Your SlideShare is downloading. ×
0
What Do Engineers Look for in an Embedded OS?
What Do Engineers Look for in an Embedded OS?
What Do Engineers Look for in an Embedded OS?
What Do Engineers Look for in an Embedded OS?
What Do Engineers Look for in an Embedded OS?
What Do Engineers Look for in an Embedded OS?
What Do Engineers Look for in an Embedded OS?
What Do Engineers Look for in an Embedded OS?
What Do Engineers Look for in an Embedded OS?
What Do Engineers Look for in an Embedded OS?
What Do Engineers Look for in an Embedded OS?
What Do Engineers Look for in an Embedded OS?
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

What Do Engineers Look for in an Embedded OS?

1,430

Published on

During this QuickCast, Jared Weiner, Analyst for VDC’s Embedded Software and Tools practice, discusses the key factors impacting the commercial market for embedded and real-time operating systems.

During this QuickCast, Jared Weiner, Analyst for VDC’s Embedded Software and Tools practice, discusses the key factors impacting the commercial market for embedded and real-time operating systems.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,430
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • VDC Research Group (VDC) provides exceptionally detailed direct-contact primary market research and consulting services to many of the world's largest technology suppliers, innovative start-ups and leading investors.
  • VDC Research Group (VDC) provides exceptionally detailed direct-contact primary market research and consulting services to many of the world's largest technology suppliers, innovative start-ups and leading investors.
  • The firm is organized around six practices, each with its own focused area of coverage, but all committed to the firm’s core philosophy.
  • This philosophy is applied in our syndicated research and in the wide variety of other services we provide to meet our clients’ specific tactical and strategic decision support needs. All of our services are built on a foundation of highly skilled professionals applying robust methodologies to VDC’s large and continuously refreshed datasets.
  • Thank you, Katja. So to set the stage for today’s discussion around key factors impacting the commercial market for embedded and real-time operating systems, I wanted to first talk a little bit about the types of operating systems deployed in today’s embedded devices.Developers responding to our 2011 Embedded Engineering Survey indicated that less than one-quarter of the devices shipped by their companies in 2010 featured a commercially licensed embedded operating system, with nearly half of these devices shipped with either no formal OS or an OS developed in-house.This ratio can be explained in part by the specifications of the embedded systems being developed by these engineers, as many of these devices simply might not have the necessary power, connectivity, or performance requirements to justify the use of a formal, commercial operating system. Additionally, many engineering organizations are faced with cost restrictions or a heavy reliance on legacy systems.However, VDC believes this also indicates that commercial suppliers have a considerable opportunity to win business with OEMs who utilize no formal or a publicly obtained open source operating system because they have not yet been convinced of the benefits of implementing a commercial solution.Among these benefits, of course, are pre-integrated software stack components, commercial support services, and other supplemental offerings.Despite this opportunity, additional challenges and rising competition remain for commercial platforms, particularly in the form of consortia-based offerings such as Android and GENIVI, but also through the maturing solutions provided by semiconductor suppliers.
  • So what is it exactly that engineers are looking for when they select their OS?Our data reveals that, first and foremost, engineers consider the reliability and stability of an OS before choosing to deploy it in an embedded device, followed by real-time capabilities and performance. We believe this is an indication that the increasing sophistication of today’s embedded systems may be magnifying the need for an embedded OS to be able to reliably handle increasingly complex functionality.This also means, of course, that overall cost is not the most important factor during the OS selection process, which may or may not be surprising to you. But why is this the case? It may be likely that, as the economy recovered in 2010, cost restrictions loosened, slightly, to the point where other factors became more critical.In looking at this list of selection criteria, you may also have noticed the low rankings of virtualization capabilities and the support for multicore and multiprocessing architectures. These technologies, while certainlybuzzworthy in the embedded space and becoming a key focus of many embedded OS vendors, are not yet among the main factors considered by engineers when selecting an embedded operating system.
  • Other software stack components included within an embedded system represent another key indicator around the breadth of additional support and solutions that vendors should consider including around their embedded operating systems.TCP/IP stacks, file systems, and USB connectivity stacks were the most frequently required software stack components on respondents’ current projects. Looking forward to a similar project in two years, engineers indicated increasing expectations for the use of a majority of the software stack components seen here, signifying the increasing capabilities expected to be included within embedded systems in the coming years.Now, of the software stack components for which survey respondents indicated the greatest potential increase (which include Zigbee connectivity stacks, USB connectivity stacks, other wired/wireless connectivity stacks, and web browsers), each pertains to device connectivity or interconnectivity between devices. This connectivity and interconnectivity is driving growth across a number of vertical market segments, as devices such as medical diagnostic equipment, microwaves, printers, self-service retail kiosks, televisions, and other devices are becoming increasingly connected to home and enterprise networks, as well as to each other.
  • So we’ve talked a little bit about what engineers consider when selecting an embedded OS, and the other software stack components for which they are most likely to require support. The good news, or bad news, depending on your perspective, is that once a selection is made our data shows that OS reselection is common, with 60% of our survey respondents indicating the OS used on their current project is the same OS brand as used in their most recent, similar project.But what does this mean?For operating system suppliers, this propensity for brand loyalty is indicative of the likelihood of securing future business once an initial relationship is established with a new customer. When satisfied with an embedded operating system, engineers are less likely to go through the process of evaluating a different platform for a new project, as the potential advantages of a new platform are often overridden by the complications associated with switching vendors, such as porting legacy code, developer training, etc.This loyalty is not blind, however, as 20% of those surveyed did switch operating system suppliers from their previous, similar project. There are many factors that can impact the continued use of an operating system, including price, performance, functionality, and support. Engineers unhappy with some or all of these aspects represent the opportunity for vendors in this space to capitalize on the dissatisfaction with competitors. As such, relationships with customers new and old must be carefully cultivated and maintained in order to ensure repeat business and to reduce the possibility of frustrated or displeased customers switching vendors.
  • So that concludes our discussion for today. As you can see on this slide, we will be continuing our investigation of embedded software and tools technologies as part of our ongoing Embedded Software & Tools Market Intelligence Service, with new research volumes available throughout the year.
  • If you have questions about this webcast, our research, or any other topics within the world of embedded software and tools technologies, please do not hesitate to contact us.Thank youvery much for joining us today!
  • Transcript

