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Set-up of a GNSS user forum for       agricultural users  Progress update and invitation to participate      Tamme van der...
4-­‐DEC-­‐2012	     Space	  Solu2ons	     2	  
“It	  is	  es2mated	  that	  6-­‐7%	  of	  GDP	  in	  developed	  countries,	  i.E.	  €800	  billion	  in	  the	  European...
Precision	                             Increase	            Agriculture	                          produc2vity	           I...
Take away message•  Keep the user in mind! (Toys  Tools)•  GNSS is entry technology for precision farming and   key enabl...
Next user group: PRAGMATISTS                                                    PRAGMATISTS	  4-­‐DEC-­‐2012	            S...
Users perspective                                             DELIGHT	                                                    ...
Basic requirementsTo move from ‘early adopters’ to ‘pragmatists’:•  Helpful to/Improve (farm) operations;•  Positive busin...
Precision Agriculture ‘monitor’                                            Remote Sensing                         VRA     ...
1. GNSS in AGRICULTURE4-­‐DEC-­‐2012	             Space	  Solu2ons	     10	  
Application areas GNSS use   MAKING	  MONEY	  and	                                                                 PROVE,	...
GNSS based applications                      Posi-on	                                   Posi-on,	  Time	                  ...
Focus on EGNOS                  RTK	            Commercial	                           EGNOS	                  Unaugmented	...
4-­‐DEC-­‐2012	     Space	  Solu2ons	     14	  
4-­‐DEC-­‐2012	     Space	  Solu2ons	     15	  
Livestock	  Transport	  EC	  1/2005	  4-­‐DEC-­‐2012	     Space	  Solu2ons	     16	  
EC	  1122/2009	  4-­‐DEC-­‐2012	      Space	  Solu2ons	     17	  
Animal behaviour monitoring4-­‐DEC-­‐2012	           Space	  Solu2ons	     18	  
4-­‐DEC-­‐2012	     Space	  Solu2ons	     19	  
WDVI	  	  15-­‐08-­‐2011	  Satellite	                                                           WDVI	  	  19-­‐08-­‐2011	 ...
4-­‐DEC-­‐2012	     Space	  Solu2ons	     21	  
4-­‐DEC-­‐2012	     Space	  Solu2ons	     22	  
Foto’s:	  Peter	  Paree	  (ZLTO)	  4-­‐DEC-­‐2012	     Space	  Solu2ons	                                               23	  
Foto’s:	  Peter	  Paree	  (ZLTO)	  4-­‐DEC-­‐2012	                          Space	  Solu2ons	     24	  
What	  is	  the	  exact	  shape?	                            • How	  can	  it	  be	  worked?	                            •...
What (?) is a field?4-­‐DEC-­‐2012	            Space	  Solu2ons	     26	  
Separating agricultural              and agro-environmental areas4-­‐DEC-­‐2012	           Space	  Solu2ons	     27	  
Increased use of on-farm GNSS•  Machine guidance•  Variable rate applications•  Information integration   (machine – offic...
cm range: planting/sowing/tramlining4-­‐DEC-­‐2012	        29	           Space	  Solu2ons	  
m range: spraying / (re)fertilizing4-­‐DEC-­‐2012	                     30	             Space	  Solu2ons	  
Farmers	  want	  accurate	  boundaries	  •  To	  plan	  their	  work;	  •  To	  calculate	  amounts	  of	     inputs	  nee...
2. Innovation system•  We need to understand innovations uptake•  System approach•  Rapid assessment across Europe:       ...
AVERAGE	  ECONOMIC	  FARM	  SIZE	  	                                   EU27:	  11.3	  ESU	                                ...
4-­‐DEC-­‐2012	     Space	  Solu2ons	     34	  
4-­‐DEC-­‐2012	     Space	  Solu2ons	     35	  
Why a GNSS user forum?•  Demand driven evolution of European GNSS:          –      Feedback on GNSS use;          –      I...
UNIFARM GOAL•  Setup and operate a User forum to present and   defend the needs of agricultural users in the   development...
Innovation System4-­‐DEC-­‐2012	           Space	  Solu2ons	     38	  
PRECISION FARMING4-­‐DEC-­‐2012	     Space	  Solu2ons	     39	  
What is precision agriculture?It is a technology•       Machine guidance - implement guidance;•       Sensors;•       Time...
Legitimise / Search Guidance•  “Double production with half the inputs”•  Clean, green, lean production•   Comply with re...
Ag Main Stakeholders•       Farmers and Contractors                           COPA-COGECA/CEETAR•       CAP control office...
“Space” Stakeholders•  GNSS Receiver and Device manufacturers•  GNSS signal providers (incl. EGNOS)•  EU Space policy     ...
User Forum set-up•  Bringing together stakeholders•  Discuss needs and requirements          –  Towards GNSS          –  T...
