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RFID Heat Index 2011/RFID Watch List for 2012

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VDC believes that there are several trends to watch out for in the RFID market in 2012. RFID will find its way into more, harsher, user environments which will drive innovative vertical and …

VDC believes that there are several trends to watch out for in the RFID market in 2012. RFID will find its way into more, harsher, user environments which will drive innovative vertical and application solutions. NFC will go beyond payments and there will be now-term opportunities for NFC-enabled mobile advertising, infotainment, loyalty and access platforms for mobile devices. During this QuickCast, VDC's Mike Liard discusses these and other key trends for 2012 and takes a look back at few of the hottest trends and topics for RFID in 2011.

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  • VDC Research Group (VDC) provides exceptionally detailed direct-contact primary market research and consulting services to many of the world's largest technology suppliers, innovative start-ups and leading investors.
  • The firm is organized around six practices, each with its own focused area of coverage, but all committed to the firm’s core philosophy.
  • This philosophy is applied in our syndicated research and in the wide variety of other services we provide to meet our clients specific tactical and strategic decision support needs. All of our services are built on a foundation of highly skilled professionals applying robust methodologies to VDC’s large and continuously refreshed datasets.
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    • 1. AutoID & Transaction Automation Practice Michael Liard – Director, RFID QUICKCAST RFID Heat Index 2011/RFID Watch List for 2012November 2011 © 2011 VDC Research Webcast AutoID & Transaction Automationvdcresearch.com
    • 2. Recording Available A full audio recording is available for download at: http://vdcresearch.com/market_research/autoid/freeresearch.aspx © 2011 VDC Research Webcast AutoID & Transaction Automationvdcresearch.com
    • 3. About Us Market Intelligence for Technology Vendors & Investors  Direct-Contact Primary Market Research  Deeply Segmented Data  Expert Insights  Validated Results Consulting Services for Your Most Critical Business Decisions  Research-Based Consulting  Transparent Tools & Methodology o Highly Customized Survey Guides & Output Templates o Sophisticated Market Estimate & Forecast Models o Detailed, Flexible Stakeholder Maps & Profiles o Industry Development Scenarios o Market Opportunity Fit Screening, Rating & Ranking © 2011 VDC Research Webcast AutoID & Transaction Automationvdcresearch.com
    • 4. Our Core Coverage Areas AutoID & Transaction Automation Embedded Hardware & Systems Mobile & Wireless Industrial Automation & Control Embedded Software & Tools Emerging Technologies © 2011 VDC Research Webcast AutoID & Transaction Automationvdcresearch.com
    • 5. Ways to Work With UsOur syndicated research is the basis for the many ways VDC can help you grow your business. We offer a wide variety of services designed to meet help you grow your business.specific tactical and strategic decision support needs. All of our services are built on a foundation of highly skilled professionals applying robustmethodologies to VDC’s large and continuously refreshed datasets. © 2011 VDC Research Webcast AutoID & Transaction Automation vdcresearch.com
    • 6. Today’s Speaker Michael Liard Director, RFID Michael is VDC’s Director of RFID in the firm’s AutoID research practice. Michael serves as VDCs lead analyst and consultant on all proprietary research and consulting engagements involving RFID product, market or channel development. Michael has covered the RFID and broader automatic identification industry, including research and analysis for barcode, contactless, NFC and RTLS technologies and solutions for more than a decade. Prior to VDC, Michael was employed by ABI Research as Practice Director, RFID. He also worked for Accenture (formerly Andersen Consulting) in their Organization and Human Performance practice. Michael has contributed to and has been cited in various industry trade press and national publications, including national TV appearances. Michael has also been a speaker at a number of industry-related conferences. Michael was presented the “Excellence in Journalism Award” by AIM Global in 2011. He was the first industry analyst to receive the award since its inception. Michael graduated Summa Cum Laude from Providence College (Rhode Island, USA) where he studied Political Science (major), Business, Marketing, Finance, and Economics (minors).For complimentary insights and marketing data: http://blog.vdcresearch.com/autoid © 2011 VDC Research Webcast AutoID & Transaction Automation vdcresearch.com
