enrich learning and lead to well- ability to draw the right teaching talent ideas. The business incubator will give management, engineering, mathematics in a country of 300 million illiterates. of affordable and holistic educational rounded individuals. in the right numbers to achieve rise to pioneering enterprises that could and the multi-specialty hospital after institutions in India. He embarked on When fully operational, Vedanta excellence across varied disciplines. The spawn entirely new economies. the completion of which the University An academic institution, to be truly the task of setting up the world-class Group’s knowledge city in Puri, Orissa, University recognised that some of the will be ready to take in its first batch of effective, needs to reconcile education Vedanta University with a personal will offer 95 academic disciplines to best teachers of the world seek an The big moment students. The entire University project with experiment. Some of the most grant of USD 1 billion from the Anil around 100,000 students. This will be environment that can continue to The Vedanta University Bill was passed will be phased. We target 2024 for full respected educational institutions in the Agarwal Foundation, a not-for-profit supported by cross-disciplinary centres completion.” organisation. The University that he has of excellence, covering undergraduate proposed will be spread across 6,000 and postgraduate programmes, along acres on the beautifully serene coastal with high-end research. The University tract of the Puri-Konark marine drive will be fully residential for its 100,000 students, 10,000 faculty members, support staff and their families. The result will be the gradual creation of an education hub of around half a million people. Vedanta University will offer 95 academic disciplines to the brightest minds from India and the world. This range will help achieve a number of things: the University will not be typecast as an engineering or a medical university; it will graduate to a holistic centre of excellence. Currently, India has IITs and IIMs or medical colleges focused on specific disciplines only. Vedanta University will conduct programmes on a much broader range – humanities, sciences (social, behavioural, biological and environmental), education, public administration and policies, along with engineering, architecture, media and Mr. Agarwal hopes to create communications, law and even something that will, over performing arts. time, stand in line with some The proposed university will not just be of the best institutions in different in its academic range, but its the world. proposed de-compartmentalisation will make it possible for students to pursue36 37
  • 22. Understanding India’s higher education What percentage of (18-25 years) How many applicants compete for the Indian youth, goes to college? 1,350 IIM seats? 7% 300,000 How much do Indian students spend in How many Indian Universities have forex on foreign education? made it to the world’s top 500? USD 10 billion 3 Vedanta University in a nutshell A not-for-profit institution at par with major decades of experience focused solely on higher education universities of the world facilities, including some of the worlds most respected campuses. Established with a USD 1 billion philanthropic grant from Mr. Anil Agarwal The development of the University and township will engage local and international architects in creating world- Access to world-class education standards class infrastructure. Focus on cutting-edge research and the development of The township will give rise to schools, recreational tomorrow’s leaders facilities, residential areas, commercial activities, parks, The campus development will be phased to nurture a cultural institutions and a research park. vibrant university township of a projected population of The interaction between the University, the research more than 500,000. park and a business incubator will lead to an The Vedanta University master plan is being developed interdependent and economically generative research and by a specialised US-based firm and global leader in campus education complex. planning called Ayers Saint Gross. ASG has several An estimated Integrating Academic The university Rs.15, 000 crores Includes SALIENT FEATURES teaching, learning life campus would invested in a 9 World-class. Multi- student life 1 disciplinary university, with students from across the world. 3 and research into a holistic learning environment that encourages scholarship. 5 A ‘not-for- profit’ institution. 7 harnessed to increase social well-being. span across 6,000 acres on the Puri- Konark marine drive in Orissa. 11 thriving eco- system of knowledge for around 40,000 students per 13 spaces such as unions, recreation centres and fields square mile Commitment to Nurturing Producer The university passionate pursuit of generations of global Home to and town will 2 12 rather than 4 6 10 14 around 100.000 All students 8 excellence and opening leaders who will consumer of grow at the make significant Floor area talented would live on doors to the very best knowledge, same rate to contributions to ratio of 1:1 students from campus and brightest by innovator accommodate following need-blind society in their around the rather than university admission policy. chosen field of study. world. imitator. growth.38 39