Wrapping up•  GNSS is entry technology for precision farming and   key enabler for business improvement;•  Farmers need cl...
Other UNIFARM activities•  Farmer questionnaire on GNSS use•  Design Facility          –  User needs translated into techn...
UNIFARM MEETINGS•  1st USER FORUM MEETING          –  Planned spring 2013;•  GNSS WORKSHOP 2013          –  TBD;•  EFITA C...
Thank	  you	  for	  your	  a[en-on.	                       UNIFARM	  is	  carried	  out	  in	  the	  context	  of	  the	  ...
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Transcript of "Unifarm presentation @ space solutions 20121204.pptx"

  1. 1. Set-up of a GNSS user forum for agricultural users Progress update and invitation to participate Tamme van der Wal – AeroVision BV
  2. 2. 4-­‐DEC-­‐2012   Space  Solu2ons   2  
  3. 3. “It  is  es2mated  that  6-­‐7%  of  GDP  in  developed  countries,  i.E.  €800  billion  in  the  European  Union,  is  dependent  on  satellite  naviga2on”.  US  report  (Space  Policy  Ins2tute)  impact  of  GNSS:   -­‐ Delivery  Services      (100%  impact  for  fleet  mgt  /  T&T)   -­‐ U2li2es      (60%  satnav  2me  synchonisa2on)   -­‐ Communica2ons    (40%  smart  phones)   -­‐ Banking  &  Financial  (35%  for  2me  stamping)   -­‐ Agriculture    (10%  impact  due  precision  ag.)  These  sectors  contribute  10%  to  GDP  in  EU  and  in  US.   4-­‐DEC-­‐2012   Space  Solu2ons   3  
  4. 4. Precision   Increase   Agriculture   produc2vity   Improve  control   Reduce  CAP   over  the  use  of   enforcement   EU  subsidies   costs  4-­‐DEC-­‐2012   Space  Solu2ons   4  
  5. 5. Take away message•  Keep the user in mind! (Toys  Tools)•  GNSS is entry technology for precision farming and key enabler for business improvement;•  Farmers need clear business cases  legitimise investments; –  Economical and environmental !•  Sector benefits from long term vision (aligning Government and Business).4-­‐DEC-­‐2012   Space  Solu2ons   5  
  6. 6. Next user group: PRAGMATISTS PRAGMATISTS  4-­‐DEC-­‐2012   Space  Solu2ons   6  
  7. 7. Users perspective DELIGHT   Excitement   Performance   Non-­‐   Complete   fullfillment   fullfillment   Basic   DISGUST  4-­‐DEC-­‐2012   Space  Solu2ons   7  
  8. 8. Basic requirementsTo move from ‘early adopters’ to ‘pragmatists’:•  Helpful to/Improve (farm) operations;•  Positive business case;•  Deliver what you promised;•  Contribute to a long term vision.Required:•  Legitimisation (e.g. business case / compliance)•  Capital•  Knowledge•  (Inspiration / Vision)4-­‐DEC-­‐2012   Space  Solu2ons   8  
  9. 9. Precision Agriculture ‘monitor’ Remote Sensing VRA Yield prediction (N, H2O, product) Area Measurement Data exchange Soil sampling IT integration Machine guidance Soil mapping Yield monitor GIS-integration Spraying DSS (meteo) Biomass Section control Vehicle- monitoring Tracking Management software robotsDifferent  PrecAg  applica2ons  placed  on  Gartners  Hype  Cycle  curve.    Variable  Rate  Applica2on  (VRA)  is  promising  but  must  prove  itself.  Too  many  uncertain2es  s2ll.   4-­‐DEC-­‐2012   Space  Solu2ons   9  
  10. 10. 1. GNSS in AGRICULTURE4-­‐DEC-­‐2012   Space  Solu2ons   10  
  11. 11. Application areas GNSS use MAKING  MONEY  and   PROVE,  COMPLY   SAVING  MONEY   “doing  things  right”   “doing  the  right  thing”   Production License to Efficiency Operate GNSS USE in AGRICULTURE Logistics Wholefarm MEASURE,  COOPERATE,     information UNDERSTAND,  CHAIN  PERFORMANCE   IMPROVE   4-­‐DEC-­‐2012   Space  Solu2ons   11  
