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SEO, Analytics and Security with sh404SEF (JoomlaDay South Africa, 2011, Cape Town)
SEO, Analytics and Security with sh404SEF (JoomlaDay South Africa, 2011, Cape Town)
SEO, Analytics and Security with sh404SEF (JoomlaDay South Africa, 2011, Cape Town)
SEO, Analytics and Security with sh404SEF (JoomlaDay South Africa, 2011, Cape Town)
SEO, Analytics and Security with sh404SEF (JoomlaDay South Africa, 2011, Cape Town)
SEO, Analytics and Security with sh404SEF (JoomlaDay South Africa, 2011, Cape Town)
SEO, Analytics and Security with sh404SEF (JoomlaDay South Africa, 2011, Cape Town)
SEO, Analytics and Security with sh404SEF (JoomlaDay South Africa, 2011, Cape Town)
SEO, Analytics and Security with sh404SEF (JoomlaDay South Africa, 2011, Cape Town)
SEO, Analytics and Security with sh404SEF (JoomlaDay South Africa, 2011, Cape Town)
SEO, Analytics and Security with sh404SEF (JoomlaDay South Africa, 2011, Cape Town)
SEO, Analytics and Security with sh404SEF (JoomlaDay South Africa, 2011, Cape Town)
SEO, Analytics and Security with sh404SEF (JoomlaDay South Africa, 2011, Cape Town)
SEO, Analytics and Security with sh404SEF (JoomlaDay South Africa, 2011, Cape Town)
SEO, Analytics and Security with sh404SEF (JoomlaDay South Africa, 2011, Cape Town)
SEO, Analytics and Security with sh404SEF (JoomlaDay South Africa, 2011, Cape Town)
SEO, Analytics and Security with sh404SEF (JoomlaDay South Africa, 2011, Cape Town)
SEO, Analytics and Security with sh404SEF (JoomlaDay South Africa, 2011, Cape Town)
SEO, Analytics and Security with sh404SEF (JoomlaDay South Africa, 2011, Cape Town)
SEO, Analytics and Security with sh404SEF (JoomlaDay South Africa, 2011, Cape Town)
SEO, Analytics and Security with sh404SEF (JoomlaDay South Africa, 2011, Cape Town)
SEO, Analytics and Security with sh404SEF (JoomlaDay South Africa, 2011, Cape Town)
SEO, Analytics and Security with sh404SEF (JoomlaDay South Africa, 2011, Cape Town)
SEO, Analytics and Security with sh404SEF (JoomlaDay South Africa, 2011, Cape Town)
SEO, Analytics and Security with sh404SEF (JoomlaDay South Africa, 2011, Cape Town)
SEO, Analytics and Security with sh404SEF (JoomlaDay South Africa, 2011, Cape Town)
SEO, Analytics and Security with sh404SEF (JoomlaDay South Africa, 2011, Cape Town)
SEO, Analytics and Security with sh404SEF (JoomlaDay South Africa, 2011, Cape Town)
SEO, Analytics and Security with sh404SEF (JoomlaDay South Africa, 2011, Cape Town)
SEO, Analytics and Security with sh404SEF (JoomlaDay South Africa, 2011, Cape Town)
SEO, Analytics and Security with sh404SEF (JoomlaDay South Africa, 2011, Cape Town)
SEO, Analytics and Security with sh404SEF (JoomlaDay South Africa, 2011, Cape Town)
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SEO, Analytics and Security with sh404SEF (JoomlaDay South Africa, 2011, Cape Town)

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  • 1. sh404sef, seo and analytics JoomlaDay South Africa 20.08.2010
  • 2. What's the plan ? <ul><li>a - What are we talking about ?
  • 3. b - A quick timeline
  • 4. c - Why would you use it ?
  • 5. d - Basic features
  • 6. e - Recent additions </li></ul>
  • 7. Questions 1 - Using or have used sh404SEF ? 2 - Familiar with URL rewriting and SEO ? 3 - Collect site analytics data?
