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Time to Care About Health Care: RFID & RTLS
 

Time to Care About Health Care: RFID & RTLS

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The RFID and RTLS markets within the healthcare vertical continue to steadily evolve and adoption is increasing. More specifically, passive and active RFID as well as related RTLS-enabling ...

The RFID and RTLS markets within the healthcare vertical continue to steadily evolve and adoption is increasing. More specifically, passive and active RFID as well as related RTLS-enabling technologies (such as Wi-Fi and UWB) are being used to efficiently track supplies, medical equipment, medications, personnel, patients and more while providing attractive value propositions and business benefits to adopters. During this QuickCast, VDC’s Mike Liard discusses some of the key trends impacting RFID and RTLS adoption in the health care sector.

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  • VDC Research Group (VDC) provides exceptionally detailed direct-contact primary market research and consulting services to many of the world's largest technology suppliers, innovative start-ups and leading investors.
  • The firm is organized around six practices, each with its own focused area of coverage, but all committed to the firm’s core philosophy.
  • This philosophy is applied in our syndicated research and in the wide variety of other services we provide to meet our clients specific tactical and strategic decision support needs. All of our services are built on a foundation of highly skilled professionals applying robust methodologies to VDC’s large and continuously refreshed datasets.
  • Thank you for that introduction. Today, I will be discussing the RFID market opportunity for Item Level Tagging, also known as ILT. Our presentation today is entitled: Look at me, I’m ILT. This is an appropriate title given that any vendor or solutions providers – particularly those in the passive UHF space – can no longer afford to ignore the burgeoning ILT segment. Let’s begin by taking a quick look at the agenda for this QuickCastWe will first discuss some high-level observations on the RFID ILT market as a whole including HF and Passive UHF considerationsNext we will hone in on the passive UHF ILT segment where VDC sees strong momentum We will then explore the passive UHF ILT market further, examining the influence of anti-counterfeiting and authentication on adoptionFinally, we will offer some strategic guidance to vendors and solutions providers targeting ILT
  • To start, let’s be clear item level tagging is not a new concept or application in the RFID universe. In fact, ILT was an early vision for supply chains – the ability to track RFID-enabled items from the point of manufacture to the point of sale or point of delivery.The early vision for RFID-enabled ILT, however, differed from the early reality. RFID technology, especially passive UHF, was not ready for high-volume, low-cost ILT applications largely due to cost, performance and lack of standards. That is no longer the case. ILT is now a reality in a number of industries, most notably retail apparel.It has been a long road to get to the current levels of adoption and planned usage. As passive UHF technology and solutions matured over the last decade, shorter range HF RFID systems were being tested and deployed. Costs and range limitations in supply chain environments, however, presented hurdles to broader HF adoption for item-level tagging. Nonetheless, HF solutions have found current and historical success in select markets such as high-end luxury goods. For example, many major high-end retail jewelers have deployed HF-based systems tying together employee access control, item-level inventory control and even RFID-enabled marketing in stores. A few years back HF and UHF tags battled it out for frequency selection in the pharmaceuticals industry driving by anticipated – now delayed again – e-pedigree compliance in California. Passive UHF has now become the frequency of choice for the vast majority of pharmaceutical ILT pilots and deployments.So, what’s hot and what’s not in passive UHF ILT markets? VDC sees three key trends.
  • While the main value propositions for RFID-based ILT are inventory control and supply chain visibility, anti-counterfeiting and authentication are also main drivers for select high-volume goods. VDC highlights some of those specific items here.Pharmaceuticals…Alcohol…M2M…Other FMCGs…Anti-counterfeiting and authentication is playing such an influential role is these and other markets that VDC Research has dedicated its first RFID Fast Forward research effort to this topic, authoring a forward-looking paper on this market trend and opportunity. More information on our 2012 RFID Research Program and Fast Forwards is offered at the end of this QuickCast.
  • There are many strategies an RFID vendor or solutions providers can pursue in the passive UHF ILT market. We highlight a few of those recommendations today.
  • This slide offers a snapshot of VDC’s 2012 RFID Research Outline and Strategic Insights deliverables. The 2012 program offers two new exciting offerings to our clients:The Fast Forward TrackAND Custom Data Cuts The Fast Forward component takes a deeper dive into select markets and provides insight and thought leadership in areas that showcase the modernization of RFID.  Custom Data Cuts enabled clients to select and purchase data relevant to their targeted and served markets and according to your budget.  We are excited about our 2012 RFID Research Outline and hope you are as well. Thank you.

