Embedded Software & Tools Practice                  Christopher Rommel – Vice President                  Steve Balacco – P...
Recording Available                    A full audio recording is available for download at:     http://www.vdcresearch.com...
About Us                  Market Intelligence for Technology Vendors & Investors                      Direct-Contact Prim...
Our Core Coverage Areas AutoID & Transaction Automation     Embedded Hardware & Systems     Mobile & Wireless   Industrial...
Ways to Work With UsOur syndicated research is the basis for the many ways VDC can help you grow your business. We offer a...
Today’s Speaker                    Jared Weiner                    Analyst, Embedded Software & Tools Practice            ...
Virtualization Emerging in Embedded   Embedded systems developers face many constraints    o Challenging economic conditi...
Majority of Embedded Engineers Lack Significant Familiarity with Virtualization    Leading embedded software vendors     ...
Time-to-market Pressures Promoting Virtualization Use                     Primary Advantages from the Use of Virtualizatio...
Education Critical to Adoption of Virtualization Solutions    VDC expects leading vendors to continue to evangelize benef...
Embedded Software & Tools Research ScheduleEmbedded Software & Tools Market Intelligence Service  Track 1: Embedded Softwa...
Thank You for Attending this VDC WebcastFor more information please contact:                      Christopher Rommel – Vic...
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When Will Virtualization Reach Tipping Point in Embedded?

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During this QuickCast, analyst Jared Weiner discusses the emergence of virtualization in the embedded space.

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When Will Virtualization Reach Tipping Point in Embedded?

