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POS Market Resurgence
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During this QuickCast, Chris Rezendes, Executive Vice President at VDC Research discusses the latest trends in customer engagement technology investment, focusing on interactive displays and digital ...

During this QuickCast, Chris Rezendes, Executive Vice President at VDC Research discusses the latest trends in customer engagement technology investment, focusing on interactive displays and digital signage and POS solutions as representative examples of next generation and traditional retail automation/customer engagement solutions market development.

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  • VDC Research Group (VDC) provides exceptionally detailed direct-contact primary market research and consulting services to many of the world's largest technology suppliers, innovative start-ups and leading investors.
  • VDC Research Group (VDC) provides exceptionally detailed direct-contact primary market research and consulting services to many of the world's largest technology suppliers, innovative start-ups and leading investors.
  • The firm is organized around six practices, each with its own focused area of coverage, but all committed to the firm’s core philosophy.
  • This philosophy is applied in our syndicated research and in the wide variety of other services we provide to meet our clients specific tactical and strategic decision support needs. All of our services are built on a foundation of highly skilled professionals applying robust methodologies to VDC’s large and continuously refreshed datasets.

POS Market Resurgence Presentation Transcript

  • 1. POS Market Resurgence
    MARCH 2011
    webcast
    Christopher Rezendes – Executive Vice President
  • 2. A full audio recording is available for download at:
    http://vdcresearch.com/market_research/autoid/freeresearch.aspx
    Recording Available
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    Our syndicated research is the basis for the many ways VDC can help you grow your business. We offer a wide variety of services designed to meet specific tactical and strategic decision support needs. All of our services are built on a foundation of highly skilled professionals applying robust methodologies to VDC’s large and continuously refreshed datasets.
     
  • 6. Today’s Speaker
    Chris Rezendes
    Executive Vice President
    Chris has 20 years experience in embedded, industrial, defense and other mission critical and high available technology industries. He has more than 15 years experience in senior management and leadership positions at a number of IT systems and professional services organizations. During that time Chris has initiated or expanded coverage of a number of markets that VDC covers today. Chris has advised many of the largest and most respected technology companies in a number of technology segments worldwide. This work includes working closely with multiple levels of client organizations from Product Managers through CEOs, providing decision support on a wide range of product, market, channel, organization and corporate development opportunities. He has also worked with many of the most successful private equity and venture capital firms in the Americas and Europe. His work with the financial services community includes opportunity identification and due diligence support on investments ranging from $30 million to nearly $3 billion. Chris’ prior consulting experience includes Deloitte & Touche and Harbor Research. Prior to joining VDC Research, Chris was VP and General Manager at Industrial Computer Source, now part of Kontron GmbH. Chris is a graduate of Harvard University.
  • 7. Latest in Customer Engagement Technology Investment
    Budget battles squeezing out kiosks?
    IDDS channel margins squeezing out POS?
    Mobility and social media anointing winners?
    What next?
  • 8.
    • This is the latest installment from VDC Research highlighting some of our views on current and emerging opportunities in the global retail automation and customer engagement technology markets.
    • 9. Early this year, we shared views on technology investment in retail markets http://blog.vdcresearch.com/autoid/2010/12/customer-empowerment-rising-star-in-2011-retail-automation-technology-market.html.
    • 10. A key trend in that piece: Growth in solutions with broader, more direct impact on the customer experience – including, next-generation mobility, social media …
    • 11. During the past two months, our teams have been exploring broader and deeper implications of this key investment driver, and we are discovering broader implications.
    • 12. In this Webcast, we are sharing our view on the resurgence of POS solutions in the age of customer empowerment.
    Introduction
  • 13.
    • Maybe – Q4 2010 survey showed the most significant commitment to POS and IDDS in terms of total budget and share of budget as a percentage of revenues.
    • 14. POS investment typically attributed to pent up demand, but there are more drivers
    • 15. IDDS investment driven by real ROI, and market momentum, but, demand is real
    • 16. Net: Yes, POS budgets are growing materially in real dollar and budget share terms
    Are budgets shifting back to POS?
  • 17. But, the channel’s attention? Migrated from POS to … IDDS for example?
    • Channels surveyed in Q4 2010 shared latest margin trends … pressured, but, easing
    • 18. The highest rate of citation for products with margin <10% among 10 different technologies was POS terminals
    • 19. IDDS margins in the three middle categories were among the highest citation rates
    • 20. Net: POS terminal market margins are compressing, a number of other technologies, including IDDS might be more attractive to the channel, but …
    • Some are ‘staying the course’ …
    • 21. Others are building their bridge to enable b-to-c operators to see and compete in the future of retail operations
    • 22. And the few, most visionary … are helping their clients write the new rules
    And technology suppliers? What are they doing?
  • 23. Are these to-be-expected signs of change in customer engagement markets?
    • Bifurcation of traditional retail automation and customer engagement technology markets – such as POS
    Is being driven in part by increased adoption of next-generation customer engagement technologies – such as IDDS
    But, we expect that a resurgence in demand for POS solutions will be rooted in a recognition of their critical roles, and strength of value-add in
  • 24. Thank You for Attending this VDC Webcast
    For more information please contact:
    Christopher Rezendes – Executive Vice Presidentcjr@vdcresearch.com| 508.653.9000x120