Your SlideShare is downloading. ×
0
Ukrainian PR agencies: 2010-2011 review
Ukrainian PR agencies: 2010-2011 review
Ukrainian PR agencies: 2010-2011 review
Ukrainian PR agencies: 2010-2011 review
Ukrainian PR agencies: 2010-2011 review
Ukrainian PR agencies: 2010-2011 review
Ukrainian PR agencies: 2010-2011 review
Ukrainian PR agencies: 2010-2011 review
Ukrainian PR agencies: 2010-2011 review
Ukrainian PR agencies: 2010-2011 review
Ukrainian PR agencies: 2010-2011 review
Ukrainian PR agencies: 2010-2011 review
Ukrainian PR agencies: 2010-2011 review
Ukrainian PR agencies: 2010-2011 review
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Ukrainian PR agencies: 2010-2011 review

835

Published on

A short overview of the changes at the Ukrainian PR agencies' market and expectations for 2011, make for the December 2010 EBA PR Committee meeting

A short overview of the changes at the Ukrainian PR agencies' market and expectations for 2011, make for the December 2010 EBA PR Committee meeting

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
835
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. What has changed in the agency world in 2010<br />and what to expect in 2011<br />
  • 2. Market growing?<br />UAH mln., Source: UAPR, ВРК<br />
  • 3. Plenty of human resourcesavailable<br />
  • 4.
  • 5. Client-Agency relations model<br />Project vs Retainer<br />
  • 6. No more big-scale projects<br />
  • 7. Client expectations<br />and reality<br />
  • 8. Show me my dedicated team<br />
  • 9. Show me 3 ideas<br />
  • 10. Give me more media coverage<br />
  • 11. Agencies in the West: what’s hot<br />Digital<br />Monitoring<br />Measurement<br />
  • 12. Virtual teams<br />Team P&amp;G’s S-Team (Sustainability Team) at WPP includes Added Value, Bridge, Fitch, G2, The Futures Company, Hill &amp; Knowlton, Landor and Penn, Schoen &amp; Berland. <br />Acting as an integrated offering, they help Procter &amp; Gamble understand consumer attitudes, manage stakeholder relations and communicate its sustainability initiatives.<br />WPP recently unveiled Team Ford, which compiles resources from nearly all its major agencies into a one-stop shop based in Dearborn <br />Ford&apos;s President of the Americas Mark Fields says effort has been undertaken to put all their agency partners in one building <br />New unit was built from JWT, Ford Motor Media, Ogilvy &amp; Mather, Y&amp;R, Wunderman, MediaEdge, and MindShare<br />
  • 13. What you should ask for<br />A concept<br />A group leader/ key account manager<br />Measurement matrix<br />Subject matter knowledge<br />Understanding of legislation <br />
  • 14. Good luck in 2011!<br />Volodymyr Dehtyarov<br />Starget PR Agency<br />http://starget.com.ua<br />v.dehtyarov@starget.com.ua<br />

×