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Great Expectations, but Are They Realistic? NFC in 2012

by on May 29, 2012

  • 1,098 views

Late 2011 and the early part of 2012 brought a lot of hype and exaggerated expectations to the NFC ecosystem, some of which we identified and discussed in a previous QuickCast. With our launch of the ...

Late 2011 and the early part of 2012 brought a lot of hype and exaggerated expectations to the NFC ecosystem, some of which we identified and discussed in a previous QuickCast. With our launch of the 2012 Voice of the Customer NFC series coming soon, we thought it would be useful to provide a retrospective analysis of what’s happened so far in 2012 and reset expectations in regards to the second half of this year and beyond. During this QuickCast, John Shuster reviews some of the major trends impacting the NFC ecosystem so far this year, focusing in on smart marketing and mobile wallets and giving some forecasts and expectations for the rest of 2012.

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Great Expectations, but Are They Realistic? NFC in 2012 Great Expectations, but Are They Realistic? NFC in 2012 Presentation Transcript