Your SlideShare is downloading. ×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Social Networking For Lawyers More Business Better Connections

1,260
views

Published on

Why lawyers should use social media to advance their marketing goals.

Why lawyers should use social media to advance their marketing goals.

Published in: Business, Career, Technology

0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,260
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
53
Comments
0
Likes
3
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. L E A D E R NETWORKS How will Social Networking Help Lawyers Generate and Retain Business? LMA Boston Event December, 2008 Vanessa DiMauro CEO, Leader Networks www.Leadernetworks.com
  • 2. L E A D E R NETWORKS It’s all about connecting. • what networks do you want to participate in? • who do you want to connect with, • and how do you want to network online?
  • 3. L E A D E R NETWORKS Networking Is Critical To The Legal Industry According to the Networks for Counsel (2008) study by Leader Networks… – Networking is the most effective means to get business but, in-person networking is getting more difficult to sustain (cost and time issues) • 60% of Corporate Counsel and Private Practice attorneys report difficulty connecting with colleagues onsite at conferences – (As of last April) approximately 50% of counsel belong to a social network such as Linkedin or myspace. • Corporate Counsel are over 3x more likely to use their network for professional reasons • Counsel prefer a private online network for just attorneys. – Corporate Counsel value online professional networks because… – Access to information I cant get anyplace else -- 46% – Easier exchange of information – 45% – More quickly find and evaluate the right legal partners 29%
  • 4. L E A D E R NETWORKS TIMING IS EVERY THING Opportunity for legal marketing •Need is clear •Skills are inherent •Legacy of in-person success
  • 5. L E A D E R NETWORKS WIFM (what’s in it for me/my firm)? #1 OPPORTUNITY Still (much) room for market domination in Legal. Barrier to entry is low. #2 VELOCITY Greater reach, greater efficiency, low cost. Attract and retain new business. Can target regional, national & specialty at the same time. #3 BEST PRACTICE Other industries and people have succeeded. Market, measure and grow online.
  • 6. L E A D E R NETWORKS What you need to succeed • Purpose – Know what you want to get out of online professional networking – Define the social media program goals and plans (increase awareness of partners capabilities, share thought leadership) • Point of View – Use the virtual podium wisely – photo, info & ideas and update – Power to showcase knowledge • let your attorneys show what they know • Transparency is key • If they would be allowed to attend an event without regulation, let them online without controls • Patience – Returns come over time - expect results after 3-6 months. – In person rules of engagement = online rules of engagement