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3 Models of Social Influence

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Slides in support of a Social Media Today "Best Thinkers" webinar series. The hashtag for the series is #SMTlive. I will post the link to the audio once I have it.

Slides in support of a Social Media Today "Best Thinkers" webinar series. The hashtag for the series is #SMTlive. I will post the link to the audio once I have it.

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  • 1. Defining and Building Online Influence: My Klout Score Sucks and Why I Should Care Presented at Social Media Today Best Thinkers Series 9/20/2011 A Discussion with Vanessa DiMauro CEO Leader Networks @vdimauro
  • 2. On Influence
    • Influence is….. The ability to shift a person or group’s
    • thinking on a particular topic or idea.
    • Influence is often exerted through the creation of
    • thought leadership but it can also represent a person
    • or group’s ability to shepherd a new idea to
    • adoption.
  • 3. 3 Models Of Online Influence Peer to peer(s) Goal : Helping peers troubleshoot transactional problems, surface referrals or identify options for purchase. Sharing experiences. Methods : Content curation, Repeat presence on relevant sites, rapid growth scale and/or relevance of followers. ROI Measures: social media “crescendo effect” – amplification mentions. Professional or personal validation.
    • Business
    • to customer/consumer
    • Goal : Keeping customers informed on your products/services and how to use them
    • Methods : Company-written blogs with comments; event amplification, use of social media tools to broadcast and create information.
    • ROI Measures: Leads generated, event attendees (on & offline), downloads. Buzz.
    • Ability to support larger organizational strategy.
    Influencer to person Goal : To solidify ones position in the market as a credible source on topics pertaining to one’s specialized subject matter. Methods : Thought leadership content creation through research, blogs and publications. Quality social media presence/following. ROI Measures: Visibility, increased credibility, Indirect or direct sales.
  • 4. Key Research Findings From the 2011 New Symbiosis of Professional Networks Research study
  • 5. Thank You!
      • Vanessa DiMauro
      • CEO, Leader Networks
      • [email_address]
      • http://www.leadernetworks.com
      • http://blog.leadernetworks.com
      • @vdimauro
      • 617-484-0778
      • For study download:
      • http://www.slideshare.net/vdimauro/the-new-symbiosis-of-professional-networks-2011-sncr-study-results

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