  • 23. T H E A R T S ODISSI. Odissi may well claim to be the earliest Indian dance style based on archaeological evidence, the most outstanding being the Rani Gumpha Caves of Udaygiri near Bhubaneswar dated 2nd century BC. Legend has it that two Keshari Kings, whose Keshari Dynasty lasted COMING A FULL for 300 years from the 9th century onwards, were called Nritya Keshari and Gandharva Keshari. CIRCLE The great ruler Chodaganga Dev of the Ganga Dynasty (1077-1147) was responsible for building the magnificent temple dedicated to Lord Padma Vibhushan Guru Kelucharan Mohapatra Jagannath at Puri and initiating the tradition of having dance as part of Bigger victory dared to defy social barriers by temple ritual. In 1194, King But beneath the surface, Odissi has performing Odissi among the Anangabhima Dev added the Hall of scored a bigger victory in its social respectable in public. The result is that in Dance (Nata Mandira) to the temple. implication. For centuries, Odissi was the short span of these few decades, BY DR. ITISHREE DEVI n Orissa, it is more than a shape. It gracefully retrieved from buried history The custom of having Odissi Scholar and Odissi dancer I represents the heart of the state’s socio-cultural ethos: the striking leading to its rightful renaissance. largely performed by dedicated temple dancers (maharis or devadasis). Odissi has regained the shine of the centuries. performed by boys dressed as girls, known as Gotipuas, enabled the Gradually, as royal patronage declined devotional poetry of the Gita Govinda vermillion on a newly married woman’s Challenging Respect but the institution of temple dancers to reach the general public outside the forehead, the circular vernacular, the This ‘renaissance’ was not easy. What There is a respect for this art form that continued, the dancers were compelled temple precincts. rounded figurines on Orissan temples, was required was the finesse to glean extends from its patronage by the to seek their sustenance through less the hypnotic, circular gaze of the the essence from all available sources richest of the rich and its acceptance by dignified means. Typical resident deity Lord Jagannath and the and harmonise them into a refined the most respectable of the respectable. conspicuously circular, lyrical This represented a critical social Odissi form that would not only embody movements of the Odissi dance form. challenge in the 20th century: on the Odissi can now proudly rank among the repertoire Orissa’s rich cultural heritage but also graduate it to its rightful place as one of one hand, the art form exhibited that foremost of India’s classical dance forms. Connector the most beautiful classical dance forms women could showcase the purity of But challenges persist. The invasion of There are few motifs of Orissa that in India. religious thought; on the other, it the visual media, television and connect the last two millennia in the enslaved them in the world’s oldest contemporary music and dance And it happened, gradually. In the 50s, a Mangalacharan state more visibly than this art form. profession. On the one hand, the dance threatens classical art forms that are Cuttack-based group called Jayantika, (comprises invocation to Ganesh, The evidence is in the texts of old, the was considered essential for personality demanding to execute on the one hand comprising dance scholars, researchers Saraswati or other Gods and Goddesses age-old sculptures, the temple development; on the other, it was used and require a sense of aesthetic and culminating in prayer to Mother and eminent gurus like Pankaj Charan architecture, the traditions of the to exploit. refinement to appreciate on the other. Earth, guru and audience). Das, Kelucharan Mohapatra, Deba generations, the narrative paintings, the The big test: would it continue to be “In spite of this vulgar onslaught, I am Prasad Das and others, showcased the Batu designed mud walls, the different allied dismissed as a ‘lowly’ art form by the thankful that there is still a discerning traditions of excellence, gave it a (dance number of antiquity; introduces art forms, the rhythmic percussion respectable or would it be able to shed public large enough to be interested in distinctive grammar and developed a the full gamut of the nritta techniques) The circle. sounds, the lilting music and the delicate graceful movements of the repertoire to facilitate the transition of Odissi from the temple to the stage its skin? the pursuance of classical dance,” says renowned dancer Aruna Mohanty. Swara Pallavi And that is where Odissi has scored its (based on a raga – slow to fast – the Means people. Odissi reflects all of these and