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The Cross Platform Conundrum
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The Cross Platform Conundrum

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Device diversity has quickly become the "new normal" with mobile policies evolving and employees being given more device choice and access to a broader range of mobile applications. The mobile device ...

Device diversity has quickly become the "new normal" with mobile policies evolving and employees being given more device choice and access to a broader range of mobile applications. The mobile device proliferation that is occurring in most businesses is translating into a marked increase in the number of corporate users accessing enterprise data. The good news is that there is no shortage of enterprise-grade solutions that span the full solution range that is increasingly required for companies investing in enterprise mobility solutions. In this QuickCast, Eric Klein explains how businesses are increasingly recognizing that mobile solutions can empower their workforce, and the role custom mobile applications will play in this shift.

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  • VDC Research Group (VDC) provides exceptionally detailed direct-contact primary market research and consulting services to many of the world's largest technology suppliers, innovative start-ups and leading investors.
  • BYOD is without question impacting the enterprise – however, corporate liable programs are evolving as well with many employers beginning to offer their employees choice …. This is quickly leading to device diversity (a good tongue twister) becoming the “new normal” The mobile device proliferation that is occurring in most businesses is translating into a marked increase in the number of corporate users that are accessing enterprise data –– the good news is that there is no shortage of enterprise-grade solutions that span the full solution range that is increasingly required for companies that are investing in enterprise mobility solutions …The evolution and capabilities of device and app mgmt. platforms along with tools/platforms for rapid application development are giving organizations the peace of mind to further enable their workforce with access to corporate data beyond just email and personal information management …Mobile-development oriented vendors have done well in architecting their solutions to cater to traditional software developers and given them a viable path into mobile development …While the “stars are aligning” and many vendors are well positioned to service their customers with a end to end solutions for many of the required elements to a mobile strategy, IT organizations with increasingly face a classic IT dilemma when it comes to app enablement – whether to develop mobile applications internally or leverage third parties with expertise in mobile development – moving forward, we believe that mobile development will be integral to an overall mobile strategy this has created a significant opportunity for vendors that can deliver tools and platforms that can help in streamlining mobile development processes … Bottom line - businesses are increasingly recognizing that mobile solutions can empower their workforce and custom mobile applications are going to play a major role …
  • Mobile platforms bring the ability to create a more connected, engaged and productive workforce – however there are significant challenges that CIOs and IT organizations face when developing mobile applications – this data is from a recent VDC survey of IT decision makers that are investing in mobile solutions ... No surprise, the majority of our respondents cited dev. costs and time (which equals money) as the primary barriers to mobile enablement of their workforce …We know that native applications offer the premium experience that many end users want however, development is not only complex, but can be costly … however, even with right tools, mobile development can be complex with platform specific paradigms and the need to identify the appropriate application path for the intended mobile workflow – informational / transactional etc.
  • Vendors competing in the mobile development tool/platform space face a number of hurdles to overcome … a primary challenge for many will be understanding the distinctive capabilities required to separate product strategies from more sophisticated platform strategies … fostering a developer community can lead to platform innovation – we see vendors that are successful as This is an active segment in the mobility space …4 vendors:VerivoXamarinFramehawkSenchaHave closed funding rounds in the last 8 months …2 vendors:WorklightRhomobileWere acquired in the past 12 months …
  • No phone extensions for any analysts.

The Cross Platform Conundrum The Cross Platform Conundrum Presentation Transcript

