Great Expectations: 2012 Enterprise Mobility Market

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VDC believes that there are several trends to watch out for in the Enterprise Mobility market in 2012. There will be much closer scrutiny around adoption costs and a focus on projects with proven ROI. Solutions that allow for dynamic mobile access to corporate data from multiple enterprise stacks will emerge. An increased number of devices per mobile worker will open up demand for cloud services. The short security support lifecycle has potential to expose enterprise vulnerabilities. Mobile payment will reach critical mass…especially for many high growth customer facing applications.During this QuickCast, David Krebs discusses these and other key trends for 2012 and takes a look back at few of the important trends and topics for Enterprise Mobility in 2011.

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  • VDC Research Group (VDC) provides exceptionally detailed direct-contact primary market research and consulting services to many of the world's largest technology suppliers, innovative start-ups and leading investors.
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  • Great Expectations: 2012 Enterprise Mobility Market

    1. 1. Mobile & Wireless Practice David Krebs – Vice President Eric Klein – Senior Analyst Balca Korkut – Analyst WEBCAST 2012 Enterprise Mobility Market PredictionsNovember 2011 © 2011 VDC Research Webcast Mobile & Wirelessvdcresearch.com
    2. 2. Recording Available A full audio recording is available for download at: http://vdcresearch.com/market_research/mobile_wireless/freeresearch.aspx © 2011 VDC Research Webcast Mobile & Wirelessvdcresearch.com
    3. 3. About Us Market Intelligence for Technology Vendors & Investors  Direct-Contact Primary Market Research  Deeply Segmented Data  Expert Insights  Validated Results Custom Consulting Services for Your Most Critical Business Decisions  Research-Based Consulting  Transparent Tools & Methodology o Highly Customized Survey Guides & Output Templates o Sophisticated Market Estimate & Forecast Models o Detailed, Flexible Stakeholder Maps & Profiles o Industry Development Scenarios o Market Opportunity Fit Screening, Rating & Ranking © 2011 VDC Research Webcast Mobile & Wirelessvdcresearch.com
    4. 4. Our Core Coverage Areas AutoID & Transaction Automation Embedded Hardware & Systems Mobile & Wireless Industrial Automation & Control Embedded Software & Tools Emerging Technologies © 2011 VDC Research Webcast Mobile & Wirelessvdcresearch.com
    5. 5. Ways to Work With Us Market Strategy Consulting Custom Whitepapers Research Syndicated Executive Webcasts Research Briefings Strategy Speeches Sessions Analyst InquiriesOur report is one of many ways VDC the many ways VDC can help you In addition to published research, VDC offers services designed to meetThis syndicated research is the basis forcan help you grow your business. grow your business. We offer a wide variety of a wide variety of servicesspecific tactical and strategic decision support decision of our needs. are our on a foundation of a foundation professionals applying robustdesigned to meet specific tactical and strategicneeds. Allsupport servicesAll ofbuilt services are built on highly skilled of highly skilled professionalsmethodologies methodologies to VDC’s large refreshed datasets.applying robustto VDC’s large and continuouslyand continuously refreshed datasets. © 2011 VDC Research Webcast Mobile & Wireless vdcresearch.com
    6. 6. Today’s Speaker David Krebs Vice President David has more than ten years experience covering the markets for enterprise and government mobility solutions, wireless data communication technologies and automatic data-capture research and consulting. David focuses on identifying the key drivers and enablers in the adoption of mobile and wireless solutions among mobile workers in the extended enterprise. David’s consulting and strategic advisory experience is far reaching and includes technology and market opportunity assessments, technology penetration and adoption enablers, partner profiling and development, new product development and M&A due diligence support. David has extensive primary market research management and execution experience to support market sizing and forecasting, total cost of ownership (TCO), comparative product performance evaluation, competitive benchmarking and end user requirements analysis. David is a graduate of Boston University (BSBA).For complimentary insights and marketing data: http://blog.vdcresearch.com/mobile_and_wireless/ © 2011 VDC Research Webcast Mobile & Wireless vdcresearch.com
