Products, Services or Platforms

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Talk given at BarcampFCT about products, services and platforms

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Products, Services or Platforms

  1. 1. Vitor Domingos BOFH, Cuddly Penguin ... and Disruptive Founder
  2. 2. Products, Services and Platforms
  3. 3. Product ORIGIN late Middle English (as a mathematical term): from Latin productum ‘something produced,’ manufactured or refined for sale
  4. 4. Service ORIGIN Old English (denoting religious devotion or a form of liturgy), from Old French servise or Latin servitium ‘slavery,’ from servus ‘slave.’ the action of helping or doing work for someone
  5. 5. Platform ORIGIN mid 16th cent.: from French plateforme ‘ ground plan,’ literally ‘flat shape.’ a standard for the hardware of a computer system, determining what kinds of software it can run.
  6. 6. Product > Users > Distribution channels > Package and sales > Users are the evangelists > Aim for the market > $$$
  7. 7. Service > Users > Developers > No or few distribution channels > Direct sales > Users are the evangelists > Developers are agnostic > Aim for users and niches > $$
  8. 8. Platform > Developers > No channels > No sales ??? > No evangelists > Developers will always be agnostic > Aim for developers and niche niches > $ ?
  9. 9. Developers aren't evangelists Users are
  10. 10. 2.0 The old way
  11. 11. 3.0 The semantic way
  12. 12. Platforms > Are good but cost money Think ISP's > Risk exposure is higher Think Twitter > No time to fail and need SLA Think Amazon AWS > Dictate rules; everyone depends on you; seed
  13. 13. Services > Are better, but depend on platforms Think Hosting > More time to fail Think Amazon Affiliate Shop > No user exclusivity; but on personal data Think every social service out there > It's the data; No rocket science; No hard dev.
  14. 14. Products > You own everything Think Amazon > It's the 90's all over again Think Facebook > Not attractive and costs more Developers, Developers, Developers > It works! $$$
  15. 16. What comes first ? Which one is better ?

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