Why use social media for business - Presentation Transcript
Social Media
The use and abuse of it.
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Wikipedia definition
Social media is information content
created by people using highly
accessible and scalable publishing
technologies. It is intended to facilitate
communications, influence interaction
between peers and with public
audiences.
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Forms of Social Media
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Forms of Social Media
• Internet Forums
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Forms of Social Media
• Internet Forums
• Weblogs (Blogs)
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Forms of Social Media
• Internet Forums
• Weblogs (Blogs)
• Wikis
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Forms of Social Media
• Internet Forums
• Weblogs (Blogs)
• Wikis
• Podcasts
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Forms of Social Media
• Internet Forums
• Weblogs (Blogs)
• Wikis
• Podcasts
• Pictures
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Forms of Social Media
• Internet Forums
• Weblogs (Blogs)
• Wikis
• Podcasts
• Pictures
• Email newsletters
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Forms of Social Media
• Internet Forums
• Weblogs (Blogs)
• Wikis
• Podcasts
• Pictures
• Email newsletters
• Video
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Who is using it?
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When do you use it?
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When do you use it?
• Always...
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When do you use it?
• Always...
• Form of promotion
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When do you use it?
• Always...
• Form of promotion
• A way of expanding your base
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When do you use it?
• Always...
• Form of promotion
• A way of expanding your base
• Cautionary note...
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Where do you use it?
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Where do you use it?
• Need for cross promotion
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Where do you use it?
• Need for cross promotion
• Blog / email newsletters
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Where do you use it?
• Need for cross promotion
• Blog / email newsletters
• Extend your message across the web
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Why do you use it?
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Why do you use it?
• Effective way of communicating
message
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Why do you use it?
• Effective way of communicating
message
• Tools make it easier to manage
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Why do you use it?
• Effective way of communicating
message
• Tools make it easier to manage
• Will form the basis of you as an
“expert”
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Why do you use it?
• Effective way of communicating
message
• Tools make it easier to manage
• Will form the basis of you as an
“expert”
• Forces marketing
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How do you use it?
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How do you use it?
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How do you use it?
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How do you use it?
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How do you use it?
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How do you use it?
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How do you use it?
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How do you use it?
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How do you use it?
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How do you use it?
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Twitter is a free social
networking and micro-
blogging service that enables
its users to send and read
messages known as tweets.
Tweets are text-based posts
of up to 140 characters
displayed on the author's
profile page and delivered to
the author's subscribers who
are known as followers
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Tools to manage: Tweet Deck
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Tools to manage: Tweet Deck
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Tools to manage: Tweet Deck
• Allows for
grouping
• Multiple
accounts
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Tools to manage: Tweet Deck
• Allows for
grouping
• Anytime
• Multiple someone
accounts uses an @ in
a tweet
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Tools to manage: Tweet Deck
• Allows for
grouping
• Anytime
• Multiple someone
accounts uses an @ in
• Anytime
someone
a tweet
direct
messages
you
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Tools to manage: Tweet Deck
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Tools to manage: Tweet Deck
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Tools to manage: Tweet Deck
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Tools to manage: Tweet Deck
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How do you use it?
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Be sure to set your privacy
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Not a bad idea!
http://www.facebook.com/pages/create.php
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Not a bad idea!
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Why
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Contact me
Email - matt@pinnaclemediainc.com
twitter - @vdeoguy
@pinnaclemedia
blog - mattsgrandadventure.blogspot.com
youronline.tv
Website - pinnaclemediainc.com
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