    7. 7. Today’s Topics 2012 Outlook… © 2011 VDC Research Webcast Mobile & Wirelessvdcresearch.com vdcresearch.com
    8. 8. Enterprise Mobility Market OverviewRobust performance in 2011 to give way to more challenging 2012Enterprise Mobility Becoming Strategic IT Discipline  Mobile workers represent 35% of workforce…and growing  More mobile devices connecting to Internet than PCsRugged Mobile Computing Pressures  Strong overall growth in 2011, however, slowdown expected in 2012  Transportation/distribution one of sweet spots  Emerging markets reach critical mass  Pressure from non-rugged devices in higher growth customer facing applications  Pent up demand from 2008/09 contraction satisfiedSmartphone &Tablet Explosive Growth Trajectory Continues  Over 420 million smartphones and 55 million tablets to ship in 2011  Approximately 25% are enterprise purchased/provisioned devices  Challenges with integrating ‘consumer’ platforms with backend legacy systems  BYOD interest pervasive…policy issues loom © 2011 VDC Research Webcast Mobile & Wireless vdcresearch.com
    9. 9. Rugged Mobile Computing OutlookRugged sector in need of redefinitionUneven 2012 Outlook Rugged Mobile Computer Shipments (USD Millions)  Pressures across many core markets $4,500  Transportation outlook strong $4,000  Organizations re-evaluating rugged value $3,500Key Priorities for Rugged Community  Turning enterprise lifecycle support into $3,000 a strength $2,500  Reestablishing the TCO of rugged mobile solutions in the context of customer $2,000 service $1,500  Device functionality for enterprise specific workflows $1,000  Market (re)focus $500  ISV community commitment $0 Large Form Factor Small Form Factor 2011 2012 2015 Large Form Factor: Notebooks, Tablets, Vehicle Mounted Computers Small Form Factors: Handheld/PDA, Wearable © 2011 VDC Research Webcast Mobile & Wireless vdcresearch.com
    10. 10. Smartphone & Tablet OutlookEnterprise purchased devices represent approximately 25% of unitsSmartphone & Tablet Growth Explosive Smartphone & Tablet Shipments (units, ‘000)  Android and iOS are leading platforms 1,000,000  RIM/BlackBerry still leading share in many enterprise segments….however, declining 900,000 trends 800,000Keys to 2012 700,000  BYOD is real…but strict policies driving many employees to elect enterprise 600,000 purchased devices 500,000  BYOD = Self service? Think again 400,000  iPad remains leading Tablet story …however, Android ramping 300,000  Strong enterprise interest and evaluation/ 200,000 adoption of tablets…primarily customer 100,000 engagement/customer facing apps  Challenges around backend legacy system 0 Smartphones Tablets integration 2011 2012 2015 Large Form Factor: Notebooks, Tablets, Vehicle Mounted Computers Small Form Factors: Handheld/PDA, Wearable © 2011 VDC Research Webcast Mobile & Wireless vdcresearch.com
    11. 11. 2012 ThemesMobility Budget/Cost Pressures Loom Large  Closer scrutiny around adoption costs. Focus on projects with proven ROI  Revenue growth a significant mobile and wireless adoption criteria  Rugged vulnerabilitiesData Access & Liberalization  Solutions emerging allow for dynamic mobile access to corporate data from multiple enterprise stacksMultiple Devices as a Cloud Catalyst  Increased number of devices per mobile worker opening up demand for cloud services  Continued migration to the cloud for many enterprise mobile (LOB) applications…however, still a long way to reaching critical massConsumer vs. Enterprise Lifecycles: Security Issues Loom Large  Short security support lifecycle has potential to expose enterprise vulnerabilitiesMobile Payment to Reach Critical Mass…especially for Many High Growth Customer FacingApplications  Considered a competitive advantage today; soon to be a “standard”  Increasing need for improved customer service is a key driver for investments © 2011 VDC Research Webcast Mobile & Wireless vdcresearch.com
    12. 12. Thank You for Attending this VDC WebcastFor more information please contact: David Krebs – Vice President davidk@vdcresearch.com | 508.653.9000 x136 Eric Klein – Senior Analyst eklein@vdcresearch.com | 508.653.9000 x141 Balca Korkut – Analyst bkorkut@vdcresearch.com | 508.653.9000 x134 Gerrell Smith – Account Director gsmith@vdcresearch.com | 508.653.9000 x130For complimentary insights and marketing data: http://blog.vdcresearch.com/mobile_and_wireless/ © 2011 VDC Research Webcast Mobile & Wireless vdcresearch.com

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