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FPGAs: Enabling the Mobile Consumer

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FPGAs have continued to proliferate into more applications and end devices as the Internet-of-Things continues to expand. FPGAs offer a number of advantages from a technical and cost perspective. One …

FPGAs have continued to proliferate into more applications and end devices as the Internet-of-Things continues to expand. FPGAs offer a number of advantages from a technical and cost perspective. One of the more obvious advantages from a technology standpoint is that FPGAs are reprogrammable. This gives the device developer needed flexibility and helps ultimately reduce the time to market. Then from a commercial standpoint, FPGAs differentiate themselves from the traditional ASICs through their lack of Non-Recurring Engineering (NRE) costs. During this QuickCast, VDC’s Jonathan Hastings discusses how the FPGA market is continuing to evolve and where suppliers should focus to maximize their ability to capitalize on this market opportunity.

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  • VDC Research Group (VDC) provides exceptionally detailed direct-contact primary market research and consulting services to many of the world's largest technology suppliers, innovative start-ups and leading investors.
  • The firm is organized around six practices, each with its own focused area of coverage, but all committed to the firm’s core philosophy.
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    • 1. Embedded Hardware & Systems Practice Chris Rommel – Vice President Eric Gulliksen – Senior Analyst David Laing – Senior Analyst Jonathan Hastings - Analyst FPGAs: Enabling the Mobile Consumer August 2012 © 2012 VDC Research Webcast Embedded Hardware & Systemsvdcresearch.com
    • 2. Recording Available A full audio recording is available for download at: http://vdcresearch.com/market_research/embedded_hardware/freeresearch.aspx © 2012 VDC Research Webcast Embedded Hardware & Systemsvdcresearch.com
    • 3. About Us Market Intelligence for Technology Vendors & Investors  Direct-Contact Primary Market Research  Deeply Segmented Data  Expert Insights  Validated Results Custom Consulting Services for Your Most Critical Business Decisions  Research-Based Consulting  Transparent Tools & Methodology o Highly Customized Survey Guides & Output Templates o Sophisticated Market Estimate & Forecast Models o Detailed, Flexible Stakeholder Maps & Profiles o Industry Development Scenarios o Market Opportunity Fit Screening, Rating & Ranking © 2012 VDC Research Webcast Embedded Hardware & Systemsvdcresearch.com
    • 4. Our Core Coverage Areas AutoID & Transaction Automation Embedded Hardware & Systems Embedded Software & Tools Mobile & Wireless © 2012 VDC Research Webcast Embedded Hardware & Systemsvdcresearch.com
    • 5. Ways to Work With UsOur market research is the basis for the many other ways that VDC can help you to grow your business. Our clients rely on us toprovide actionable insights that support their most important strategic initiatives including: corporate development projects,opportunity assessments and lead generation programs. © 2012 VDC Research Webcast Embedded Hardware & Systems vdcresearch.com
    • 6. Today’s Speaker Jonathan Hastings Analyst Prior to joining VDC, Jonathan worked several years in aerospace, including an engineer position at General Electric Aviation. During that time, he developed knowledge in stress analysis, aerospace design, Six Sigma, and project management. Jonathan holds a BS in Mechanical Engineering from Brown University in Providence, RI. Jonathan previously worked at VDC in the Industrial Automation practice.For complimentary insights and marketing data: http://blog.vdcresearch.com/embedded_hw/ © 2012 VDC Research Webcast Embedded Hardware & Systems vdcresearch.com
    • 7. Today’s Agenda The Growing FPGA Market FPGAs Have New Capabilities FPGAs in Consumer Apps FPGAs: Friend not Foe The Divided Competitive Landscape © 2012 VDC Research Webcast Embedded Hardware & Systemsvdcresearch.com vdcresearch.com