  1. 1. Embedded Software & Tools Practice Christopher Rommel – Vice President Steve Balacco – Practice Director Jared Weiner – Analyst QUICKCAST When Will Virtualization ReachSEPTEMBER 2011 Tipping Point in Embedded? And how can Embedded ISVs accelerate the timeline? © 2011 VDC Research Webcast Embedded Software & Toolsvdcresearch.com
  2. 2. Recording Available A full audio recording is available for download at: http://www.vdcresearch.com/market_research/embedded_software/freeresearch.aspx © 2011 VDC Research Webcast Embedded Software & Toolsvdcresearch.com
  3. 3. About Us Market Intelligence for Technology Vendors & Investors  Direct-Contact Primary Market Research  Deeply Segmented Data  Expert Insights  Validated Results Consulting Services for Your Most Critical Business Decisions  Research-Based Consulting  Transparent Tools & Methodology o Highly Customized Survey Guides & Output Templates o Sophisticated Market Estimate & Forecast Models o Detailed, Flexible Stakeholder Maps & Profiles o Industry Development Scenarios o Market Opportunity Fit Screening, Rating & Ranking © 2011 VDC Research Webcast Embedded Software & Toolsvdcresearch.com
  4. 4. Our Core Coverage Areas AutoID & Transaction Automation Embedded Hardware & Systems Mobile & Wireless Industrial Automation & Control Embedded Software & Tools Emerging Technologies © 2011 VDC Research Webcast Embedded Software & Toolsvdcresearch.com
  5. 5. Ways to Work With UsOur syndicated research is the basis for the many ways VDC can help you grow your business. We offer a wide variety of services designed to meetspecific tactical and strategic decision support needs. All of our services are built on a foundation of highly skilled professionals applying robustmethodologies to VDC’s large and continuously refreshed datasets. © 2011 VDC Research Webcast Embedded Software & Tools vdcresearch.com
  6. 6. Today’s Speaker Jared Weiner Analyst, Embedded Software & Tools Practice Jared supports all of the Embedded Software and Tools practice’s major research programs and is a contributor on custom research and consulting engagements. His work includes coverage of embedded operating systems, software development tools, modeling and test tools, and more. He has additional research experience in education and financial services. Jared received an MBA from Babson College in 2007, and graduated from Bentley College in 2002 with a BS in Information Design and Corporate Communication.For complimentary insights and marketing data: http://blog.vdcresearch.com/embedded_sw/ © 2011 VDC Research Webcast Embedded Software & Tools vdcresearch.com
  7. 7. Virtualization Emerging in Embedded Embedded systems developers face many constraints o Challenging economic conditions o Time-to-market pressures o Cost-reduction requirements Demands on the capabilities of embedded devices continue to rise o Mobility requirements o Safety- and security-critical functionality o Multicore processor technology Virtualization has emerged as an alternative to address many of these challenges o Deployed in the enterprise/IT space for years, led by vendors such as Citrix Systems and VMware o Advantages of virtualization for enterprise systems include: • Overhead savings • Flexibility • Increased data storage capacity Different benefits apply in mobile and embedded systems © 2011 VDC Research Webcast Embedded Software & Toolsvdcresearch.com
  8. 8. Majority of Embedded Engineers Lack Significant Familiarity with Virtualization  Leading embedded software vendors Respondents’ Familiarity with the Concept of Virtualization putting spotlight on virtualization (Percent of Respondents) o Embedded hypervisors o Microkernels and RTOSs with 10% partitioning capabilities 29% o Aggressive marketing  Engineers still lack familiarity with concept 30% o Only marginal improvement since 2008 o Tipping point on horizon? 31% Extremely familiar Moderately familiar Only slightly familiar Not at all familiar © 2011 VDC Research Webcast Embedded Software & Toolsvdcresearch.com
  9. 9. Time-to-market Pressures Promoting Virtualization Use Primary Advantages from the Use of Virtualization in Mobile & Embedded Systems (Percent of Respondents) 27% Ability to easily port designs to hardware platforms 23% Secure partitioning of guest operating systems 22% Ability to easily run and manage multiple OSs 17% Ability to easily integrate new applications onto existing platforms 17% Enable safety-critical certification of the underlying operating system 16% Ability to partition or segment application functionality over multiple processors 5%Ability to consolidate discrete processors forpotential bill of material (BOM) cost savings 1% Other 5% None of the above 37% Dont know 0% 5% 10% 15% 20% 25% 30% 35% 40% Note: Percentages sum to over 100% due to multiple responses; Respondents could select up to three criteria. © 2011 VDC Research Webcast Embedded Software & Tools vdcresearch.com
  10. 10. Education Critical to Adoption of Virtualization Solutions  VDC expects leading vendors to continue to evangelize benefits o Success stories o Webinars o White papers  Professional services also critical to successful adoption of virtualization o Consulting o Engineer training  Leading vendors (in alphabetical order) o Enea o Green Hills Software o LynuxWorks o OK Labs o Real-Time Systems o Red Bend Software o SYSGO o TenAsys o Wind River © 2011 VDC Research Webcast Embedded Software & Toolsvdcresearch.com
  11. 11. Embedded Software & Tools Research ScheduleEmbedded Software & Tools Market Intelligence Service Track 1: Embedded Software Engineering Market Technologies & Statistics o Embedded / Real-Time Operating Systems – Available Now o Android & Linux in the Embedded Systems Market – Available Now o Mobile Operating Systems – Available Now o Virtualization for Mobile & Embedded Systems – Available Now o Multicore Components & Tools – October o Safety & Security – October o Vertical Markets & Applications – November o Embedded Systems Market Statistics – December Track 2: Embedded System Engineering Survey Data o Operating Systems – Available Now o Development Tools – Available Now o Vertical Markets – September o Regional – September o Processor Architecture – September © 2011 VDC Research Webcast Embedded Software & Tools vdcresearch.com
  12. 12. Thank You for Attending this VDC WebcastFor more information please contact: Christopher Rommel – Vice President crommel@vdcresearch.com | 508.653.9000 x123 Stephen Balacco – Practice Director sbalacco@vdcresearch.com | 508.653.9000 x124 Jared Weiner – Analyst jweiner@vdcresearch.com | 508.653.9000 x143 Bob Perugini – Account Director bperugini@vdcresearch.com | 508.653.9000 x144For complimentary insights and marketing data: http://blog.vdcresearch.com/embedded_sw/ © 2011 VDC Research Webcast Embedded Software & Tools vdcresearch.com

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