    • 7. Today’s Agenda RFID Market Size Snapshot RFID Heat Index 2011 RFID Watch List 2012 Emerging Trends © 2011 VDC Research Webcast AutoID & Transaction Automationvdcresearch.com vdcresearch.com
    • 8. RFID Market Size SnapshotHorizontal use within verticals; Installation environments drive technology selection Global RFID Revenues by Product Product Category Key Developments/Drivers Category (Billions of Dollars)  EPC UHF expected to outpace HF volume in 2012  HF volume remains driven by $14 contactless, e-ID and library Transponders applications $12  LF tags core for animal ID, auto immobilization, access control and $10 industrial $8  EPC UHF reader innovation Readers  New form factors on the rise $6  Consumer devices as “readers” (e.g., NFC) $4  Supply chain driven $2 Printer/Encoders  CPG tagging (e.g. apparel, pharmaceuticals) $0  Bulk encoding 2010 2011 2012 2013  Key RFID growth segments 2014 2015  LOB Application Software Software & Services Transponders Readers Printers Software Services  Cloud Computing  Managed Services © 2011 VDC Research Webcast AutoID & Transaction Automation vdcresearch.com
    • 9. RFID Heat Index 2011What are a few of the hottest trends and topics for RFID in 2011?Economy Tested, Economy Tough Patience trumps frustration in 2011 RFID market Market did not contract Passive UHF segments remained stable, not explosive like 2009 to 2010The RFID Emperor Has Clothes Many live projects and several full-scale deployments; Billions of units on the horizon Wal-Mart a bit behind its original plan but remains committed to additional tagging in 2012 US and international retailers are making significant moves on RFIDTime to Care About Health Care RFID and RTLS-enabled asset, personnel and patient tracking Pharmaceuticals item level tagging, notably in South Korea e-ID and National Healthcare ID Card Programs such as current effort in Germany © 2011 VDC Research Webcast AutoID & Transaction Automation vdcresearch.com
    • 10. RFID Watch List 2012What are the key things to watch out for in 2012?RFID Taking on Harsh Environments RFID finding its way into more user environments, driving innovative vertical and application solutionsNFC Outside of Payment Payment is not the only play in NFCFocus on Food Safety and Security Regulations, recalls and reducing losses leveraging RFIDAuthentication, Anti-counterfeiting and Brand Protection Alcohol, pharmaceuticals, consumer electronics, consumables and moreHospitality Proving Hospitable to RFID “Likes,” linens, locks, loyalty and limitless © 2011 VDC Research Webcast AutoID & Transaction Automation vdcresearch.com
    • 11. Emerging TrendsMore Hybridization and Multi-modal AIDC Solutions (“RFID Plus”) Business Process Change Driving Selection of Multiple Technologies One Technology Seldom Fits All RFID Plus Barcode, RFID Plus RTLS, etc.Integration of Sensing/Monitoring Solutions (“RF+”) Cold Chain Management an Early Focus Traceability from Blood Bags to Blood Oranges HF (passive) and UHF (passive, active, battery assisted passive)Software and Service More Managed Services Offerings, including RFID-as-a-Service (RaaS) Cloud-based Solutions Line-of-Business Application Software © 2011 VDC Research Webcast AutoID & Transaction Automation vdcresearch.com
    • 12. Strategic Insights 2012: RFID MarketCapitalize on growth opportunities in the RFID market with VDC’s detailed market coverage, actionablemulti-layered data segmentation and expert analysis. Final Deliverables: Track 1: FastForward: Insight for Leaders Volume 1: Authentication & Anti-Counterfeiting: The Next Wave of Adoption Volume 2: RFID Exposed: The Naked Truth on the Benefits of RFID Volume 3: TBA Volume 4: TBA Track 2: RFID Supply & Demand Analysis Volume 1: Americas Volume 2: EMEA Volume 3: Asia-Pacific Volume 4: Global Volume 5: EPC UHF Solutions Custom Datasets VDC Research maintains the most extensive databases of vendor, channel and end-user data in the RFID industry. The information contained within this database is updated continuously and is the most comprehensive of its kind, offering highly granular and reliable market intelligence on nearly all leading and emerging RFID markets and opportunities on virtually any dimension. Founding Sponsorship Deadline: December 30, 2011 © 2011 VDC Research Webcast AutoID & Transaction Automation vdcresearch.com
    • 13. Thank You for Attending this VDC WebcastFor more information please contact: Michael Liard – Director, RFID mliard@vdcresearch.com | 508.653.9000 x145 Sherrie Nankin – Account Director snankin@vdcresearch.com | 508.653.9000 x119 Drew Nathanson – Vice President, AutoID andrewn@vdcresearch.com | 508.653.9000 x148For complimentary insights and marketing data: http://blog.vdcresearch.com/autoid © 2011 VDC Research Webcast AutoID & Transaction Automation vdcresearch.com

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