Time to Care About Health Care: RFID & RTLS Time to Care About Health Care: RFID & RTLS Presentation Transcript

  • AutoID & Transaction Automation Practice QuickCast Time to Care about Health Care: RFID & RTLS June 2012 By: Michael Liard – Director © 2012 VDC Research QuickCast AutoID & Transaction Automationvdcresearch.com
  • Recording Available A full audio recording is available for download at: http://vdcresearch.com/market_research/autoid/freeresearch.aspx © 2012 VDC Research QuickCast AutoID & Transaction Automationvdcresearch.com
  • About Us Market Intelligence for Technology Vendors & Investors  Direct-Contact Primary Market Research  Deeply Segmented Data  Expert Insights  Validated Results Custom Consulting Services for Your Most Critical Business Decisions  Research-Based Consulting  Transparent Tools & Methodology o Highly Customized Survey Guides & Output Templates o Sophisticated Market Estimate & Forecast Models o Detailed, Flexible Stakeholder Maps & Profiles o Industry Development Scenarios o Market Opportunity Fit Screening, Rating & Ranking © 2012 VDC Research QuickCast AutoID & Transaction Automationvdcresearch.com
  • Our Core Coverage Areas AutoID Embedded Hardware & Systems Embedded Software & Tools Mobile & Wireless © 2012 VDC Research QuickCast AutoID & Transaction Automationvdcresearch.com
  • Ways to Work With UsOur market research is the basis for the many other ways that VDC can help you to grow your business. Our clients rely on us toOur market research is the basis for the many other ways that VDC can help you to grow your business. Our clients rely on us toprovide actionable insights that support their most important strategic initiatives including: corporate developmentprovide actionable insights that support their most important strategic initiatives including: corporate developmentprojects, opportunity assessments and lead generation programs.projects, opportunity assessments and lead generation programs. © 2012 VDC Research QuickCast AutoID & Transaction Automation vdcresearch.com
  • Today’s Speaker Michael Liard Director, AutoID Michael is Director of VDC’s AutoID research practice. Michael serves as VDCs lead analyst and consultant on all proprietary research and consulting engagements involving AutoID product, market or channel development. Michael has covered the RFID and broader automatic identification industry, including research and analysis for barcode, contactless, NFC and RTLS technologies and solutions for more than a decade. Prior to VDC, Michael was employed by ABI Research as Practice Director, RFID. He also worked for Accenture (formerly Andersen Consulting) in their Organization and Human Performance practice. Michael has contributed to and has been cited in various industry trade press and national publications, including national TV appearances. Michael has also been a speaker at a number of industry-related conferences. Michael was presented the “Excellence in Journalism Award” by AIM Global in 2011. He was the first industry analyst to receive the award since its inception. Michael graduated Summa Cum Laude from Providence College (Rhode Island, USA) where he studied Political Science (major), Business, Marketing, Finance, and Economics (minors).For complimentary insights and marketing data: http://blog.vdcresearch.com/autoid/ © 2012 VDC Research QuickCast AutoID & Transaction Automation vdcresearch.com
  • Today’s Agenda Health Care Getting the RFID & RTLS Treatment Key Adoption Drivers for and Benefits of Using RFID & RTLS in Health Care Recommendations for a Tighter, More Focused Health Care Strategy © 2012 VDC Research QuickCast AutoID & Transaction Automationvdcresearch.com vdcresearch.com
