Online Community Milestone And Risks

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2 comments

+ Vanessa DiMauro 3 months ago
Thanks! I hope you find it useful in your practice. Agreed that it is so difficult to communicate risk and reward about social media efforts - especially when they are a new line of business and not just a marketing effort - verbally. Businesses are so adapt at measuring risk and identifying leading and lagging indicators across the board, but often need guidance in thinking about community in a programmatic way.
+ Walter Adamson 3 months ago
I like this one slide encapsulating so much experience, and providing an hour’s talking points with clients!

Walter Adamson, CEO at NewLeaseG2M Pty Ltd, favorited this 3 months ago
Pawel Stempniak, Interactive Solutions Manager, barcamp organizer, entrepreneur at Infinity Group, favorited this 4 months ago
Tags monetization community
eWayDirect at eWayDirect, favorited this 6 months ago
Tags community
butzie favorited this 6 months ago
Tags communities
Business Club MilanIN, Social Business Networking at Business Club 2.0 Milan-IN, favorited this 7 months ago
Tags community
Vanessa DiMauro, CEO at Leader Networks, added this to the group Enterprise 2.0
JeruBee favorited this 10 months ago
Tags communities community
Vanessa DiMauro, CEO at Leader Networks, favorited this 10 months ago

L E A D E R NETWORKS Community Project Trajectory Milestones Growth Phase - Ongoing • Community growth planning • Transition planning • Governance and metrics Launch Phase - Operational • Design platform features & functionality • Engaging, retaining and growing membership • Content co-planning • Community best practices roadmap Grow and Monetize Planning Phase - Strategic • Business plan Launch Ongoing Risks • Audience research • Inadequate customer support • Benchmarking • Audience fragmentation • Positioning Operational Risks • Weak community leadership • Technology delivery failure • Missing performance metrics • Poor audience outreach response Beta Launch • Content planning delays • Insufficient user engagement resources Planning Risks • Incorrect ROI assumptions • Target audience needs & business goals misaligned Risks • Competitive overlap • Brand confusion Leader Networks (C) 2008