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NFC & the Consumer: How & Why it's Used
 

NFC & the Consumer: How & Why it's Used

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During this QuickCast, VDC's John Shuster provides some food for thought for those in the supplier, developer and B2C communities in regards to fostering growth in consumer-level NFC adoption and ...

During this QuickCast, VDC's John Shuster provides some food for thought for those in the supplier, developer and B2C communities in regards to fostering growth in consumer-level NFC adoption and discuss some of the major findings from VDC's recent survey of consumer end users of NFC.

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  • VDC Research Group (VDC) provides exceptionally detailed direct-contact primary market research and consulting services to many of the world's largest technology suppliers, innovative start-ups and leading investors.
  • The firm is organized around six practices, each with its own focused area of coverage, but all committed to the firm’s core philosophy.
  • This philosophy is applied in our syndicated research and in the wide variety of other services we provide to meet our clients specific tactical and strategic decision support needs. All of our services are built on a foundation of highly skilled professionals applying robust methodologies to VDC’s large and continuously refreshed datasets.

NFC & the Consumer: How & Why it's Used NFC & the Consumer: How & Why it's Used Presentation Transcript

  • AutoID & Transaction Automation Practice John Shuster– Analyst WEBCAST NFC & The Consumer: How and Why it’sDecember 2011 Used © 2011 VDC Research Webcast AutoID & Transaction Automationvdcresearch.com
  • Recording Available A full audio recording is available for download at: http://vdcresearch.com/market_research/autoid/freeresearch.aspx © 2011 VDC Research Webcast AutoID & Transaction Automationvdcresearch.com
  • About Us Market Intelligence for Technology Vendors & Investors  Direct-Contact Primary Market Research  Deeply Segmented Data  Expert Insights  Validated Results Consulting Services for Your Most Critical Business Decisions  Research-Based Consulting  Transparent Tools & Methodology o Highly Customized Survey Guides & Output Templates o Sophisticated Market Estimate & Forecast Models o Detailed, Flexible Stakeholder Maps & Profiles o Industry Development Scenarios o Market Opportunity Fit Screening, Rating & Ranking © 2011 VDC Research Webcast AutoID & Transaction Automationvdcresearch.com
  • Our Core Coverage Areas AutoID & Transaction Automation Embedded Hardware & Systems Mobile & Wireless Industrial Automation & Control Embedded Software & Tools Emerging Technologies © 2011 VDC Research Webcast AutoID & Transaction Automationvdcresearch.com
  • Ways to Work With UsOur syndicated research is the basis for the many ways VDC can help you grow your business. We offer a wide variety of services designed to meet help you grow your business.specific tactical and strategic decision support needs. All of our services are built on a foundation of highly skilled professionals applying robustmethodologies to VDC’s large and continuously refreshed datasets. © 2011 VDC Research Webcast AutoID & Transaction Automation vdcresearch.com
  • Today’s Speaker John Shuster Analyst John has over four years of experience in strategy and research consulting, private equity and project management. At VDC, John is an analyst in the firm’s Auto ID practice and covers the markets for NFC, emerging RF solutions and Customer Engagement/Retail Automation Technologies. Prior to working as an Auto ID analyst, John worked in VDC’s Mobile and Wireless practice. John has also worked as an Associate at Stax, Inc., a Boston-based strategy consulting firm, focusing on investment diligence and market opportunity assessment engagements. During his post-graduate studies, John completed a year-long corporate residency program at BV Investment Partners (formerly Boston Ventures), a middle-market private equity firm, where he was responsible for supporting operations in the finance and accounting department. John is a graduate of Dickinson College (BA, English) and Northeastern University (MBA, finance).For complimentary insights and marketing data: http://blog.vdcresearch.com/autoid © 2011 VDC Research Webcast AutoID & Transaction Automation vdcresearch.com
  • Today’s Agenda NFC Regional Adoption Leading Consumer NFC Applications What NFC Devices are Consumers Using? Consumer Usage Expected to Expand & Evolve © 2011 VDC Research Webcast AutoID & Transaction Automationvdcresearch.com vdcresearch.com
  • NFC Regional Adoption NFC Consumer End-User Sample  VDC’s 2011 NFC Consumer End-User Segmented by Region sample is representative of global N = 1006 adoption of this technology  APAC has established contactless infrastructure in a number of countries, with Japan leading the way 25.2%  Regional concentrations of NFC activity exist in EMEA and are 44.7% expected to spread  NFC activity in the Americas remains constrained by limited infrastructure and device availability, but the future looks promising 30.0% Asia EMEA Americas © 2011 VDC Research Webcast AutoID & Transaction Automationvdcresearch.com
  • Leading Consumer NFC Applications  #1 application citedContactless/Mobile  Used by 56.1% of respondents Payments  Current usage skewed heavily towards APAC & parts of EMEA  Adoption expected to scale as devices, infrastructure proliferate  Selected by over 47.5% of respondents Bluetooth Pairing  Relatively consistent usage across regions  “Low hanging fruit” opportunity  Cited by 46.7% of respondents Mobile  Usage skewed towards APAC; EMEA follows, Americas a distant 3rd Promotions/Offers  Strong opportunity for developers and B2C enterprises  As NFC enabled devices hit the market, Americas expected to catch up © 2011 VDC Research Webcast AutoID & Transaction Automationvdcresearch.com
  • What NFC Devices are Consumers Using? Global Respondents NFC Device  NFC is largely about mobility—leading Preferences consumer-facing applications are N = 1006 mobility driven—this is reflected in 50.0% 45.8% consumer device preferences 45.0%  The majority of consumer NFC usage 40.0% centers around smartphones—all major handset manufacturers are 35.0% supporting NFC, except one… 27.2% 30.0%  Even in cases where a stationary form 25.0% factor is the primary NFC device, it is 18.8% likely being used or paired with a 20.0% mobile device 15.0% 10.0% 6.0% 5.0% 0.0% © 2011 VDC Research Webcast AutoID & Transaction Automationvdcresearch.com
  • Consumer Usage Expected to Expand & EvolveAcross all Applications, NFC Usage Expected to Grow  Increased adoption as device availability improves  Frequency of usage will also increase  However, lack of supporting infrastructure could slow growthCurrent NFC Users are Looking to Use it More Broadly  Broader set of applications will be adopted by NFC-using consumers  Respondents cited interest in using NFC across a diversity of places, including: o Stores/Shopping Malls o Restaurants o Hotels o While Travelling/CommutingConsumer Interest in NFC is Strong, but Must be Nurtured by Suppliers, Developersand B2C Enterprises via:  Infrastructure investment  NFC business model development  Tracking, quantifying and proving ROI  Application development & innovation © 2011 VDC Research Webcast AutoID & Transaction Automation vdcresearch.com
  • Thank You for Attending this VDC QuickCastFor more information please contact: John Shuster – Analyst jshuster@vdcresearch.com | 508.653.9000 x133 Sherrie Nankin – Account Director snankin@vdcresearch.com | 508.653.9000 x119For complimentary insights and marketing data: http://blog.vdcresearch.com/autoid © 2011 VDC Research Webcast AutoID & Transaction Automation vdcresearch.com