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Why videos go viral

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  • 1. Why videos go viral 12.04.12
  • 2. http://www.artandcopyfilm.com/
  • 3. How many of you have shared/spoken about this since last Thursday?
  • 4. Why? Unique/ Interesting frame of reference Part of a cliqueMakes you look good ;)
  • 5. Isn’t this why we share ideas as well?
  • 6. MAD
  • 7. KOLAVERI DI
  • 8. HAR FRIEND…
  • 9. Are videos any different?
  • 10. Kevin Alloca , Trend Manager, YouTube
  • 11. “In a world where over two days ofvideo get uploaded every minute, only that which is truly unique and unexpected can stand out in the way that [viral videos] have.”
  • 12. 1. Tastemakers
  • 13. 2. Communities of participation
  • 14. 3. Unexpectedness
  • 15. Is it possible therefore, to engineer a viral video?
  • 16. 1. Can the brand proposition be presented in an unexpected way?
  • 17. 2. Is the presentation unique, fresh & exciting?
  • 18. 3. Will it appeal to the Tastemakers?
  • 19. 4. Am I encouraging/ incentivizing participation?
  • 20. 5. Can it inspire copies?
  • 21. Thank you

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