more. without compromising its spiritual essence. The result is that Odissi today biggest victory in the last few decades, “Interestingly, much of the interest in Odissi appears to be coming from the mood of the raga illustrated through different And never in recent times has this art has established itself as a distinctive far bigger than the international acclaim, far more than the growing number of West, especially second and third generation Oriya expatriates. This dance movements) Abhinaya things to form played a more strategic role than when Orissa became a separate state in lyrical style; within 60 years, the centuries-old art form has extended from international students, far beyond the rigour of students coming from across interest is being sustained by patronage (dance expressing the theme of a song different 1936. There was an expressed need of the community to redefine itself around state confines to national interest and international acclaim; the last 30 years the continents to study the art form in Orissa today. And it happened because from the government-run departments of Culture & Tourism as well as Central through body movements, hand gestures and facial expressions). people. a separate – owned – identity. The state journeyed inwards to rediscover itself; have been marked by extraordinary choreographies, the most prolific among pioneers like Sanjukta Panigrahi, Sangeet Natak Academy, ICCR (Indian Council for Cultural Relations) and Requires skill and maturity Mokshya Priyambada Hejmadi, Minati Mishra, Odissi dance and music, a relevant the choreographers being the legendary business houses willing to sponsor (liberation, ending with abstract design Sonal Mansingh and Kumkum Mohanty motif for the regeneration, was Guru Kelucharan Mohapatra. dance performances.” generally followed by a sanskrit shloka describing equanimity)40 41
  • 24. udarshan Patnaik was born in Puri. From his S childhood, he was always drawn to the beach. He used to visit the beach everyday and carve faces of gods and goddesses in the sand. Patnaik defied convention and started exhibiting sand art at various places in SANDMASTER India, determined to earn it the recognition it deserved. Sudarshan travels the country, training and conducting work shops. Recently, he made a four-feet sculpture of Michael Jackson in Puri. Sudarshan has also established the Golden Sand Art Institute, the first of its kind in India. “The shoreline is the most expansive canvas INTERNATIONAL AWARDS AND ACHIEVEMENTS United Kingdom: Exhibited during the Netherlands: The Dutch Sand Sculpture in the universe.” World Travel Markets 1998 at Earls Court, London with support of Government of Festival, Thorn, 2002 -2003, at Holland in July Sudarshan Patnaik, world-renowned sand artist India Tourist Office, London China: The first China Ningxia Sand Lake United Kingdom: Exhibited during the International Sand Sculpture Events, World Cup Cricket 1999, held at August 3 to August 10, 2002, representing Edgbaston, United Kingdom India France: World Sand Sculpturing China: The Third Luilang Colour Sand Championship at France 2000, Festival Demonstration Prize at China, representing India 2003 China: International Sand Sculpturing Spain: Second Prize in International Sand Championship 2000 at China, Sculpture Championship at Valadoli, representing India Spain, 2003 United Kingdom: International Sand Germany: Third Prize at Berlin Sculpturing Championship 2000 at International Sand Sculpture Glasgow, representing India Championship at Germany, 2003 Singapore: Participated in Santosa Sand China: Fourth Prize at China International Station, Splendours of Golden Asia at Sand Sculpture Competition 2003 Singapore, on June 3, 2001, representing UAE: Sand Sculpture Demonstration at India Muscat Festival 2004 at Oman Denmark: International Sand Sculpture Germany: Participated at Sand World Festival, Blokhus on June 25, 2001, Festival at Travemunda at Germany, 2003-04 representing India Germany: Public Prize at Second Berlin Italy: Third Prize in Worlds Master Sand Sand Station Competition 2004 Sculptures Championship, on July 16, 2001, at Italy Australia: Participated at Sand Sculpturing Australia 2004 at Melbourne Netherlands: Singles International Sand Sculpting Competition at Scheveningen, USA: Participated in Houston Holland, representing India on May 6, International Festival 2005 at Houston, 2001 and May 6, 2002 Texas. Recreated the Taj Mahal in sand Japan: Champion Medal in "29th Germany: First Prize at the Third Berlin International Snow Statue Contest, 2002" International Sand Sculpture Competition at Sapporo, Japan 2005 Belgium: Sand Sculpture Festival, Germany: First Prize at Berlin World Blankenberge, 2002, at Belgium in June Sand Art Competition 200842 43