  • 8. a - What are we talking about ? <ul><li>a Joomla 1.5/1.6/1.7 extension </li></ul><ul><ul><li>adds SEO features
  • 9. fix SEO issues
  • 10. improves security </li></ul></ul>
  • 11. a - What are we talking about ? <ul><li>Contact info </li><ul><li>Home : anything-digital.com/3w
  • 12. Support : anything-digital.com/34p
  • 13. F.A.Q. : anything-digital.com/3u
  • 14. Manual : anything-digital.com/3h </li></ul></ul>
  • 15. b - A quick timeline late 2005 <ul><ul><li>build personal sites, want multilingual SEF urls
  • 16. modify 404SEFx </li></ul></ul>late 2006 <ul><ul><li>publish hacks on forums </li></ul></ul>
  • 17. b - A quick timeline early 2007 <ul><ul><li>dedicated support site (1 st june '07)‏
  • 18. lots of new features </li></ul></ul>early 2008 <ul><ul><li>native Joomla 1.5 (jan. 2008)
  • 19. 650 downloads / day
  • 20. 5000+ forum members </li></ul></ul>
  • 21. b - A quick timeline sept 2009 <ul><ul><li>becomes GPL commercial </li></ul></ul>(loose 230+ reviews!) <ul><ul><li>Anything Digital sales partnership </li></ul></ul>sept 2010 <ul><ul><li>development back on track, new features
  • 22. organized support </li></ul></ul>
  • 23. c - Why would you use it ? <ul><li>more detail s </li></ul><ul><ul><li>What it does: anything-digital.com/ yk
  • 24. What it doesn’t: anything-digital.com/ k3x‏ </li></ul></ul>
  • 25. c - Why would you use it ? <ul><li>SEO results </li></ul><ul><ul><li>better SEF urls (ranking, backlinks boost)
  • 26. largest number of plugins in the Joomla world
  • 27. better page titles , hx tags, read more links
  • 28. duplicate content
  • 29. shurl (backlinks)
  • 30. ‏ </li></ul></ul>
  • 31. c - Why would you use it ? <ul><li>SEO results </li></ul><ul><ul><li>analytics data
  • 32. anti-spam
  • 33. table-less joomla output‏ (1.5x only)
  • 34. detailed 404 logs (time, I.P., user agent)‏ </li></ul></ul>
  • 35. c - Why would you use it ? <ul><li>user friendliness </li></ul><ul><ul><li>nice urls, speed (rejected attacks)
  • 36. shurl‏
  • 37. outgoing links‏
  • 38. analytics data </li></ul></ul>
  • 39. c - Why would you use it ? <ul><li>improved security </li></ul><ul><ul><li>url check, XSS
  • 40. anti-flooding
  • 41. anti-spam (Project Honey Pot)‏
  • 42. IP, user-agent white/black list </li></ul></ul>
  • 43. d - Basic features: SEF urls <ul><li>S earch E ngines F riendly urls
  • 44. today : F riendly URL s </li><ul><li>for people
  • 45. for search engines </li></ul><li>largest # of plugins to support 3rd-party components
  • 46. (Yes, still very much for search engines) </li></ul>
  • 47. d - Basic features: SEO <ul><li>S earch E ngines O ptimization
  • 48. complex, many factors </li><ul><li>on page, off page (backlinks, age,...) </li></ul><li>sh404sef : on page optimization </li></ul>(and also off-page!) <ul><li>#1 factor : page title, not SEF url </li></ul>(seomoz)
  • 49. d - Basic features <ul><li>Installs like any extension
  • 50. Upgrades keep all data
  • 51. Default settings are usually OK
  • 52. review settings before enabling! </li></ul>
  • 53. d- Basic features <ul><li>Enabling with default settings : </li><ul><li>SEF urls have /index.php/ (don't require .htaccess)‏
  • 54. most important seo improvements
  • 55. most important security checks </li></ul></ul>
  • 56. e – Recent additions: shurl <ul><li>shurl, joomla own tiny urls </li><ul><li>auto-create short urls </li></ul></ul>shurl generated: k206
  • 57. e – Recent additions: shurl <ul><li>user requests : </li></ul>www.mysite.com/k206 <ul><li>sh404sef 301 redirects to </li></ul>www.mysite.com/best-SEO-practices.html <ul><li>put /k206 on your business cards, leaflet, printed ads, tweets, speak over phone </li></ul>
  • 58. e – Recent additions: shurl <ul><li>don't rely on 3rd-party
  • 59. users know to which site they go before clicking
  • 60. SEO backlinks boost </li></ul>
  • 61. e – Recent additions: 404 page <ul><li>404 error page matters
  • 62. keep users on your site
  • 63. help them find what they want </li></ul><ul><li>Joomla handling: room for improvement </li></ul>
  • 64. e – Recent additions: 404 page <ul><li>Joomla! may returns code 200 </li></ul>
  • 65. e – Recent additions: 404 page Better than 1.5, but not enough
  • 66. e – Recent additions: 404 page Help user Keep user on your site
  • 67. e – Recent additions: mobile <ul><li>easy support for mobile users </li></ul>
  • 68. e – Recent additions: Analytics <ul><li>SEO is measuring things
  • 69. many Joomla users don't </li></ul><ul><li>make it easy
  • 70. make it better </li></ul><ul><li>Choice: Google Analytics </li></ul>
  • 71. e – Recent additions: Analytics <ul><li>Collect analytics data </li></ul><ul><li>Flexible, easy </li></ul>
  • 72.  
  • 73. e – Recent additions: Analytics <ul><li>manager: more powerful </li></ul>
  • 74. e – Recent additions: better <ul><li>collect more data than G! </li></ul><ul><li>more to come (separate extension) </li></ul>
  • 75. e – Recent additions: Canonical <ul><li>automatic handling of </li></ul>rel=canonical <ul><li>Virtuemart, Flexicontent
  • 76. also in headers, for PDF </li></ul>
  • 77. F I N (the end)

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