  12. 12. GNSS based applications Posi-on   Posi-on,  Time   Posi-on,  Time   and  Naviga-on  Produc2on   Mapping;  Variable  Rate   Harvest  monitoring;   Machine  Guidance;  Efficiency   Applica2on;  Field  work   animal  tracking;     Robo2cs;  UASs   op2misa2on;  sampling;    Farm   Mapping;  Crop  Rota2on;   Farm  machine  Management   Daily  Planning;  contrac2ng.     movement;  Registra2on   of  field  work;  animal   tracking;  virtual  fencing;  Logis2cs   Unique  parcel  ID;   Track&Trace  (produce,   Harvest  pick-­‐up;   livestock,  manure,  etc.)   Transport.    License  to   Mapping;  CAP  declara2on;   Livestock  Welfare  in  Operate   Area  Measurement;   Transport;  Spraying   Control;  Eco  Focus   logbook;    4-­‐DEC-­‐2012   Space  Solu2ons   12  
  13. 13. Focus on EGNOS RTK   Commercial   EGNOS   Unaugmented   Global  augmenta-on   GNSS   10-­‐2  m.   10-­‐1  m.   100  m.   101  m.   Tracking  &   machine   Spraying,  spreading   Tracing.   Plan2ng,   Guidance.   Harves2ng  bulk  crops;   Weeding,   Area  measurement;   Revisi2ng,   Field  mapping;   harves2ng   Geofencing.  Rob  Lorimer  quote.   4-­‐DEC-­‐2012   13   Space  Solu2ons  
  14. 14. 4-­‐DEC-­‐2012   Space  Solu2ons   14  
  15. 15. 4-­‐DEC-­‐2012   Space  Solu2ons   15  
  16. 16. Livestock  Transport  EC  1/2005  4-­‐DEC-­‐2012   Space  Solu2ons   16  
  17. 17. EC  1122/2009  4-­‐DEC-­‐2012   Space  Solu2ons   17  
  18. 18. Animal behaviour monitoring4-­‐DEC-­‐2012   Space  Solu2ons   18  
  19. 19. 4-­‐DEC-­‐2012   Space  Solu2ons   19  
  20. 20. WDVI    15-­‐08-­‐2011  Satellite   WDVI    19-­‐08-­‐2011   UAV  4-­‐DEC-­‐2012   Space  Solu2ons   20  
  21. 21. 4-­‐DEC-­‐2012   Space  Solu2ons   21  
  22. 22. 4-­‐DEC-­‐2012   Space  Solu2ons   22  
  23. 23. Foto’s:  Peter  Paree  (ZLTO)  4-­‐DEC-­‐2012   Space  Solu2ons   23  
  24. 24. Foto’s:  Peter  Paree  (ZLTO)  4-­‐DEC-­‐2012   Space  Solu2ons   24  
  25. 25. What  is  the  exact  shape?   • How  can  it  be  worked?   • Where  is  the  entrance?   • Is  it  safe?  4-­‐DEC-­‐2012   25   Space  Solu2ons  
  26. 26. What (?) is a field?4-­‐DEC-­‐2012   Space  Solu2ons   26  
  27. 27. Separating agricultural and agro-environmental areas4-­‐DEC-­‐2012   Space  Solu2ons   27  
  28. 28. Increased use of on-farm GNSS•  Machine guidance•  Variable rate applications•  Information integration (machine – office)•  Growing amount of farmers have access to very accurate GNSS in their operations.4-­‐DEC-­‐2012   28   Space  Solu2ons  
  29. 29. cm range: planting/sowing/tramlining4-­‐DEC-­‐2012   29   Space  Solu2ons  
  30. 30. m range: spraying / (re)fertilizing4-­‐DEC-­‐2012   30   Space  Solu2ons  
  31. 31. Farmers  want  accurate  boundaries  •  To  plan  their  work;  •  To  calculate  amounts  of   inputs  needed;  •  To  guide  their  machines;  •  To  instruct  contractors;  •  To  order  Remote  Sensing   image  products;  •  To  prove  compliance  to   regula2ons;  •  To  apply  for  subsidies.  4-­‐DEC-­‐2012   31   Space  Solu2ons  
  32. 32. 2. Innovation system•  We need to understand innovations uptake•  System approach•  Rapid assessment across Europe: –  You need a benefits base; –  You need an investment base; –  You need a knowledge base; –  Farm size, Farm income, farmer age.4-­‐DEC-­‐2012   Space  Solu2ons   32  
  33. 33. AVERAGE  ECONOMIC  FARM  SIZE     EU27:  11.3  ESU   FARMER  AGE:   EU15:  23.8  ESU   EU12:      2.4  ESU   Country:    <35    >65   Germany:    7.7  %        7.5  %   61%    <2ESU   France:    7.9  %    15.4  %   2%        >100ESU   Czech  Rep:  9.8  %    18.5  %   Netherlands:  3.9  %    18.2  %   UK:    2.6  %    32.6  %   1  ESU  =  €  1200     Italy:    2.9  %    44.5  %   farm  gross  margin   Portugal:    1.9  %    48.3  %  AVERAGE  PHYSICAL  FARM  SIZE     Romania:    4.3  %    45.0  %   EU27:  12.6  ha   EU27:    6.1  %    34.1  %   EU15:  22  ha   EU12:      6  ha   EU15:    5.0  %    33.8  %   70%  <5ha   5%      >50ha   Source:  Eurostat   4-­‐DEC-­‐2012   Space  Solu2ons   33  
  34. 34. 4-­‐DEC-­‐2012   Space  Solu2ons   34  
  35. 35. 4-­‐DEC-­‐2012   Space  Solu2ons   35  