  • 26. ou gazed from a distance and Catering and Tourism Corporation showcased for appreciation and Y wondered about the rarefied air within … the turbaned steward in Limited. The new management did not waste time in spelling out its agenda: archiving through the re-invention of BNR. The Chanakya Group white clothes and canvas shoes, position BNR as a railway boutique management also tied up with the “If you can appreciate the diversity and immensity knocking lightly on the door with a hotel and return the showpiece to its National Rail Museum, New Delhi, and of this 156-year old institution called Indian whispered ‘Chhota hazree, saheb’ at former glory. consulted railway historians to know Railways, you can bond better with the Indian seven in the morning; the bored exactly how BNR Puri could be people. Because Indian Railways is practically The BNR hotel was established in 1922 housewife knitting in the corner and repositioned as a ‘railway theme hotel’ India-in-motion and BNR represents a milestone by the Bengal Nagpur Railway following complaining that this year it just hasn’t where every room would celebrate the in the century-old journey of Indian Railways.” the acquisition of the picturesque been cold enough; the boxwallah fixing achievements of the railways through Akhil Kochhar, Project Manager, BNR Puri Ashworth Villa from a his pipe and waiting for his trunk call rare photographs and related Dr. Elmes. This 34-room hotel, to Calcutta at the reception counter; information. Akhil adds: “We are converted from an Englishman’s villa, the eighteen year-old heiress of a fortunate to be associated with the remained an exclusive preserve of tycoon’s empire fussing over her Railway National Museum and have Europeans till Independence, the only consommé at the dinner table; the access to those previously undisplayed deviation from the rule being the patriarch of the family looking at the photographs.” accommodation of the members of the mounted giant deer head with a smug Indian Civil Service. Consequently, few One surprise chanced upon during ‘Dhenkanal variety from the Twenties’. Indians had an opportunity to be research was BNR’s celebrity guests: When we went to Puri in the days of acquainted with the property before “We researched our guest logs since old, the one structure that towered over Independence. And thereafter, few could 1955 and discovered patrons like How to get there? all others was the BNR Hotel. Either you afford to stay there. By the time BNR Satyajit Ray, members of the royalty became affordable, the magic was gone. Sprawling over 2.94 acres, BNR in and foreign dignitaries. It was a could afford it, or you simply couldn’t. Puri is half a kilometre from the powerfully emotional foundation to And if you couldn’t afford to get a drink And it is precisely this magic that the Puri railway station and around 62 work on and it is our intention to take with the sahibs in the evening, you present owners wanted recaptured. km from the Bhubaneswar airport. it to the next level.” could at least sniff the air outside, walk “When I visited BNR Puri for the first Re-launched in December 2009, on the sand and intone ‘Some day…’ time, I felt it had the potential to the hotel’s facilities include 37 So when relaunced, this is what emerge as a wonderful boutique luxury guest rooms, a multi- Chanakya BNR Puri has combined – And then the sepia of the BNR turned property,” says Akhil Kochhar. The cuisine restaurant, a swimming history, heritage, romance, nostalgia, an extra shade of brown. young man, with a Master’s degree in pool, extensive gardens and an air cuisine, leisure and entertainment. Add The paint peeled. The gentry thinned. hotel investment and revenue conditioned conference to that the sun, the surf and the serene BNR became nothing more than management from New York banqueting facility for 300 people. natural environment. The magic and memory; the well-heeled stayed at the University is the project manager of glory of the past restored! newer names on the beach and Chanakya BNR (as it has been remembered that when they came a renamed). “We have kept the external couple of decades ago as children they façade untouched, refurbishing only stayed at a venerable abbreviation with the internals. One of the things that I arches but no swimming pool; with wanted to retain and enrich was the latticed windows but no television. romance of the Indian Railways. And BNR gradually became a relic this led me to an extensive research of enunciated in the past tense. the railways, its infrastructure, historians and books like Bridges, Until 2007. When the Indian Railways Buildings and Black Beauties of – owners of the property – invited bids Northern Railways by Vinoo Mathur.” from the public for the rejuvenation of its heritage and landmark showpiece. Akhil’s extensive railway research The Chanakya Group won the bid and convinced him of one fundamental entered into a public-private reality: that the illustrious history of partnership with Indian Railway Indian Railways could be better46 47
