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Cracking the inbound marketing code   joomla!dagen 2014
Cracking the inbound marketing code   joomla!dagen 2014
Cracking the inbound marketing code   joomla!dagen 2014
Cracking the inbound marketing code   joomla!dagen 2014
Cracking the inbound marketing code   joomla!dagen 2014
Cracking the inbound marketing code   joomla!dagen 2014
Cracking the inbound marketing code   joomla!dagen 2014
Cracking the inbound marketing code   joomla!dagen 2014
Cracking the inbound marketing code   joomla!dagen 2014
Cracking the inbound marketing code   joomla!dagen 2014
Cracking the inbound marketing code   joomla!dagen 2014
Cracking the inbound marketing code   joomla!dagen 2014
Cracking the inbound marketing code   joomla!dagen 2014
Cracking the inbound marketing code   joomla!dagen 2014
Cracking the inbound marketing code   joomla!dagen 2014
Cracking the inbound marketing code   joomla!dagen 2014
Cracking the inbound marketing code   joomla!dagen 2014
Cracking the inbound marketing code   joomla!dagen 2014
Cracking the inbound marketing code   joomla!dagen 2014
Cracking the inbound marketing code   joomla!dagen 2014
Cracking the inbound marketing code   joomla!dagen 2014
Cracking the inbound marketing code   joomla!dagen 2014
Cracking the inbound marketing code   joomla!dagen 2014
Cracking the inbound marketing code   joomla!dagen 2014
Cracking the inbound marketing code   joomla!dagen 2014
Cracking the inbound marketing code   joomla!dagen 2014
Cracking the inbound marketing code   joomla!dagen 2014
Cracking the inbound marketing code   joomla!dagen 2014
Cracking the inbound marketing code   joomla!dagen 2014
Cracking the inbound marketing code   joomla!dagen 2014
Cracking the inbound marketing code   joomla!dagen 2014
Cracking the inbound marketing code   joomla!dagen 2014
Cracking the inbound marketing code   joomla!dagen 2014
Cracking the inbound marketing code   joomla!dagen 2014
Cracking the inbound marketing code   joomla!dagen 2014
Cracking the inbound marketing code   joomla!dagen 2014
Cracking the inbound marketing code   joomla!dagen 2014
Cracking the inbound marketing code   joomla!dagen 2014
Cracking the inbound marketing code   joomla!dagen 2014
Cracking the inbound marketing code   joomla!dagen 2014
Cracking the inbound marketing code   joomla!dagen 2014
Cracking the inbound marketing code   joomla!dagen 2014
Cracking the inbound marketing code   joomla!dagen 2014
Cracking the inbound marketing code   joomla!dagen 2014
Cracking the inbound marketing code   joomla!dagen 2014
Cracking the inbound marketing code   joomla!dagen 2014
Cracking the inbound marketing code   joomla!dagen 2014
Cracking the inbound marketing code   joomla!dagen 2014
Cracking the inbound marketing code   joomla!dagen 2014
Cracking the inbound marketing code   joomla!dagen 2014
Cracking the inbound marketing code   joomla!dagen 2014
Cracking the inbound marketing code   joomla!dagen 2014
Cracking the inbound marketing code   joomla!dagen 2014
Cracking the inbound marketing code   joomla!dagen 2014
Cracking the inbound marketing code   joomla!dagen 2014
Cracking the inbound marketing code   joomla!dagen 2014
Cracking the inbound marketing code   joomla!dagen 2014
Cracking the inbound marketing code   joomla!dagen 2014
Cracking the inbound marketing code   joomla!dagen 2014
Cracking the inbound marketing code   joomla!dagen 2014
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Cracking the inbound marketing code joomla!dagen 2014

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Here's the slides from my Inbound Marketing talk I delivered in Zeist, NL at Joomla!Dagen on March 23, 2014.

Here's the slides from my Inbound Marketing talk I delivered in Zeist, NL at Joomla!Dagen on March 23, 2014.

