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Why videos go viral   12.04.12
http://www.artandcopyfilm.com/
How many of you have shared/spoken about       this since last Thursday?
Why? Unique/ Interesting  frame of reference    Part of a cliqueMakes you look good ;)
Isn’t this why we share ideas as well?
MAD
KOLAVERI DI
HAR FRIEND…
Are videos any different?
Kevin Alloca , Trend Manager, YouTube
“In a world where over two days ofvideo get uploaded every minute, only    that which is truly unique and unexpected can s...
1. Tastemakers
2. Communities of participation
3. Unexpectedness
Is it possible therefore, to engineer a viral video?
1. Can the brand proposition be presented in an unexpected way?
2. Is the presentation unique, fresh & exciting?
3. Will it appeal to the Tastemakers?
4. Am I encouraging/ incentivizing participation?
5. Can it inspire copies?
Thank you
Why videos go viral
Why videos go viral
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Why videos go viral

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Transcript of "Why videos go viral"

  1. 1. Why videos go viral 12.04.12
  2. 2. http://www.artandcopyfilm.com/
  3. 3. How many of you have shared/spoken about this since last Thursday?
  4. 4. Why? Unique/ Interesting frame of reference Part of a cliqueMakes you look good ;)
  5. 5. Isn’t this why we share ideas as well?
  6. 6. MAD
  7. 7. KOLAVERI DI
  8. 8. HAR FRIEND…
  9. 9. Are videos any different?
  10. 10. Kevin Alloca , Trend Manager, YouTube
  11. 11. “In a world where over two days ofvideo get uploaded every minute, only that which is truly unique and unexpected can stand out in the way that [viral videos] have.”
  12. 12. 1. Tastemakers
  13. 13. 2. Communities of participation
  14. 14. 3. Unexpectedness
  15. 15. Is it possible therefore, to engineer a viral video?
  16. 16. 1. Can the brand proposition be presented in an unexpected way?
  17. 17. 2. Is the presentation unique, fresh & exciting?
  18. 18. 3. Will it appeal to the Tastemakers?
  19. 19. 4. Am I encouraging/ incentivizing participation?
  20. 20. 5. Can it inspire copies?
  21. 21. Thank you
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