  • 27. Mellow sun. Water’s glitter. Oar swish on water. Fisherman’s hum. Carpet of wings. Just another late afternoon on the Chilika lake, the largest coastal water lagoon in India and perhaps the second largest in the world. aders, Waterfowls, gulls and Tern flock to The big news is that the conference of birds just W Chilika as do big squadrons of Spot-billed Pelicans, Asian Openbills, Greater and Lesser got bigger. “The water bird count increased by 50,000 in 2008,” says Dr. Ajit Kumar Pattnaik, Flamingoes. The hard-to-see Asian Dowitcher is Chief Conservator of Forests, Chief Executive, a regular here, and rarities include the majestic Chilika Development Authority (see interview). Goliath Heron, the quaint Spoon-billed “More birds, means more fish. More fish means Sandpiper and the Baer’s Pochard. richer bio-diversity.” Gulls from southern Russia and Mongolia. Terns Chilika is one of the 19 wetlands of international from Africa and North America. Asian Openbills importance, designated by India under Ramsar from Southeast Asia. Flamingoes (Greater and Convention and Asia’s second largest natural Lesser) from Northwest India. Goliath Heron brackish water lake. One, because of its sheer from Africa. Spoon-billed Sandpiper from North scale. Two, because of the migratory incidence of Eastern Russia. Baer’s Pochard from Southeast Arctic and Central Asian waterfowl. The result is Russia and Northeast China. The largest that Nalabana Island (15.53 square km) is now international Olympics for birds in the Orient. notified as a sanctuary, considering its unique features as a habitat for avifauna. Test (threatened list of Ramsar sites) in 1993 due to Chilika is now being showcased as an changes in its ecological character. environmental turnaround story the world over. “The Chilika Development Authority seized the A couple of decades ago, most observers situation,” says Dr. Ajit Kumar Pattnaik. “The dismissed the lake’s prospects on account of Central Water Power Research Station suggested accumulating silt at the lagoon’s sea mouth. The opening an artificial mouth. The implementation consequence: fewer migratory birds, lower fish was tough owing to several dissenters with population and an unprecedented reduction in alternative ideas. Eventually, the government the Irawaddy dolphin population. The verdict: permitted the opening of an artificial mouth on the lake would soon die. This fear was reflected 23rd September 2000, reducing the length of the in the lake’s inclusion in the Montreux Record outflow channel by 18 km.”48 49
  • 28. The gamble paid off. The environment impact assessment and lagoon ecosystem monitoring, carried out by 8Eight ways in which Chilika Lake was turned around 1. Watershed management: CDA 3. Management of plant resources: assessment was carried out by the CDA in collaboration with the State Fisheries evolved a catchment treatment plan Aquatic plants represent an important the National Institute of Oceanography Department. Central Inland Capture using the latest IRS, IC and ID satellite component of the wetland ecosystem, (Goa), indicated that lagoon water Fishery Research Institute (CIFRI), data as a part of its integrated providing food, shelter and a spawning quality had improved remarkably. The Barrackpore carried out the lagoon’s watershed management. Appropriate ground for a number of species. They result: fish landing rebounded in capacity study in order to determine the land use and soil moisture conservation were monitored by image processing 2001-02 and thereafter peaked at 14,000 maximum sustainable yield. tons, strengthening fishery resources were emphasised. methods to know their dynamics. The and boosting per capita fishing result: it was found that rare plants 2. Habitat evaluation of Chilika (Cassipourea ceylanica, Colubrina 6. Socio-economic activities: The incomes. lagoon with special reference to birds CDA conducted a socio-economic asiatica, Capparis roxburghii, Maerua In response to a formal request, a as bio-indicators: The CDA survey in the peripheral villages that oblongifolia and Heliotropium Ramsar Advisory Mission (RAM) commissioned the Bombay Natural suffered from drinking water and curassavicum, among others) needed visited Chilika to review CDA’s efforts health-related problems to identify the History Society: immediate conservation. to preserve the lake’s unique key socio-economic issues, relieving the biodiversity. They were satisfied and To assess the species-wise population pressure put by these communities on consequently, Chilika was removed of Waterfowl and Waders in different 4. Communication infrastructure: A number of thickly-populated fishing the water body. sectors of Chilika Lagoon and their villages around Chilika do not have relationship with habitat factors proper road network, making 7. Wetland Research Centre: The To study the population dynamics of Centre facilitated studies and research “I think a The legend of Kalijai migratory species using bird banding marketing fish and fish products difficult and resulting in distress sales. on limnology, hydrology, flora, fauna comprehensive techniques The CDA introduced a ferry service and the coastal influence on the lagoon, To document the endangered, to facilitate an ecological and regeneration is endemic and vulnerable species and between Satapada and Krushna Prasad island, benefiting over 70,000 people. mathematical modelling with a gradually their conservation needs decision-support system. 