Why The Crowd?

WHY THE CROWD?

THE APP GOLD RUSH• December 2009 150,000 apps on the App Store.• Inless than 3 years there are over 500000 apps for iPad, iPhone and iPod touch.• Discoverability and User retention remain a challenge for new apps or games.

BENEFITS OF CROWD FUNDING• Market validation of an idea or product.• Smart Inventory through pre-orders.• Pre-release marketing for a game, ﬁlm or app.• Crowd involvement and emotional investment.• Sometimes it only takes $10000- $20000.• Crowdfunding is a fairly painless and quick way to generate funds with perks. • Developers retain full ownership of IP.

MOST POPULARCROWD FUNDING SITES FOR APPS & GAMES KICKSTARTER - REWARDS APPBACKR - PROFITS

KICKSTARTER• DoubleFine Adventures raised over 3.3 million for its artistic game as of March 12, 2012 from 87 000 backers.• PebbleE-Paper Watch raised over 8.5 million for its Android, iPhone compatible notiﬁcation watch from 47000 backers with minimum backing as low as $1.00.• Restricted to U.S. residents with an American Bank Account.• Backersare offered in exchange for backing a project Rewards such as names listed in credits, t-shirts, posters, artwork.• Solvescostly inventory management for new products through pre- orders.

APPBACKR.COM• Backrs are offered a ﬁnancial return on their backing that ranges between 27% for an existing app to 54% for a concept app.• Backrs purchase wholesale copies of an app at a discount.• Developerswith an existing iOS developer or Android Developer account in good standing can post an app project for funding.• Backrs can help promote a game or app theyve backed to help promote sales.• Backrs are paid back via app sales.

PUBLICITYIts all about KLOUT!

POWER CURRENCIES ON-LINE• Publicity: How to gain significance amidst the noise of information overload?• Ability to crowd fund successfully depends on prior projects, attractive campaign, overall network reach and influence.• KLOUT: Increasing trend of on-line follower influence of taste makers on Facebook and Twitter.

USER RESERVATIONS TO CROWD FUNDING• It will look like we dont have money! • What if we fail?• Appbackr contractual terms are somewhat complex. Are we exposing ourselves to more risk from anonymous backrs in exchange for $3.00?• Risk of plagiarism or compromise of Intellectual Property of an early concept.• How much are we giving up? What are we getting?• VectorBloom case study on Appbackr.com

www.BigTopBallet.com FB.com/bigtopballet YouTube.com/bigtopballet Available for Mac, iOS, Android, and Chrome. Coming to Facebook Games!

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Why The Crowd?

by Elizabeth Boylan on Jun 05, 2012

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