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Tracking & Tracing the 2012 Barcode Solutions Market
 

Tracking & Tracing the 2012 Barcode Solutions Market

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VDC Analysts have spent 2011 talking with the barcode solutions supplier community, channel organizations and end-users about technology purchase, installation and convergence with other AIDC ...

VDC Analysts have spent 2011 talking with the barcode solutions supplier community, channel organizations and end-users about technology purchase, installation and convergence with other AIDC solutions including RFID, RTLS and NFC. During this webcast, VDC's Richa Gupta discusses the key insights from our coverage of this market and our expectations for 2012.

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  • VDC Research Group (VDC) provides exceptionally detailed direct-contact primary market research and consulting services to many of the world's largest technology suppliers, innovative start-ups and leading investors.
  • The firm is organized around six practices, each with its own focused area of coverage, but all committed to the firm’s core philosophy.
  • This philosophy is applied in our syndicated research and in the wide variety of other services we provide to meet our clients specific tactical and strategic decision support needs. All of our services are built on a foundation of highly skilled professionals applying robust methodologies to VDC’s large and continuously refreshed datasets.
  • broad adoption, scaling, decreased piloting, increased integration with legacy, more attractive price/performance levels and ROIs, Significant scale occurring in a diversity of applications, including:Item-level tracking in RetailTicketing in TransportationContactless payment
  • broad adoption, scaling, decreased piloting, increased integration with legacy, more attractive price/performance levels and ROIs, Significant scale occurring in a diversity of applications, including:Item-level tracking in RetailTicketing in TransportationContactless payment

Tracking & Tracing the 2012 Barcode Solutions Market Tracking & Tracing the 2012 Barcode Solutions Market Presentation Transcript