5. Fishery resource: To regulate unfolding,” To evaluate the impact of the restoration measures, especially fishing activities and to remove the 8. Visitor Centre: The Centre at Satapada showcases Chilika’s biodiversity opening of the new mouth unauthorised encroachments and through multimedia presentations, touch Across the vast brackish lagoon enclosure for prawn culture, a task To suggest habitat improvement screens, exhibits, diorama, aquarium, legends crisscross reality. But force was created under the from the threatened list of Ramsar sites More relevantly, Chilika is now a measures for Nalabana Island observatory and a discovery room for the sometimes, legends could be more administrative jurisdiction of the with effect from 11th November 2002, symbol of hope. For Orissa To enumerate the status of breeding children. More than 100,000 tourists visit engaging and more enduring than district collector of Puri and Khurda. leading to the Ramsar Wetlands demonstrating that eco-diversity birds and their conservation needs Satapada a year. reality. Think about a girl (Jai) The fish landing and fish stock Awards for 2002. cannot be the price for economic coming to marry in Parikud, her “I think a comprehensive regeneration resurgence. For conservationists The population of Irrawaddy dolphins in the Chilika lagoon has increased by eight boat capsizes in the waters and she is gradually unfolding,” says struggling to safeguard the world’s last (2009 population census, as reported by Chilika Development Authority). Now the dies with all her young aspirations Dr Pattnaik. “There is a substantial remaining wetlands. For ornithologists lake houses 146 Irrawaddy dolphins (111 adults, 18 sub-adults and 17 calves), the locked in her heart. Later she is increase in crab production, studying the rare migratory bird species highest lagoon population of such dolphins in the world. The census was carried out deified as goddess Kali, who saves reappearance of threatened species, populating the lagoon. For marine by three teams (69 members) equipped with binoculars, GPS set, VHF sets, fishermen, lost in the vast stretches expansion of sea grass meadows, biologists studying flagship species of rangefinders and data recording sheets. of water where life is constantly at increase in avian diversity, habitat the lagoon and the Irawaddy dolphin peril. Experts are sceptical: they expansion of the Irrawaddy dolphin (the highest population in the world). Vignettes of a backwater opine Kalijai is a poet’s muse, a (now the highest lagoonal population of For over 200,000 villagers sustained product of his imagination. But that such dolphins in the world), efficient economically by proceeds from the Like fish, legends abound in Chilika’s and flow, his army attacked the sea; the the Pleistocene era and that the entire does not prevent lakhs of devotees sediment flushing into the sea and a backwaters. According to one of them, latter surged back to drown his army. north-eastern region above Chilika lake. And for national and international from flocking to her shrine. Makar the pirate King Raktabahu came The result was the creation of the was under the sea. Much has moved decline in fresh water invasive species. tourists and nature lovers who can now Sankranti, is one occasion, when stealthily to ransack Puri by sea. Chilika lagoon. since; the coastline has moved Suddenly, Chilika is being showcased as soak in the lagoon’s ethereal charm by Kalijai’s shrine bustles with Anchored out of sight, the ship’s refuse eastward and even the sea-borne Sun a model for environmental staying in houseboats recently followers. Faith, as they say, has its Nevertheless, geological studies was washed into land, residents fled Temple of Konark is now over 3 km regeneration.” introduced by the government. indicate that the coastline extended own reason. and Raktabahu entered a deserted city. inward. along the western shores of Chilika in Furious at being let down by the ebb50 51
  • 29. On Kalahandi agrarian nor industrial; low literacy On the bottomline MAKING A Orissa’s Kalahandi district is largely meant that jobs could not be generated The success of our community relations populated by indigenous tribal and we needed to develop was that we commissioned our communities who till date, continue entrepreneurial opportunities reflecting aluminium refinery in a record 32 with their time-defying rich cultural the will to earn a living through work. months against a prevailing benchmark DIFFERENCE heritage. However, it remains an economically backward area and has high incidences of malaria, cholera and diarrhea deaths as well as prolonged On the catchment area We concentrated on a 10 km radius area (core) with a total population of of 60 months. Our education