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Co-opetition Thesis Presentation
Co-opetition Thesis Presentation
Co-opetition Thesis Presentation
Co-opetition Thesis Presentation
Co-opetition Thesis Presentation
Co-opetition Thesis Presentation
Co-opetition Thesis Presentation
Co-opetition Thesis Presentation
Co-opetition Thesis Presentation
Co-opetition Thesis Presentation
Co-opetition Thesis Presentation
Co-opetition Thesis Presentation
Co-opetition Thesis Presentation
Co-opetition Thesis Presentation
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Co-opetition Thesis Presentation

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  • 1. Communication Arts
  • 2. Occasional Sale Stores “ store that is open A occasionally!” O rigins: Second Hand Rose Rosalie G arner 1 993 Buffalo, Minnesota
  • 3. Entrepreneurial & Marketing Interface “Amateurs look for inspiration; the rest of us just get up and go to work.” Chuck Close
  • 4. Today’s Entrepreneur: “An innovator or developer who recognizes and seizes opportunities, converts those opportunities into workable/marketable ideas, adds value through time, effort, money or skills, assumes the risks of the competitive marketplace to implement these ideas and realizes the rewards from these efforts.” D. Kuratko
  • 5. Entrepreneurial Marketing “ characterized …is by a responsiveness to the marketplace and a seemingly intuitive ability to anticipate changes in customer demands.” E. C ollinson and E. Shaw
  • 6. Repurposing & Refurbishing Web Resources • junkmarketstyle.com • cottageelements.blogsp ot.com • robojunker.com • junkcreation.com
  • 7. The Creative Process Ian Fillis University of Stirling Impressionists Expressionists Cubists Surrealists
  • 8. Co-opetition Theory • Synergy • Leverage SMEs, co-opetition and knowledge sharing: the role of information systems M. Levy
  • 9. Coordination Repositioning Synergy - weak Synergy - strong Leverage - weak Leverage - strong Synergy - weak Synergy - strong Leverage - weak Leverage - weak Efficiency Collaboration
  • 10. The “Co-opetition” Knot 1. Coordination 2. Repositioning Synergy/weak (- Synergy/strong (+ sharing) sharing) Leverage/weak (- Leverage - strong (+ power) power) 3. Untangle s - no elf 4. Guide and help 1 . Untangle s - no elf talking! 2. Guide others to untangle others ! talking! untangle self! Synergy - weak (- Synergy - strong (+ sharing) sharing) Leverage - weak (- Leverage - weak (-
  • 11. myshopkeys.com
  • 12. Lori L. Swanson vedalia75@gmail.com

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