    • 8. FPGAs expand; rivals chase different products FPGAs continue to displace rival products Why?  Programmability  Lack of non-recurring engineering (NRE) cost Market competitors focused on different product classes Who?  Xilinx and Altera targeting high-end  Lattice targeting mid-range, low-end © 2012 VDC Research Webcast Embedded Hardware & Systemsvdcresearch.com
    • 9. FPGAs are more used than ever! FPGAs: A $10 Billion Dollar Opportunity (in billions of US dollars) FPGAs outpacing other silicon growth 10 Why? 9  Low power is enabling new opportunities 8  Cost of FPGAs is coming down 7 6 FPGA market is growing with a CAGR of 13.3% 5 4 3 2 1 0 2011 2012 2013 2014 2015 2016 © 2012 VDC Research Webcast Embedded Hardware & Systemsvdcresearch.com
    • 10. FPGAs win in consumer and mobile FPGAs Penetrate New Industries Traditional FPGA markets like Mil/Aero (percentage of total respondents) and Communications are bulk of market Consumer and Mobile projects are new opportunities Why? Mobile phones  Low power FPGAs handle standby  Lower FPGA cost  Offload app processorConsumer electronics 0% 5% 10% 15% 20% Current Project Previous Project © 2012 VDC Research Webcast Embedded Hardware & Systems vdcresearch.com
    • 11. Low power FPGAs play well into consumer Consumer Application Segments FPGA opportunities: (percentage of total respondents)  Smart phones Smart phones  Tablets Home automation system FPGAs are not a threat to CPUs; in fact Tablet they are complimentary!Home gateway/networking/wireless access point Standard audio/video equipment Portable audio/video device Electronic toy/ gaming system (mobile form factor) Digital TV/picture-frame/display Other 0% 10% 20% 30% 40% 50% Current Previous © 2012 VDC Research Webcast Embedded Hardware & Systems vdcresearch.com
    • 12. Lattice mid-range FPGAs lead consumer FPGA Supplier Used for Consumer Applications (percentage of respondents, multiple responses possible) Market competitors are targeting different segments:  Lattice targets more mid-range and 38% low powerLattice Semiconductor 35%  Competitors like Xilinx and Altera focus Atmel on high-end (comms, mil/aero) • Xilinx Zynq-7010 and Zynq-7020 29% QuickLogic can penetrate consumer market 15% Xilinx 15% Actel 9% Altera 3% Others 0% 10% 20% 30% 40% © 2012 VDC Research Webcast Embedded Hardware & Systems vdcresearch.com
    • 13. 2012 Research ProgramsDiverse technology coverage with expert analysisStrategic Insights 2012: Embedded Hardware & SystemsOpportunities & Forecasts Through 2016 o Track 1: Fast Forward: Insight for Leaders o Track 2: Embedded Processing Technologies  Volume 1: Microcontrollers (MCUs)  Volume 2: DSPs, GPUs, and Media Processors  Volume 3: Mobile Processing Platforms & SoCs  Volume 4: PLDs & FPGAs  Volume 5: Aggregate o Track 3: Embedded COTS Systems o Track 4: Emerging Technologies & Critical Trends © 2012 VDC Research Webcast Embedded Hardware & Systems vdcresearch.com
    • 14. 2012 Research Programs (cont’d)New in 2012 – Voice of the CustomerVoice of the Customer: Rich Media & Big Data in Embedded SystemsIdentify Emerging Opportunities From the Next Generation of Embedded Systems o Quarterly Report 1: Rich Media & Data Content – Trends, Drivers and Solutions o Quarterly Report 2: Cloud Services & Analytics Business Opportunities o Quarterly Report 3: OEM Budgets and Spending o Quarterly Report 4: Vendor SpotlightsVoice of the Customer: Security & The Internet of ThingsFormulate & Implement a Best-in-Class Security Strategy o Quarterly Report 1: Device Manufacturers & OEMs’ Security Technology Adoption Trends, Budgets & Buying o Quarterly Report 2: Consumer Preferences & Perceptions Analysis o Quarterly Report 3: Internet of Things: Security Considerations for Enterprise IT & ISPs o Quarterly Report 4: Vendor Spotlights © 2012 VDC Research Webcast Embedded Hardware & Systems vdcresearch.com
    • 15. For more information please contact: Michael Collette – VP Sales & Enterprise Accounts info@vdcresearch.com | 508.653.9000 x112 Chris Rommel – Vice President Eric Gulliksen – Senior Analyst David Laing – Senior Analyst Jonathan Hastings – AnalystFor complimentary insights and marketing data: http://blog.vdcresearch.com/embedded_hw/ © 2012 VDC Research Webcast Embedded Hardware & Systems vdcresearch.com