    • 1. Developers’ perspectives and expectations for embedded/real-time operating systems
      MAY 2011
      WEBCAST
      Steve Balacco– Practice Director
      Christopher Rommel– Senior Analyst
      Jared Weiner – Analyst
      What Do Engineers Look for in an Embedded OS?
    • 2. A full audio recording is available for download at:
      http://vdcresearch.com/market_research/embedded_software/freeresearch.aspx
      Recording Available
    • 3. About Us
      Market Intelligence for Technology Vendors & Investors
      • Direct-Contact Primary Market Research
      • 4. Deeply Segmented Data
      • 5. Expert Insights
      • 6. Validated Results
      Custom Consulting Services for Your Most Critical Business Decisions
      • Research-Based Consulting
      • 7. Transparent Tools & Methodology
      • 8. Highly Customized Survey Guides & Output Templates
      • 9. Sophisticated Market Estimate & Forecast Models
      • 10. Detailed, Flexible Stakeholder Maps & Profiles
      • 11. Industry Development Scenarios
      • 12. Market Opportunity Fit Screening, Rating & Ranking
    • Our Core Coverage Areas
      Embedded Hardware& Systems
      Mobile & Wireless
      AutoID & TransactionAutomation
      Industrial Automation& Control
      Embedded Software & Tools
      Emerging Technologies
    • 13. Ways to Work With Us
      Syndicated Research
      Our syndicated research is the basis for the many ways VDC can help you grow your business. We offer a wide variety of services designed to meet specific tactical and strategic decision support needs. All of our services are built on a foundation of highly skilled professionals applying robust methodologies to VDC’s large and continuously refreshed datasets.
       
    • 14. Today’s Speaker
      Jared Weiner
      Analyst, Embedded Software & Tools Practice
      Jared supports all of the Embedded Software and Tools practice’s major research programs and is a contributor on custom research and consulting engagements. His work includes coverage of embedded operating systems, software development tools, modeling and test tools, and more. He has additional research experience in education and financial services. Jared received an MBA from Babson College in 2007, and graduated from Bentley College in 2002 with a BS in Information Design and Corporate Communication.
    • 15. Commercial OS Vendors Face Significant Challenges
      ~50% of devices shipped by respondents’ companies featured no formal OS or an in-house developed platform.
      Why?
      Device characteristics (size, requirements, etc)
      Cost restrictions
      Reliance on and/or reluctance to deviate from legacy software/systems
      Opportunity for software suppliers to evangelize the benefits of commercial solutions.
      Still, additional challenges remain
      Public open source
      Industry consortia (Android, GENIVI, etc.)
      Semiconductor suppliers
      No formal OS,31%
    • 16. Reliability, Real-Time Performance Driving OS Selection
      Importance of Embedded Operating System Characteristics During OS Selection for Current Project
      Small footprint vs. memory prices / availability
      Note: Percentages sum to over 100% due to multiple responses; Respondents could select up to three criteria.
    • 17. Other Software Stack Components Required by Current Project
      Interconnectivity Requirements of Embedded Devices Rising
      Note: Percentages sum to over 100% due to multiple responses; Respondents could select up to three criteria.
    • 18.
      • Repeat business from satisfied customers is likely.
      • 19. Technical complications associated with switching vendors
      • 20. Reluctance to dedicate time and effort toward evaluating alternatives
      • 21. Vendor loyalty is not blind–dissatisfied engineers may switch for a number of reasons:
      • 22. Price
      • 23. Performance
      • 24. Functionality
      • 25. Support
      • 26. Careful cultivation of customer relationships is key.
      OS Reselection Common Among Embedded Engineers
      Don’t know,20%
    • 27. Embedded Software & Tools Research Schedule
      Embedded Software & Tools Market Intelligence Service
      Track 1: Embedded Software Engineering Market Technologies & Statistics
      Embedded/Real-Time Operating Systems – Available Now
      Android & Linux in the Embedded Systems Market – May
      Mobile Operating Systems – June
      Virtualization for Mobile & Embedded Systems – July
      Multicore Components & Tools – August
      Safety & Security – October
      Vertical Markets & Applications – November
      Embedded Systems Market Statistics – December
      Track 2: Embedded System Engineering Survey Data
      Operating Systems – August
      Development Tools – August
      Vertical Markets – August
      Regional – August
      Processor Architecture – August
    • 28. Thank You for Attending this VDC Webcast
      For more information please contact:
      Stephen Balacco – Practice Directorsbalacco@vdcresearch.com|508.653.9000x124
      Christopher Rommel– Senior Analystcrommel@vdcresearch.com|508.653.9000 x123
      Jared Weiner – Analystjweiner@vdcresearch.com|508.653.9000 x143

    ×