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Social Business Strategy Map

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For social business to be a valuable strategic initiative it needs to support your business goals and objectives. This Social Business Strategy Map uses the Balanced Scorecard approach to help …

For social business to be a valuable strategic initiative it needs to support your business goals and objectives. This Social Business Strategy Map uses the Balanced Scorecard approach to help organizations define a strategic framework and determine the value for Social Business within their organization. It is a template that can be customized or you can work with Leader Networks to help develop the best approach for your organization.

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  • Module 2: Defining the Balanced Scorecard
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    • 1. SHAREHOLDER VALUE Improve Shareholder Value Create Sustainable Revenue Growth Financial What do shareholders expect? Customers What do our customers value? CUSTOMERS’VALUE PROPOSITION Easy to do Business with Get Continuous Current Product / Service Information Be Part of Co-Creation / Innovation Internal Process What processes must we excel at to deliver value to our customers and meet financial objectives? Learn & Growth What people & environment must we have to achieve our objectives? SOCIAL BUSINESS STRATEGY VALUE CHAIN: DEVELOP TO DELIVERY LEARNING & GROWTH Learn / Explore Latest Social Business Applications and Trends Retain & Attract High Performance People Train People on Social Business and Develop Expert Practitioners and Community Managers business Educate Senior Management and Develop Social Business ‘Champions’ Establish incentive structure to transfer culture to new model of social business | Social Business Strategy Map: A Step Towards Alignment & Growth Social Business Goals Assess Identify overall business goals and contributions for social business Assess social business readiness Assess organizational readiness Create awareness & understanding of social business – challenges, risks, opportunities Identify current social media tools in use Govern & Measure & Refine Integrate with existing social business strategy Set & communicate clear social media policies Understand relevant external regulations & guidelines Identify relevant measures of success Monitor measures & report to senior management Link to core business processes Execute and Manage Identify target audience(s) Determine characteristics and social business use of target audience(s) Develop segmentation analysis of target audiences (including use of social business applications) Identify insights relevant communities & conversations Product/Services Design & Audience Insights Plan / Innovate Select social business applications (including build, configure, leverage 3rd party tools analysis) Determine staff, functional, organizational requirements Identify & deliver relevant content that includes 2-way information exchange Aling social business outputs and activities with core operations Implementation Plan Implement Copyright © Leader Networks, LLC 2014 0149 • http://www.leadernetworks.com

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