Online community ROI can often seem elusive. These case studies explore the strategies and benefits that online communities have brought to organizations. Learn how companies like LexisNexis, SAP, and the Palladium Group are experiencing sizable impacts from their gated virtual communities including:
• Helping customers get more value from their products and services
• Enabling their companies to develop better products and services
• Providing improved after-sale service
• Developing more effective marketing and selling through educational content
• Gaining control over brand perception
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