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Ukrainian PR agencies: 2010-2011 review
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Ukrainian PR agencies: 2010-2011 review

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A short overview of the changes at the Ukrainian PR agencies' market and expectations for 2011, make for the December 2010 EBA PR Committee meeting

A short overview of the changes at the Ukrainian PR agencies' market and expectations for 2011, make for the December 2010 EBA PR Committee meeting

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Ukrainian PR agencies: 2010-2011 review Ukrainian PR agencies: 2010-2011 review Presentation Transcript

  • What has changed in the agency world in 2010
    and what to expect in 2011
  • Market growing?
    UAH mln., Source: UAPR, ВРК
  • Plenty of human resourcesavailable
  • Client-Agency relations model
    Project vs Retainer
  • No more big-scale projects
  • Client expectations
    and reality
  • Show me my dedicated team
  • Show me 3 ideas
  • Give me more media coverage
  • Agencies in the West: what’s hot
    Digital
    Monitoring
    Measurement
  • Virtual teams
    Team P&G’s S-Team (Sustainability Team) at WPP includes Added Value, Bridge, Fitch, G2, The Futures Company, Hill & Knowlton, Landor and Penn, Schoen & Berland.
    Acting as an integrated offering, they help Procter & Gamble understand consumer attitudes, manage stakeholder relations and communicate its sustainability initiatives.
    WPP recently unveiled Team Ford, which compiles resources from nearly all its major agencies into a one-stop shop based in Dearborn
    Ford's President of the Americas Mark Fields says effort has been undertaken to put all their agency partners in one building
    New unit was built from JWT, Ford Motor Media, Ogilvy & Mather, Y&R, Wunderman, MediaEdge, and MindShare
  • What you should ask for
    A concept
    A group leader/ key account manager
    Measurement matrix
    Subject matter knowledge
    Understanding of legislation
  • Good luck in 2011!
    Volodymyr Dehtyarov
    Starget PR Agency
    http://starget.com.ua
    v.dehtyarov@starget.com.ua