effort There are only a handful of schools in drought. Another major problem in the around 20,000. Bhubaneswar that can be compared to area is its dismal literacy rate (29% ours in standard. We first worked on the overall and 6% in Lanjigarh against the pre-primary level by opening 40 child national average of 68%). After much care centres that we set up with debate in the parliament, a special government help; we provided region (KBK) was formed by the nutritional benefits for children government, comprising the districts of (between 3 to 5 years), starting from 400 Kalahandi, Bolangir and Koraput to anganwadis and going up to 1,100. We facilitate and precipitate the all round also incentivised punctual teacher development of the area. Dr. Mukesh, COO, VAL, Lanjigarh attendance. We sponsored some schools We employed locals as coordinators to and in villages where none existed, we On the road linkage visit around 100 villages. We identified established some. We also supported Poor road conditions in this hilly area more than 200 individuals interested in some 35 students by providing make accessibility difficult. To reach buying vehicles from the proceeds of scholarships if they stood first. We Bhawanipatna (65 km from Lanjigarh) their land sale and renting them to our started coaching centres with schemes to it takes around 3.5 hours and to reach company in return for an attractive train the teachers. We arranged mid-day Rayagada (95 km.) it takes around 5 monthly income. We also provided civil meals for around 14,000 children in the hours. and local construction opportunities for Lanjigarh area through Naandi a fixed sum (as opposed to daily wages). Foundation. We created a school with On generating public support This was rewarded with speed and an investment of Rs 4 cr to train Initially, we collated information about ingenuity. Those who started by earning students in English, mathematics, the basic needs of people and created Rs 500-1,000 a month have now computers and creativity completely free our CSR philosophy around it. Our graduated to Rs 5,000–10,000 a month. of cost and today, we have 253 students primary objective: community The best part is that our interaction was (220 from the local community). We empowerment in an area that is neither direct, no intermediaries. don’t charge the students. Towards a better tomorrow Today, these women are self reliant and contribute to the livelihood of their Life seemed hopeless for Sabita Mirij, a poultry farmer in Banjari. Investing in a better future Basanti of Brundamal. Landless. Pioneering strawberries only had to focus on growing them on for the alumina project undertaken by families. Each SHG member earns Rs. Until a livelihood finance project called Couldn’t get work as agricultural Strawberry? That was Kataru Majhi’s my land,” he says. Vedanta Aluminium Limited (VAL) 1,500 monthly. Sulochana’s Maa Vedanta Integrated Jana Jeevika Yojana labourer. Husband generally drunk. No reaction when he first heard this word and was compensated with cash and Budhima Self Help Group was And so, in December 2008, Kataru (VIJJY) was initiated in her village. help feeding their three children. two years ago. A tribal from the accommodation in the Niyamgiri recognised as the Best SHG Action by Majhi became Orissa’s first strawberry VIJJY trained Sabita in advanced Rengopali village (Lanjigarh Vedanta Nagar rehabilitation colony the Development Task Force, a civil VIJJY helped Basanti become a member grower. While the cultivation of regular poultry farming and provided raw Panchayat), all he cultivated was built by Vedanta Aluminium. Instead society group in Orissa. She was of the Subhalaxmi Mahila Samabaya crops brought in about Rs 12,000- material linkages. Her defunct poultry brinjals, tomatoes and chillies. Barely of simply living off the compensation awarded by the Chief Minister, Navin Ltd for credit and savings support. 15,000 an acre annually, strawberry shed was renovated. Aroud a 100 chicks enough to provide two meals a day for for the rest of her life, Sulochana, with Patnaik. Sulochana’s success inspired Helped her set up shop with Rs 5,000.; cultivation raked in six times as much. were provided every month. his six-member family. the support of Vedanta, started the Maa the creation of another eight SHGs. Kataru’s immediate response: he Gradually, her daily sales doubled to Rs. Budhima Self Help Group with 10 Today, she earns Rs 3,500 a month. “Vedanta approached me with a doubled the acreage under strawberry. 800-1,000. Today, Basanti can provide members. Vedanta trained them in No longer handicapped More importantly, she has emerged as a proposal to cultivate strawberries. The for her children and has earned the Empowering others phenyl production and contributed the figure of hope. Handicapped husband. Three young respect of the village. company provided me with training, raw material for the same. Sulochana Majhi (62) offered her land children. runners, bio-fertilisers and a market. I52 53