  36. 36. Why a GNSS user forum?•  Demand driven evolution of European GNSS: –  Feedback on GNSS use; –  Inventorise new needs and requirements; –  Propose new mission and service concepts; –  Priorities in policy.•  Present and defend the needs of their communities –  in the development of applications of the European GNSS; –  and of the evolution of the systems,•  Promotion of commercial use.4-­‐DEC-­‐2012   Space  Solu2ons   36  
  37. 37. UNIFARM GOAL•  Setup and operate a User forum to present and defend the needs of agricultural users in the development of GNSS applications and services;•  Bridging the gap between early adopters and majority;4-­‐DEC-­‐2012   Space  Solu2ons   37  
  38. 38. Innovation System4-­‐DEC-­‐2012   Space  Solu2ons   38  
  39. 39. PRECISION FARMING4-­‐DEC-­‐2012   Space  Solu2ons   39  
  40. 40. What is precision agriculture?It is a technology•  Machine guidance - implement guidance;•  Sensors;•  Time- and location specific activities / VRA;•  Integration of data, systems, knowledge.It is a management style•  Total Quality Management: Plan-Do-Check-Act;•  Make smarter decisions;•  Systems thinking.It is a transition instrument•  Stimulate co-innovation involving (all) stakeholders;•  Strengthen competitiveness + export opportunity for solution providers;•  “Greening” agriculture!4-­‐DEC-­‐2012   Space  Solu2ons   40  
  41. 41. Legitimise / Search Guidance•  “Double production with half the inputs”•  Clean, green, lean production•   Comply with regulations•  CAP2013+ •  Greening•  Opportunity to award precision agriculture as a greening measure.4-­‐DEC-­‐2012   Space  Solu2ons   41  
  42. 42. Ag Main Stakeholders•  Farmers and Contractors COPA-COGECA/CEETAR•  CAP control officers GNSS workshop•  Ag Policy makers DG-AGRI / nat.•  Machine Manufacturers AET-MANUFUTURE AEF (standards)•  Supply & Processing companies local•  Farm Management Software local•  Farm support (advice, survey) local•  Research ICT-AGRI / FP7 / national4-­‐DEC-­‐2012   Space  Solu2ons   42  
  43. 43. “Space” Stakeholders•  GNSS Receiver and Device manufacturers•  GNSS signal providers (incl. EGNOS)•  EU Space policy –  Transport-GNSS –  Environment-GMES –  ESA•  Research FP7-GSA•  Relevant ICT developments: –  Future Internet –  Open Data –  Mobile system4-­‐DEC-­‐2012   Space  Solu2ons   43  
  44. 44. User Forum set-up•  Bringing together stakeholders•  Discuss needs and requirements –  Towards GNSS –  Towards eachother•  Prepare action plans4-­‐DEC-­‐2012   Space  Solu2ons   44  
  45. 45. Wrapping up•  GNSS is entry technology for precision farming and key enabler for business improvement;•  Farmers need clear business cases  legitimise investments; –  Economical and environmental !•  GNSS use contribute to CAP control and Farm production  synergetic use / leverage.•  Sector benefits from long term vision (aligning Government and Business).4-­‐DEC-­‐2012   Space  Solu2ons   45  
  46. 46. Other UNIFARM activities•  Farmer questionnaire on GNSS use•  Design Facility –  User needs translated into technical requirements –  Benchmark for application development•  GNSS Research Agenda –  European / National research•  Policy White Paper –  Ag Policy•  Awareness and Promotion4-­‐DEC-­‐2012   Space  Solu2ons   46  
  47. 47. UNIFARM MEETINGS•  1st USER FORUM MEETING –  Planned spring 2013;•  GNSS WORKSHOP 2013 –  TBD;•  EFITA CONFERENCE (Torino) JUNE 2013•  AGRITECHNICA (Hanover) NOVEMBER 2013•  FINAL EVENT JANUARY 20144-­‐DEC-­‐2012   Space  Solu2ons   47  
  48. 48. Thank  you  for  your  a[en-on.   UNIFARM  is  carried  out  in  the  context  of  the  Galileo  FP7  R&D  programme   supervised  by  the  GSA.  (nr.  287026).  For  more  informa2on  please  check   hsp://www.project-­‐unifarm.eu    4-­‐DEC-­‐2012   Space  Solu2ons   48  
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