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Fundamentals of accessibility in New Media	,[object Object],Dimitris Vayenas ,[object Object],MIEE, CEng,[object Object],vayenas@metadata.gr,[object Object],Georges Braque, Man with a Guitar, 1911,[object Object]
Modern Societies and New Media,[object Object],Looking Backward to see Ahead (RAND),[object Object],Few fundamentals (City University),[object Object],The Gesthalt Approach ,[object Object],The Application of Metaphors from  Art & Craft to New Media,[object Object],What people are really looking at in their monitors (Poynter – Standford University),[object Object],Summary,[object Object]
Main Characteristics,[object Object],Limited Predictability,[object Object],Relations became asynchronous,[object Object],Relations from time driven become event driven  and services from time/context driven become Content Driven,[object Object],”Freedom of Choice”  On demand subscriber services  ,[object Object],Modern Societies,[object Object]
Example,[object Object],Traditional Media,[object Object],[object Object]
Limited Relation between today’s, yesterday’s  news
No relation whatsoever to “tomorrow”,[object Object]
Customised
Feedback channels
Ability to measure accurately the impact of each story
Event driven,[object Object]
Few fundamentals (taught at City University in the Electronic Publishing MSc Course by Neil Thurman),[object Object],Point ,[object Object],Lines ,[object Object],Forms,[object Object]
So what?,[object Object],The Line,[object Object],[object Object]
Vertical Lines represent balance and order
Diagonal Lines are dynamic
Thin lines denote delicacy
Thick lines imply boldness,[object Object]
Gestalt psychology,[object Object],1890 German psychologist Christian von Ehrenfels published “On Gestalt Qualities”,[object Object],Suggested that whole is larger than sum of it’s parts - the parts interact to form a new whole,[object Object],Our perception of an object is influenced by the arrangement of objects around it,[object Object],The Gestalt Approach,[object Object]
Arcimboldo, The Librarian,[object Object]
Gestalt psychology,[object Object],Humans’ natural tendency to organize visual patterns.,[object Object],Compelled to resolve ambiguous situations in order to stabilize a design and make sense of its meaning ,[object Object],The Gestalt Approach,[object Object]
Max Wertheimer research why we perceive some images are belonging together and some not,[object Object],Wolfgan Kohler, Kurt Koffha and Rudolf Arnheim further applied these principles to art and visual perception,[object Object],The eye seeks a unified whole or ‘gestalt’ - knowing how can help analyse and create successful designs,[object Object],Knowing the connections the eye will draw for itself can help eliminate clutter and produce clearly articulated designs,[object Object],Think of designs as ‘perceptual structures’,[object Object],The Gestalt Approach,[object Object]
Gestalt Principles,[object Object],Similarity,[object Object],	Similar things appear to be grouped together,[object Object]
Gestalt Principles,[object Object],Similarity,[object Object],	Similar things appear to be grouped together,[object Object]
Gestalt Principles - similarity,[object Object]
Gestalt Principles - similarity,[object Object]
Gestalt Principles - similarity,[object Object]
Gestalt Principles - similarity,[object Object],Understanding Concrete Poetry,[object Object],Art Center College of Design,[object Object]
Gestalt Principles,[object Object],Proximity,[object Object],	that things near each other appear to be grouped together,[object Object]
Gestalt Principles,[object Object],Proximity,[object Object],	that things near each other appear to be grouped together,[object Object]
Gestalt Principles - proximity,[object Object]
Gestalt Principles,[object Object],Closure,[object Object],closed shapes are more visually stable than unclosed shapes. We have a natural tendency to close gaps and complete an unfinished form ,[object Object],interpretations which produce 'closed' rather than 'open' figures are favoured.,[object Object]
Gestalt Principles,[object Object],Closure,[object Object],	closed shapes are more visually stable than unclosed shapes. We have a natural tendency to close gaps and complete an unfinished form,[object Object]
Gestalt Principles - closure,[object Object]
Gestalt Principles - closure,[object Object],American Honda Motor Company,http://www.honda.com/.  ©1998 American Honda Motor Co., Inc.,[object Object]
Gestalt Principles,[object Object],Continuation,[object Object],This principle is that contours based on smooth continuity are preferred to abrupt changes of direction. Here, for instance, we are more likely to follow the longer, smoother line than the shorter one which changes direction abruptly.,[object Object]
Gestalt Principles,[object Object],Continuation,[object Object],the viewer's eye will follow a line or curve. The eye is pleased by shapes that are not interrupted but form harmonious relationships with adjoining shapes,[object Object]
Gestalt Principles - continuation,[object Object]
Gestalt Principles - continuation,[object Object]
Gestalt Principles - smallness,[object Object],Smallness -Smaller areas tend to be seen as figures against a larger background.,[object Object]
Gestalt Principles - Symmetry,[object Object],Symmetry- symmetrical areas tend to be seen as figures against asymmetrical backgrounds.,[object Object]
Gestalt Principles,[object Object],Figure/Ground,[object Object],	The fundamental law of perception which allows us to discern objects. The eye and mind separate an object (figure) from its surroundings (ground) Made possible by contrast.,[object Object]
Gestalt Principles,[object Object],Figure/Ground,[object Object],	The fundamental law of perception which allows us to discern objects. The eye and mind separate an object (figure) from its surroundings (ground) Made possible by contrast.,[object Object]
Gestalt Principles - figure/ground,[object Object]
Structure and harmony,[object Object],[object Object]
Artists use highly elaborated systems to:
create perspective
scale their work
position compositional elements on the canvas,[object Object]
Fundamentals of Accessibility in New Media: Gestalt Principles of Perception
Perspective in Leonardo’s Last Supper,[object Object]
Linear design. The interwoven, linear pattern of Leonardo da Vinci's panel painting "Virgin and Child with St. Anne," c. 1501-12. In the Louvre, Paris. 1.68 m 1.3 m.,[object Object]
Structure and harmony,[object Object],[object Object]
Systems evolved to allow the harmonious placement of pictorial elements on the canvas
One of the best known such systems is the  Golden Section,[object Object]
Can be expressed as line (Golden Mean)
or as a rectangle (the Golden Rectangle!) ,[object Object]
Structure and harmony - the golden mean,[object Object]
Structure and harmony - the golden mean,[object Object]
The Golden Section in Architecture,[object Object]
The Golden Section,[object Object],[object Object]
. . . but only a few magazines and books can affordthis style of layout,[object Object],[object Object]
Invention of printing with movable type (C.15th) imposed a system of control over letters and other elements of page
The ‘formes’ stifled innovative use of structure, c.f Newspaper design,[object Object]
News was told as it was received by the newspaper
Columns were filled one one by one
Font were as small as 4.5 pt
Daily Mail 1890
By this time headlines, illustrations and adverts were breaking across columns
Moving to a more horizontal format
Greater use of illustrations attracts the eye,[object Object]

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Fundamentals of Accessibility in New Media: Gestalt Principles of Perception