Rugged Mobile Outlook
by VDC Research Group on Mar 29, 2012
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The rugged mobile market followed up a strong 2010 with another strong performance in 2011. Demand was especially strong for rugged handheld and tablet form factors. For handhelds the key themes in ...
The rugged mobile market followed up a strong 2010 with another strong performance in 2011. Demand was especially strong for rugged handheld and tablet form factors. For handhelds the key themes in 2011 was strong demand from the transportation/logistics sector as well as the EMEA regional market. Conversely, demand in North America slowed in the second half of the year, due, in part, to weakening retail opportunities. Our handheld market outlook for the nearterm is for vendor revenues to grow in the mid to high single digits. The rugged tablet market showed resilience in the face of continued attention directed towards consumer media pads and more specifically Apple’s iPad. Demand for tablets was concentrated around traditional inspection, delivery, healthcare and military markets. Several vendors launched or are in the process of releasing rugged Android powered tablets. While demand is beginning to percolate for these devices, we are seeing pent up opportunities for Microsoft’s pending Windows 8 platform. The rugged notebook market has performed less predictably over the course of 2011 as government budgets – both national/federal and state/local – contract. As a result shipments to the commercial sector as a percent of overall shipments increased substantially during the second half of 2011. During this QuickCast, VDC's David Krebs give an overview of the rugged mobile market, focusing on some of the key trends we believe will be driving change moving forward.
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Kirk Meyer