Handivi
Sharing Experiences

mobile market

mobile market
> mobile phone; first mass media and personal
channel, always on, always accessible, available
when content creation first impulse
> millions devices worldwide, 30% use UMTS, 34%
use MMS, 75% of subscribers have less than 35
years old
> access democratization; data plans (mobile internet)
3G acess, netbooks
> 240 millions users of mobile social networks in 2009
of 600 million mobile subscribers

actual problems
> social networks are not fully integrated with
mobile phones
> operator walled gardens
> social network walled gardens
> people want cheap ways to communicate, not
only locally, but globally
> they want to share in real time, as it happens
> they want to be always up to date

handivi

handivi
> it's a mobile social network
> with focus on usability, integration and ubiquity
> for digital natives
> sharing experiences (msg, photo, video)
> always up to date with friends
> SMS -> MMS -> handivi

team

team
> Celso Pinto
product development and technology
- software development, mobile platforms and
services
- ITIJ-MJ, Siemens, Quadriga, Starmedia UK
> Vitor Domingos
marketing and operations
- civil eng.; systems information, architecture and
management
- ITIJ-MJ, CGD, forumB2B, Maxitel, Jazztel

goals

goals
> 0.7 – December
- interoperability, bug fix, invite system
> 0.6/0.5 – November/October
- site features, mobile optimizations, usability,
feedback channel, tour guide
- site open, backend consolidation, bug fix
> 0.4 – September
- messaging system, photo sharing, user profile,
public timeline
> 0.3 – August
- alpha opening

for 2009

2009
> January – user month
- get handivi on getjar
- open network to public
- feature consolidation (application and site)
- integration with other social networks
- communication strategy
> Fevereiro – social month
- new social features
- going to Mobile Peer Awards ;)
- ....

http://handivi.com
http://7syntax.com