  • AutoID & Transaction Automation Practice Richa Gupta – Analyst WEBCAST 2012 Barcode PredictionsNovember 2011 © 2011 VDC Research Webcast AutoID & Transaction Automationvdcresearch.com
  • Recording Available A full audio recording is available for download at: http://vdcresearch.com/market_research/autoid/freeresearch.aspx © 2011 VDC Research Webcast AutoID & Transaction Automationvdcresearch.com
  • About Us Market Intelligence for Technology Vendors & Investors  Direct-Contact Primary Market Research  Deeply Segmented Data  Expert Insights  Validated Results Consulting Services for Your Most Critical Business Decisions  Research-Based Consulting  Transparent Tools & Methodology o Highly Customized Survey Guides & Output Templates o Sophisticated Market Estimate & Forecast Models o Detailed, Flexible Stakeholder Maps & Profiles o Industry Development Scenarios o Market Opportunity Fit Screening, Rating & Ranking © 2011 VDC Research Webcast AutoID & Transaction Automationvdcresearch.com
  • Our Core Coverage Areas AutoID & Transaction Automation Embedded Hardware & Systems Mobile & Wireless Industrial Automation & Control Embedded Software & Tools Emerging Technologies © 2011 VDC Research Webcast AutoID & Transaction Automationvdcresearch.com
  • Ways to Work With UsOur syndicated research is the basis for the many ways VDC can help you grow your business. We offer a wide variety of services designed to meet help you grow your business.specific tactical and strategic decision support needs. All of our services are built on a foundation of highly skilled professionals applying robustmethodologies to VDC’s large and continuously refreshed datasets. © 2011 VDC Research Webcast AutoID & Transaction Automation vdcresearch.com
  • Today’s Speaker Richa Gupta Analyst Richa has worked as an Associate Research Manager in the Customer Satisfaction Management and Measurement (CSMM) division at IMRB International, Mumbai. Her stint there involved work on Customer and Channel Partner Satisfaction studies, Customer Relationship Assessment (CRA) and Customer Transaction Assessment (CTA) for one of India’s largest telecom service providers. During the course of her MBA, she took up a 4-month Internship at a salon chain wherein she was instrumental in designing the Operational Audit format along with being an integral part of the team that set up the software module for achieving operational standardization. Richa has a degree in Computer Engineering from the University of Pune, India and holds an MBA in Retail Management from NMIMS, Mumbai, India.For complimentary insights and marketing data: http://blog.vdcresearch.com/autoid © 2011 VDC Research Webcast AutoID & Transaction Automation vdcresearch.com
  • Today’s Agenda Barcode Market Overview Market Overview › Barcode Printers › Barcode Scanners › Barcode Software Solutions © 2011 VDC Research Webcast AutoID & Transaction Automationvdcresearch.com vdcresearch.com
  • Barcode Market OverviewExpect slowed growth, more convergence, extended application supportMeasured barcode solutions market growth  Global economic volatility in 2011 has contributed to slower-than-expected growth in the AIDC market  Continued extension of refresh cycles  Intensified competition from suppliers in APAC, particularly in the Barcode Printers marketGrowth in 2012 slower than previously thought  Margin constraints, budget reductions, slowed deployments  Slower growth noted in applications with mature infrastructure  Enterprises with broader AIDC adoption strategies don’t anticipate any significant budget decreasesEnterprise end-users across vertical market segments are looking to leverage thecapabilities of some or all of the following AIDC solutions: Barcode, RFID, RTLS and NFC  Technology convergence expected to become core strategy  Enhance visibility, establish migration pathSoftware platforms as key differentiator  Increased demand for seamless integration, multi-application support  Strategic partnerships with the ISV community © 2011 VDC Research Webcast AutoID & Transaction Automation vdcresearch.com
  • Global Barcode Printers MarketChanging regional dynamics in the barcode printers space Global Barcode Printer Revenues Suppliers to continue experiencing 2010 = $1,862.9 Million significant opportunity in the Asian market :  Infrastructure development $1,000  Increased globalization $800  Extensive usage of Dealer / Distributor model Key Printer Technology Trends $600  Low cost desktop grows, mid-range contracts $400  Migration from Thermal Transfer to Direct Thermal – due to thermal transfer ribbon shortage $200  Ribbon Save Technology – to reduce consumables-related expenses  Smart printers © 2011 VDC Research Webcast AutoID & Transaction Automation vdcresearch.com
  • Global Barcode Scanners MarketEnd-user enterprises increasingly supplementing existing barcode scanning infrastructure with imagers Global Barcode Scanner Revenues Regional Highlights Segmented by Form Factor 2010 = $1,745.3 Million  Continued migration to imaging platform with a significant increase in 2D adoption in the US  Significant adoption of linear imaging in emerging SA markets$1,200  Developing economies in Eastern Europe driving growth for linear imagers and laser$1,000 scanners $800  Increased globalization and infrastructure development in APAC $600 Technology Trends $400  Mobility becoming more critical in more $200 markets $0  Continued influx of consumer devices  “On screen” barcodes  Imagers, particularly 2D, will be increasingly leveraged as a platform technology  2D application development © 2011 VDC Research Webcast AutoID & Transaction Automation vdcresearch.com
  • Global Barcode Software Solutions MarketIncreasing end-user consideration toward software investment driven by need to extend technology platform 2011 AIDC End-User Data Barcode Software Solutions Market (Average Barcode Software Budget) N=121 Growth Drivers $50  Compliance (government, industry, consumer)  Competitive differentiator in increasingly commoditized barcode hardware marketplace $40  Increased demand for device management solutions Budgets in ‘000s USD $30  Multi-application support / more robust platforms  Technology convergence $20 Primary Software Types  Barcode Label Generation $10  Remote Device Management  2D Imaging Applications $0 Software Budget © 2011 VDC Research Webcast AutoID & Transaction Automation vdcresearch.com
  • Thank You for Attending this VDC WebcastFor more information please contact: Richa Gupta – Analyst, AutoID & Transaction Automation rgupta@vdcresearch.com | 508.653.9000 x131 Andrew Nathanson – Vice President andrewn@vdcresearch.com | 508.653.9000 x148 Sherrie Nankin – Account Director snankin@vdcresearch.com | 508.653.9000 x119For complimentary insights and marketing data: http://blog.vdcresearch.com/autoid © 2011 VDC Research Webcast AutoID & Transaction Automation vdcresearch.com