Barcode Market Still Thinking Linear-ly

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A lot has been written and said about growing interest in and adoption of 2D imaging solutions. Rapidly declining prices coupled with the need to support a wider range of 2D symbologies & applications across vertical markets and installation environments are some of the primary factors driving this growth. This has, however, resulted in the spotlight being taken away from the 1D imaging marketplace. During this QuickCast, VDC's Richa Gupta outlines the growing market opportunity for linear imagers and what we see as some of the primary drivers for their adoption across the globe.

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  • Barcode Market Still Thinking Linear-ly

    1. 1. vdcresearch.com ©2012 VDC Research QuickCast AutoID & Transaction Automation AutoID Practice Barcode Market StillThinking Linear-ly March 2012 QuickCast Richa Gupta – Analyst
    2. 2. vdcresearch.com ©2012 VDC Research QuickCast AutoID & Transaction Automation Recording Available A full audio recording is available for download at: http://vdcresearch.com/market_research/autoid/freeresearch.aspx
    3. 3. vdcresearch.com ©2012 VDC Research QuickCast AutoID & Transaction Automation Market Intelligence forTechnologyVendors & Investors  Direct-Contact Primary Market Research  Deeply Segmented Data  Expert Insights  Validated Results Custom Consulting Services forYour Most Critical Business Decisions  Research-Based Consulting  Transparent Tools & Methodology o Highly Customized Survey Guides & Output Templates o Sophisticated Market Estimate & Forecast Models o Detailed, Flexible Stakeholder Maps & Profiles o Industry Development Scenarios o Market Opportunity Fit Screening, Rating & Ranking About Us
    4. 4. vdcresearch.com ©2012 VDC Research QuickCast AutoID & Transaction Automation Embedded Hardware & SystemsAutoID & Transaction Automation Industrial Automation & Control Mobile & Wireless Emerging TechnologiesEmbedded Software &Tools Our Core Coverage Areas
    5. 5. vdcresearch.com ©2012 VDC Research QuickCast AutoID & Transaction Automation Our market research is the basis for the many other ways that VDC can help you to grow your business. Our clients rely on us to provide actionable insights that support their most important strategic initiatives including: corporate development projects, opportunity assessments and lead generation programs. Ways to Work With Us Our market research is the basis for the many other ways that VDC can help you to grow your business. Our clients rely on us to provide actionable insights that support their most important strategic initiatives including: corporate development projects, opportunity assessments and lead generation programs.
    6. 6. vdcresearch.com ©2012 VDC Research QuickCast AutoID & Transaction Automation For complimentary insights and marketing data: http://blog.vdcresearch.com/autoid/ Today’s Speaker Richa is the Barcode Analyst at VDC Research, responsible for covering the global markets for Barcode Scanning and Printing Solutions. Prior to VDC, she worked as an Associate Research Manager in the Customer Satisfaction Management and Measurement (CSMM) division at IMRB International, Mumbai. During the course of her MBA, she also took up a 4-month Internship at a salon chain wherein she was instrumental in designing the Operational Audit format along with being an integral part of the team that set up the software module for achieving operational standardization. Richa has a degree in Computer Engineering from the University of Pune, India and holds an MBA in Retail Management from NMIMS, Mumbai, India. Richa Gupta Analyst
    7. 7. vdcresearch.com ©2012 VDC Research QuickCast AutoID & Transaction Automation Today’s Agenda vdcresearch.com 2D Gets the Attention, but Most Imaging is 1D The ‘General Purpose’ of Linear Imaging Sleeping Giants areWaking Pinpointing Laser
    8. 8. vdcresearch.com ©2012 VDC Research QuickCast AutoID & Transaction Automation 0 300 600 900 2015201420132012201120102009 Global Imaging Revenues byTechnology 2010 = $520.4 Million Linear Imaging 2D Imaging Linear Imaging growth being driven by competitive price points and continued proliferation of 1D codes 2D Gets the Attention, but Most Imaging is 1D Growing adoption of 2D imagers overshadowing the size and growth of the 1D market Linear imaging more widely used AND still growing  Capable of decoding PDF417, reading mobile barcodes  2D barcode penetration fairly low  Technology of choice for SMBs, developing economies  Attractive price point for performance and device specs
    9. 9. vdcresearch.com ©2012 VDC Research QuickCast AutoID & Transaction Automation Able to support a wide array of applications … a general purpose device 1D Linear Barcode Imaging High Performance General Purpose Low Cost General Purpose Higher priced, typically >$350 Lower priced, typically <$200 Feature-rich, Deeply converged Limited functionality – point & click High performance scanning Designed for the ‘typical’ application More durable More commoditized The ‘General Purpose’ of Linear Imaging
    10. 10. vdcresearch.com ©2012 VDC Research QuickCast AutoID & Transaction Automation Imaging market leaders rethinking the 1D opportunity Linear Imager ProductAnnouncements Features Motorola LI4278 Intermec SG10T -- CLASSIFICATION High Performance 1D Low Cost 1D TARGET MARKETS Retail, Education, Manufacturing Warehousing, Manufacturing, Retail ABOUT VENDOR First linear imaging product First foray into value-priced scanning Sleeping Giants areWaking
    11. 11. vdcresearch.com ©2012 VDC Research QuickCast AutoID & Transaction Automation Laser scanning giving way to imaging – particularly Linear Imagers Enterprise end-users who are currently refreshing scanning infrastructure are increasingly considering or migrating to Imagers, particularly 1D Although laser remains the preferred solution in many markets, handheld linear imagers are taking share in:  Transportation & Logistics  Retail  Commercial Services Expect significant scanning technology refresh over the next 2-3 years  Linear Imagers primed to replace laser scanners across verticals  Need to educate channel partners and end-users Pinpointing Laser
    12. 12. vdcresearch.com ©2012 VDC Research QuickCast AutoID & Transaction Automation For complimentary insights and marketing data: http://blog.vdcresearch.com/autoid/ Sherrie Nankin – Account Director snankin@vdcresearch.com | 508.653.9000 x119 Richa Gupta – Analyst For more information please contact: ThankYou for Attending thisVDC QuickCast

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