  • 30. o instead of asking which cities will grow in the future, the more pertinent point could be: in S BHUBANESWAR MEANS which cities is business likely to get easier. In a recent World Bank survey that sought to identify the most business-friendly destinations, the top five contained two relatively unexpected names. Ludhiana headed the list; the city that came BUSINESS! third out of 17 surprised most people. Bhubaneswar. The survey indicates that it is easier, less-stressful and more functional to do business in the capital of Orissa. Bhubaneswar has performed better than even India’s capital (which figures at six) or India’s financial capital Mumbai (which figures at ten). Among regional peers, Ranchi finished at nine, Patna at 14 and Kolkata at a lowly 17. Not for no reason are an increasing number of business people wanting to enter eastern India, finding it relatively easier to do business in Bhubaneswar. This survey was conducted across factors as diverse as the ease in starting a business, dealing with Two simple truisms: Cities grow where business is easy; functional construction permits, registering property, paying taxes, trading across borders, enforcing cities enhance competitive edge contracts and closing a business. Some of the initiatives that contributed to Bhubaneswar’s high rating: The Bhubaneswar Development Authority adopted a Geo-Information System to provide information on each revenue plot along with master-plan provisions such as land-use zones, roads, drains and open spaces, which made it easier to start a business. Besides, the implementation of computerised land records has made it easier for entrepreneurs to detect land encumbrances. Doing business in India: Where is it easier? 1 Ludhiana, Punjab (easiest) 10 Mumbai, Maharashtra 2 Hyderabad, Andhra Pradesh 11 Indore, Madhya Pradesh 3 Bhubaneshwar, Orissa 12 Noida, Uttar Pradesh 4 Gurgaon, Haryana 13 Bengaluru, Karnataka 5 Ahmedabad, Gujrat 14 Patna, Bihar 6 New Delhi, Delhi 15 Chennai, Tamil Nadu 7 Jaipur, Rajasthan 16 Kochi, Kerala 8 Guwahati, Assam 17 Kolkata, West Bengal 9 Ranchi, Jharkhand Note: The ease of doing business is calculated as the ranking of the simple average of city percentile ranking on each of the 7 topics covered. The ranking on each topic is the simple average of the percentile on its component indicators. Source: Doing Business Database PIONEERING ORISSA’S INDUSTRIAL GROWTH Upcoming projects Corporate & IT Tower, Bhubaneswar Handicraft & Handloom Cluster IT Towers at Rourkela and Berhampur TSDF Urban Haat at Puri Industrial Estate for Auto and Auto Petrochemical and Chemical Investment component Region (PCPIR) at Paradeep Bio-IT Park International Convention Centre, Aluminium Park at Angul Bhubaneswar New Industrial Estates54 55
  • 31. “Orissa accounts for 15% of total investment “The steel plant and power project, along with in hand in the country. It tops in terms of investment planned by TCS and Taj Hotels is industrial investment (USD 133 bn) and a concerted effort by the Tata Group to project implementation, ahead of Maharashtra increase its presence in Orissa. These and Gujarat.” investments, combined with able and efficient Centre for Monitoring Indian Economy (CMIE) administration in the state, would provide the right impetus to the speedier industrial From its unspoilt pristine beaches to development of the state and bring prosperity adventurous jungle retreats, not to mention to the people.” the colourful life of indigenous tribes, Orissa naturally offers its riches to the curious Ratan Tata, Chairman, Tata Sons traveller. No wonder that, despite the global recession, tourist footfall in Orissa has increased. “Orissa provides assured long-term reserves of high quality iron ore, surplus and cheap Mr. T. Ao, Director Tourism & Additional Secy., Govt. Of Orissa electricity and easy access to major steel consuming markets and raw material sources.” B Muthuraman, former Managing Director, Tata Steel ORISSA OPINIONS "Relative to building the 10th new retail mall “The state recorded almost twice the national in a suburb of Mumbai ... Id much rather growth rate which was 21% last fiscal. Kerala build the first distribution park in the steel and Gujarat are the only two other states in industry of Orissa, where youve got great the Rs.1,000 crore- plus software export demand." category, which have shown a higher growth Alastair King, CEO of UK-based India investor Eredene Capital than Orissa in the last fiscal.” (Reuters) PK Mohapatra, IT Secretary “Orissa is the fastest progressing state in “Orissa’s economy is poised to grow at 7.1% macro economic performance in India”. over the next 10-12 years, the highest in India Today in its State of the States Survey 2007 eastern India.” McKinsey “Our project in Orissa will play a pioneering and catalytic role by attracting other auto OEMs and auto components manufacturing business houses to set up units in Orissa and thus replicate the story of agglomeration effect in Orissa.” RK Behera, Chairman, RSB Group56