  • Health Care Getting the RFID & RTLS TreatmentPress announcements of RFID and RTLS deployments at hospitals, labs and manufacturers havebecome more frequent over the last two yearsInstallations are primarily focused on three key areas o High value equipment locating o Safety and compliance o Patient flow tracking or monitoringVA Hospitals in the US helping to drive RTLS market o Contract’s maximum value is $543 Million, 5 years o HP selected as a primary vendor - awarded June 8th o No single RFID or RTLS technology identified/selected under VAs RTLS VISN 23 Task OrderKorea leads the charge for pharmaceuticals anti-counterfeiting & track-and-trace via RFID o Government compliance and investment/funding are primary drivers o 100’s of millions of passive UHF tags today with billions predicted for the futureM&A and investment activity within RTLS sector continues (health care market a key factor inthese decisions) o Awarepoint – received an additional $14 Million from multiple investors o AeroScout – Stanley Health Care acquired for $200-$250 Million (terms not disclosed) © 2012 VDC Research QuickCast AutoID & Transaction Automation vdcresearch.com
  • Key Adoption Drivers for and Benefits of Using RFID & RTLS in Health CareHF, Passive UHF, Active RFID and RTLS being used throughout health care environmentsHospitals and health care organizations are employing RFID & RTLS solutions to: o Improve patient monitoring and safety o Increase asset utilization and reduce capital costs with real-time tracking o Dramatically decrease equipment rental costs o Automated IT asset management and document tracking for compliance with SOX and/or HIPPA regulations o Boost revenue with automated billing – for example tagged items in smart cabinets o Reduce medical errors and improve care by tracking medical devices o Enhance supply-chain efficiencies and safety by tracking products (i.e., pharmaceuticals, medical devices, equipment and supplies), clinical samples, blood bags and more o Enable more secure, automated and personalized patient admissions and care management via contactless smartcards through RFID-enabled healthcare ID cards © 2012 VDC Research QuickCast AutoID & Transaction Automation vdcresearch.com
  • Recommendations for a Tighter, More Focused Health Care StrategyVDC offers some high-level guidance to achieving success in burgeoning health care marketBe aware of the differences and nuances of the health care market’s approach to RFID and RTLS o Supply chains are different from hospitals, laboratories and other closed-loop environments o While passive RFID (HF and UHF) solutions are predominant in supply chain management environments, hospital IT staffs focused on asset management or personnel/patient tracking systems are exploring the higher end of RFID frequency spectrum, including active RFID and UWB- and Wi-Fi-based RTLS systems o Understand and appreciate the longer sales cycle that can occur by targeting single sitesOne technology will not serve or fit all in health care o Hybrid solutions the new normal? – Yes, as RFID & RTLS are enablers and not an end in themselves to solving visibility and business processes challenges o Over the next few years VDC expects to see continued investments in IT systems and networks that support new applications, as well as the adoption of RFID, 2D barcodes, RTLS, Zigbee, NFC mobile applications, software and moreIt is vital that alliances and partnerships are focused on the delivery of total solutionsVendors must develop health care-specific strategies and co-branded market messaging as well aseducation and awareness campaigns that center on RFID- and RTLS-enabled applications, technology differences and the value propositions tied to those solutions © 2012 VDC Research QuickCast AutoID & Transaction Automation vdcresearch.com
  • 2012 Research ProgramsStrategic Insights 2012: The Global Market for Passive & Active RFID, Contactless & RTLS TechnologyResearch Program Components:FastForward: Insight for LeadersVolume 1: Authentication & Anti-Counterfeiting: The Next Wave of AdoptionVolume 2: RFID Exposed: The Naked Truth on the Benefits of RFIDVolume 3: TBAVolume 4: TBAGlobal RFID & RTLS Market Analysis (Research Report)Global EPC Solutions Market Analysis (Research Report)Semi-Annual Market Estimates & Forecasts (Market Data)VDC Datablade Access © 2012 VDC Research QuickCast AutoID & Transaction Automation vdcresearch.com
  • Thank You for Attending this VDC QuickCastFor more information please contact: Mike Collette – VP, Sales & Enterprise Accounts info@vdcresearch.com | 508.653.9000 x112 Michael Liard – Director, AutoIDFor complimentary insights and marketing data: http://blog.vdcresearch.com/autoid/ © 2012 VDC Research QuickCast AutoID & Transaction Automation vdcresearch.com