  • Mobile & Wireless Practice The Cross Platform Conundrum July 2012 By: Eric Klein– Senior Analyst © 2012 VDC Research QuickCast Mobile & Wirelessvdcresearch.com
  • Recording Available A full audio recording is available for download at: http://vdcresearch.com/market_research/mobile_wireless/freeresearch.aspx © 2012 VDC Research QuickCast Mobile & Wirelessvdcresearch.com
  • About Us Market Intelligence for Technology Vendors & Investors  Direct-Contact Primary Market Research  Deeply Segmented Data  Expert Insights  Validated Results Custom Consulting Services for Your Most Critical Business Decisions  Research-Based Consulting  Transparent Tools & Methodology o Highly Customized Survey Guides & Output Templates o Sophisticated Market Estimate & Forecast Models o Detailed, Flexible Stakeholder Maps & Profiles o Industry Development Scenarios o Market Opportunity Fit Screening, Rating & Ranking © 2012 VDC Research QuickCast Mobile & Wirelessvdcresearch.com
  • Our Core Coverage Areas AutoID Embedded Hardware & Systems Embedded Software & Tools Mobile & Wireless © 2012 VDC Research QuickCast Mobile & Wirelessvdcresearch.com
  • Ways to Work With UsOur market research is the basis for the many other ways that VDC can help you to grow your business. Our clients rely on us toprovide actionable insights that support their most important strategic initiatives including: corporate development projects,opportunity assessments and lead generation programs. © 2012 VDC Research QuickCast Mobile & Wireless vdcresearch.com
  • Today’s Speaker Eric Klein Senior Analyst, Mobile & Wireless Eric is a market research and consulting professional specializing in the design, analysis, and delivery of project-based research. Over the past 15 years, Eric has worked with a wide array of firms across a number of industries, leading quantitative and qualitative research in areas such as innovation in enterprise software, supply chain risk management, manufacturing operations / automation, and IT spending research. Eric has worked in a variety of market research and management roles, providing market data and competitive intelligence to Fortune 500 firms. His previous employers include: AMR Research, The Yankee Group, and Affiliated Computer Services (ACS). Eric holds a Bachelor of Science in Finance from Boston University.For complimentary insights and marketing data: http://blog.vdcresearch.com/mobile_and_wireless/ © 2012 VDC Research QuickCast Mobile & Wireless vdcresearch.com
  • Today’s Agenda How mobile enablement will / is impacting businesses Why app design decisions must be carefully considered WORA in 2012 © 2012 VDC Research QuickCast Mobile & Wirelessvdcresearch.com vdcresearch.com
  • Modern mobile platforms are a change agentBYOD = opportunity for mobile enablement within the enterprise …Many IT organizations have recognized the need to complement their traditional desktop and webapplication development activities with mobile development specialists  The number of corporate users that access enterprise data is on the rise  The ‘new normal’ is having to support multiple mobile platforms  IT organizations are facing a classic ‘IT dilemma’  Build custom mobile apps in-house or outsource their app development to a third-party?Frameworks allow multiple platforms to be targeted with less effort and cost  Tools, frameworks and libraries that streamline mobile development are flourishing  Multiple paths have emerged for software developers to utilize existing skills  Powerful open source tools have emerged that offer technical supportMobile platforms bring the ability to create a more connected, engaged and productive workforce –however there are significant challenges that CIOs and IT organizations face …  There are different software development kits (SDKs), programming languages, development tools, operating systems and computing platforms  App scenarios must be carefully considered: b2b / b2e / b2c  If developing ‘natively’ there are different programming paradigms © 2012 VDC Research QuickCast Mobile & Wireless vdcresearch.com
  • A Classic IT Dilemma – Build in-house or Outsource?Cross-platform development tools bring the ability to target multiple platforms with less effort and cost What was the single most important technology-related barrier keeping your organization from evaluating or fully implementing a enterprise mobility solution? Multiple Response Question, % Respondents, n=106 High cost of development 47% Time – the process takes too long 37% The revenue potential/business model isn’t alluring enough 30% Poor SDK documentation and tech support 20% Lacking the appropriate skills for mobile SW dev. 19% Lack of mobile application authoring tools 17% Lack of starter kits 17% Lack of marketing skills 15% 0% 20% 40% 60% © 2012 VDC Research QuickCast Mobile & Wireless vdcresearch.com
  • Mobile-Oriented Development Platforms Have Attracted Significant FundingMaintaining an active and engaged developer community will be critical for sustainabilityEnterprise-oriented frameworks Notable Mobile Development Oriented Vendorshave quickly become viable in- Year Total Capital Raised Companyhouse mobile development Founded (to date)platforms for organizations both Appcelerator 2006 $50Mlarge and small Framehawk 2008 $11MThe write once run anywhere(WORA) message from cross- MoSync 2004 Not disclosed (2009 Series A)platform vendors resonates well PhoneGapwith organizations that support (Apache Cordova) 2008 Nonemultiple mobile platforms withdiverse application environments. Rhomobile* 2008 $1MDevelopment languages are Sencha 2007 $29Mvaried – so too is the flexibilityaround the usage of IDEs, such as Verivo Software 1998 $24MEclipse, Visual Worklight * 2006 $17.6MStudio, Textemate, NetBeans, etc. Xamarin 2011 $12M * Worklight was acquired by IBM in January of 2012 PhoneGap was acquired by Adobe Systems in October of 2011 Rhomobile was acquired by Motorola Solutions in October of 2011 © 2012 VDC Research QuickCast Mobile & Wireless vdcresearch.com
  • Strategic Insights 2012: Enterprise Mobility Solutions MarketSyndicated Research:Track 1: FastForward: Insight for Leaders Volume 1: A Classic Attack From Below – Gauging the Impact of Mobile Startups (published April, 2012) Volume 2: If you Build it, Will They Come? The Mobile Cross-Platform Field of Dream (publishing August, 2012) Volume 3: Mobile Distribution Channels: Driving Efficiencies for the Next Decade (publishing Q3) Volume 4: Redefining Rugged: Establishing new Rugged Benchmarks for Today’s Economy (publishing Q4)Track 2: Enterprise & Government Mobility HardwareTrack 3: Enterprise Mobility – Professional ServicesTrack 4: Enterprise Mobility – SoftwareTrack 5: Enterprise Mobility – Industry & Application MarketsTrack 6: Government Mobility – Vertical MarketsTrack 7: Enterprise Mobility – Total Cost of Ownership & ROI Models © 2012 VDC Research QuickCast Mobile & Wireless vdcresearch.com
  • Thank You for Attending this VDC Webcast.For more information please contact: Mike Collette– Vice President, Sales & Enterprise Accounts info@vdcresearch.com | 508.653.9000 x112 David Krebs – Vice President Eric Klein – Senior Analyst Balca Korkut – Analyst Britt Libby – AnalystFor complimentary insights and marketing data: http://blog.vdcresearch.com/mobile_and_wireless/ © 2012 VDC Research QuickCast Mobile & Wireless vdcresearch.com