Why use social media for business

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This is a presentation that I did for a local business group to let them know why they should use social media for business.

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Why use social media for business

  1. 1. Social Media The use and abuse of it. Pinnacle Media Inc.
  2. 2. Wikipedia definition Social media is information content created by people using highly accessible and scalable publishing technologies. It is intended to facilitate communications, influence interaction between peers and with public audiences. Pinnacle Media Inc.
  3. 3. Forms of Social Media Pinnacle Media Inc.
  4. 4. Forms of Social Media • Internet Forums Pinnacle Media Inc.
  5. 5. Forms of Social Media • Internet Forums • Weblogs (Blogs) Pinnacle Media Inc.
  6. 6. Forms of Social Media • Internet Forums • Weblogs (Blogs) • Wikis Pinnacle Media Inc.
  7. 7. Forms of Social Media • Internet Forums • Weblogs (Blogs) • Wikis • Podcasts Pinnacle Media Inc.
  8. 8. Forms of Social Media • Internet Forums • Weblogs (Blogs) • Wikis • Podcasts • Pictures Pinnacle Media Inc.
  9. 9. Forms of Social Media • Internet Forums • Weblogs (Blogs) • Wikis • Podcasts • Pictures • Email newsletters Pinnacle Media Inc.
  10. 10. Forms of Social Media • Internet Forums • Weblogs (Blogs) • Wikis • Podcasts • Pictures • Email newsletters • Video Pinnacle Media Inc.
  11. 11. Who is using it? Pinnacle Media Inc.
  12. 12. When do you use it? Pinnacle Media Inc.
  13. 13. When do you use it? • Always... Pinnacle Media Inc.
  14. 14. When do you use it? • Always... • Form of promotion Pinnacle Media Inc.
  15. 15. When do you use it? • Always... • Form of promotion • A way of expanding your base Pinnacle Media Inc.
  16. 16. When do you use it? • Always... • Form of promotion • A way of expanding your base • Cautionary note... Pinnacle Media Inc.
  17. 17. Where do you use it? Pinnacle Media Inc.
  18. 18. Where do you use it? • Need for cross promotion Pinnacle Media Inc.
  19. 19. Where do you use it? • Need for cross promotion • Blog / email newsletters Pinnacle Media Inc.
  20. 20. Where do you use it? • Need for cross promotion • Blog / email newsletters • Extend your message across the web Pinnacle Media Inc.
  21. 21. Why do you use it? Pinnacle Media Inc.
  22. 22. Why do you use it? • Effective way of communicating message Pinnacle Media Inc.
  23. 23. Why do you use it? • Effective way of communicating message • Tools make it easier to manage Pinnacle Media Inc.
  24. 24. Why do you use it? • Effective way of communicating message • Tools make it easier to manage • Will form the basis of you as an “expert” Pinnacle Media Inc.
  25. 25. Why do you use it? • Effective way of communicating message • Tools make it easier to manage • Will form the basis of you as an “expert” • Forces marketing Pinnacle Media Inc.
  26. 26. How do you use it? Pinnacle Media Inc.
  27. 27. How do you use it? Pinnacle Media Inc.
  28. 28. How do you use it? Pinnacle Media Inc.
  29. 29. How do you use it? Pinnacle Media Inc.
  30. 30. How do you use it? Pinnacle Media Inc.
  31. 31. How do you use it? Pinnacle Media Inc.
  32. 32. How do you use it? Pinnacle Media Inc.
  33. 33. How do you use it? Pinnacle Media Inc.
  34. 34. How do you use it? Pinnacle Media Inc.
  35. 35. How do you use it? Pinnacle Media Inc.
  36. 36. Pinnacle Media Inc.
  37. 37. Pinnacle Media Inc.
  38. 38. Twitter is a free social networking and micro- blogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers Pinnacle Media Inc.
  39. 39. Tools to manage: Tweet Deck Pinnacle Media Inc.
  40. 40. Tools to manage: Tweet Deck Pinnacle Media Inc.
  41. 41. Tools to manage: Tweet Deck • Allows for grouping • Multiple accounts Pinnacle Media Inc.
  42. 42. Tools to manage: Tweet Deck • Allows for grouping • Anytime • Multiple someone accounts uses an @ in a tweet Pinnacle Media Inc.
  43. 43. Tools to manage: Tweet Deck • Allows for grouping • Anytime • Multiple someone accounts uses an @ in • Anytime someone a tweet direct messages you Pinnacle Media Inc.
  44. 44. Tools to manage: Tweet Deck Pinnacle Media Inc.
  45. 45. Tools to manage: Tweet Deck Pinnacle Media Inc.
  46. 46. Tools to manage: Tweet Deck Pinnacle Media Inc.
  47. 47. Tools to manage: Tweet Deck Pinnacle Media Inc.
  48. 48. How do you use it? Pinnacle Media Inc.
  49. 49. Pinnacle Media Inc.
  50. 50. Be sure to set your privacy Pinnacle Media Inc.
  51. 51. Not a bad idea! http://www.facebook.com/pages/create.php Pinnacle Media Inc.
  52. 52. Not a bad idea! Pinnacle Media Inc.
  53. 53. Pinnacle Media Inc.
  54. 54. Why Pinnacle Media Inc.
  55. 55. Contact me Email - matt@pinnaclemediainc.com twitter - @vdeoguy @pinnaclemedia blog - mattsgrandadventure.blogspot.com youronline.tv Website - pinnaclemediainc.com Pinnacle Media Inc.

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