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  • 1. CRACKINGTHE INBOUND MARKETING CODE @VicDrover Victor Drover
  • 2. @SavvyPanda
  • 3. Outbound
 Marketing
  • 4. @SavvyPanda Buy Ads
 Print, Mail, TV
  • 5. @SavvyPanda Buy Ads
 Print, Mail, TV Get More 
 Distribution
  • 6. @SavvyPanda Buy Ads
 Print, Mail, TV Get More 
 Distribution Sell More
 Products
  • 7. @SavvyPanda Make a Profit
 Buy Ads
 Print, Mail, TV Get More 
 Distribution Sell More
 Products
  • 8. @SavvyPanda Make a Profit
 Buy Ads
 Print, Mail, TV Get More 
 Distribution Sell More
 Products
  • 9. Buy Ads
 Print, Mail, TV Get Some 
 DistributionEEeekkk!
 NOT SUSTAINABLE. HARD TO MEASURE.
  • 10. Everything
 Changed
  • 11. VS Inbound MarketingOutbound Marketing A change in strategy
  • 12. PromotersCustomersLeadsVisitorsStrangers The Inbound Process
  • 13. Attract PromotersCustomersLeadsVisitorsStrangers The Inbound Process
  • 14. Attract Convert PromotersCustomersLeadsVisitorsStrangers The Inbound Process
  • 15. Attract Convert Close PromotersCustomersLeadsVisitorsStrangers The Inbound Process
  • 16. Attract Convert Close Delight PromotersCustomersLeadsVisitorsStrangers The Inbound Process
  • 17. Attract VisitorsStrangers
  • 18. Attract SEO Blogging Guest Blogging Social Media VisitorsStrangers
  • 19. Convert LeadsVisitors
  • 20. Convert Premium Content Smart CTAs Landing Pages Lead Nurturing LeadsVisitors
  • 21. RINGALICIOUS PlanYour Perfect Wedding Today Grab a 15% off coupon for the ring of your choice. Name Email Website URL Grab Coupon Share this coupon If you’ve ever seen the movie Bride Wars, you are well aware that May is the most desirable wedding month.We want to help you prepare the perfect May wedding by finally proposing to your loved one! Grab this 15% off coupon on any Ringalicious ring to get started.
  • 22. Close CustomersLeads
  • 23. Close Follow-ups Workflows Lead Scoring CRM Integrations CustomersLeads
  • 24. Lead Scoring
  • 25. Delight PromotersCustomers
  • 26. Delight Social Media Email Marketing Intelligence PromotersCustomers
  • 27. Turning customers into advocates
  • 28. Attract SEO Blogging Guest Blogging Social Media Convert Premium Content Smart CTAs Landing Pages Lead Nurturing Close Email Workflows Lead Scoring CRM Integrations Delight Social Media Email Marketing Intelligence PromotersCustomersLeadsVisitorsStrangers The Inbound Process
  • 29. Strategy
  • 30. Buying Cycle (Funnel) Realize problem/need EDUCATIONAL Establish Buying Criteria EvaluateVendors AWARENESS Perform Research VALIDATION SALES
  • 31. Relevant Content blogs, ads, banners, PR, white papers, how-to guides ebooks, buyers guides, independent articles, events, Q&As, FAQs webinars, podcasts, 10 reasons, questions to ask, checklists testimonials, presentations, free trials/consults, competitive intel.
  • 32. Relevant Content blogs, ads, banners, PR, white papers, how-to guides ebooks, buyers guides, independent articles, events, Q&As, FAQs webinars, podcasts, 10 reasons, questions to ask, checklists testimonials, presentations, free trials/consults, competitive intel. Attract Convert Close
  • 33. Email Automation Day Email Topic (Ringalicious) 0 How to make the perfect wedding proposal. 3 How to judge ring quality. 7 Top 5 things to ask your jeweler. 9 How to spot suspicious diamonds. 14 Here’s a 15% off coupon. 28 How did we do? (survey)
  • 34. Managing Attrition 10,000 leads 100,000 website visitors 1000 sales-qualified leads 300 customers 100% 1% 0.3% 10%
  • 35. Brides Grooms
  • 36. Buyer Persona, Cheap Charlie
  • 37. Cheap Charlie - About BACKGROUND • Steady job, 3+ years at same company • Purchased his first car 2 years ago • large student load debt • rents an apartment
 DEMOGRAPHICS • Male • 28-35 years old • Income $45,000 • Urban Lifestyle
  • 38. Cheap Charlie - Needs GOALS • Pay off debts (car and student loan). • Succeed at work, get promoted. • Get married, buy a home and start a family. • Start saving for retirement. ! CHALLENGES • With a lot of debt, every penny counts. • Large purchases will require financing. • Wants to propose to girlfriend, but does not know
 much about jewelry.
  • 39. Email Automation Day Email Topic (Ringalicious) 0 How to make the perfect wedding proposal. 3 How to judge ring quality. 7 Top 5 things to ask your jeweler. 9 How to spot suspicious diamonds. 14 Here’s a 15% off coupon. 28 How did we do? (survey)
  • 40. Personas Cheap Charlie Big-shot Bill Sensible Sam Repeat Robert
  • 41. Brides Grooms
  • 42. Brides Grooms Married couples
  • 43. Brides Grooms Married couples
  • 44. Attract SEO Blogging Guest Blogging Social Media Convert Premium Content Smart CTAs Landing Pages Lead Nurturing Close Email Workflows Lead Scoring CRM Integrations Delight Social Media Email Marketing Intelligence PromotersCustomersLeadsVisitorsStrangers Summary
  • 45. Strategy Buying stages, personas, timing, positioning Marketing Blogging, SEO, Social, Email Culture Transparency, Helpful, Fun, Authentic
  • 46. Homework Download Free eBook jInbound.com ! jinbound.com/jd14nl
 @VicDrover @JoomlaInbound vic@jInbound.com 855-JoomlaHelp
  • 47. Homework Download Free eBook jInbound.com ! jinbound.com/jd14nl
 @VicDrover @JoomlaInbound vic@jInbound.com 855-JoomlaHelp

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