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Aggregation in the Interactive Displays & Digital Signage Market
Aggregation in the Interactive Displays & Digital Signage Market
Aggregation in the Interactive Displays & Digital Signage Market
Aggregation in the Interactive Displays & Digital Signage Market
Aggregation in the Interactive Displays & Digital Signage Market
Aggregation in the Interactive Displays & Digital Signage Market
Aggregation in the Interactive Displays & Digital Signage Market
Aggregation in the Interactive Displays & Digital Signage Market
Aggregation in the Interactive Displays & Digital Signage Market
Aggregation in the Interactive Displays & Digital Signage Market
Aggregation in the Interactive Displays & Digital Signage Market
Aggregation in the Interactive Displays & Digital Signage Market
Aggregation in the Interactive Displays & Digital Signage Market
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Aggregation in the Interactive Displays & Digital Signage Market

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During this QuickCast, analyst John Shuster discusses major trends currently shaping the interactive displays and digital signage market.

During this QuickCast, analyst John Shuster discusses major trends currently shaping the interactive displays and digital signage market.

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  • 1. AutoID & Transaction Automation Practice John Shuster– Analyst QUICKCAST Aggregation in the Interactive AUGUST 2011 Displays & Digital Signage Market © 2011 VDC Research Webcast AutoID & Transaction Automationvdcresearch.com
  • 2. Recording Available A full audio recording is available for download at: http://vdcresearch.com/market_research/autoid/freeresearch.aspx © 2011 VDC Research Webcast AutoID & Transaction Automationvdcresearch.com
  • 3. About Us Market Intelligence for Technology Vendors & Investors  Direct-Contact Primary Market Research  Deeply Segmented Data  Expert Insights  Validated Results Consulting Services for Your Most Critical Business Decisions  Research-Based Consulting  Transparent Tools & Methodology o Highly Customized Survey Guides & Output Templates o Sophisticated Market Estimate & Forecast Models o Detailed, Flexible Stakeholder Maps & Profiles o Industry Development Scenarios o Market Opportunity Fit Screening, Rating & Ranking © 2011 VDC Research Webcast AutoID & Transaction Automationvdcresearch.com
  • 4. Our Core Coverage Areas AutoID & Transaction Automation Embedded Hardware & Systems Mobile & Wireless Industrial Automation & Control Embedded Software & Tools Emerging Technologies © 2011 VDC Research Webcast AutoID & Transaction Automationvdcresearch.com
  • 5. Ways to Work With UsOur syndicated research is the basis for the many ways VDC of services designed to business. We offer a and variety of services designed to meetIn addition to published research, VDC offers a wide variety can help you grow your meet specific tactical widestrategic decision support needs. Allspecific tactical and strategic decision support needs. All of our services are built on a foundation of to VDC’s large and continuously refreshedof our services are built on a foundation of highly skilled professionals applying robust methodologieshighly skilled professionals applying robustmethodologies to VDC’s large and continuously refreshed datasets.datasets. © 2011 VDC Research Webcast AutoID & Transaction Automation vdcresearch.com
  • 6. Today’s Speaker John Shuster Analyst John has experience in strategy and research consulting, private equity, and project management. At VDC, John is an analyst for the firm’s Consumer Engagement Technology and Retail Automation coverage. Prior to working as a CET analyst, John was responsible for VDC’s 2010 Land Mobile Radio study in the Mobile and Wireless practice. John has also worked as an Associate at Stax, Inc., a Boston-based strategy consulting firm, focusing on investment diligence and market opportunity assessment engagements. During his post-graduate studies, John completed a year-long corporate residency program at Boston Ventures, a middle-market private equity firm, where he was responsible for supporting operations in the finance and accounting department. John is a graduate of Dickinson College (BA, English) and Northeastern University (MBA, finance).For complimentary insights and marketing data: http://blog.vdcresearch.com/autoid © 2011 VDC Research Webcast AutoID & Transaction Automation vdcresearch.com
  • 7. Today’s Agenda IDDS Market Landscape Global IDDS Market Size & Trends Hardware Commoditization & Software’s Changing Role IDDS & Mobility Solutions Application Development Paths…the Way Forward © 2011 VDC Research Webcast AutoID & Transaction Automationvdcresearch.com vdcresearch.com
  • 8. Global IDDS Market LandscapeHighly fragmented market, multiple segments, numerous suppliers, many businessmodels:  Software solutions developers  Systems integrators  Network operators / Content providers  Hardware suppliers: Displays, Digital Media Players, EnclosuresRecent Consolidation:  Radiant Systems, just acquired by NCR, acquires Texas Digital  EnQii and Minicom Digital Signage merge  Haivision acquired CoolSignOpportunities for application innovation and growth:  Mobility solutions—interest is widespread, but no supplier has solved this need  Video analytics—offers potential for business intelligence & targeted content  Location-based applications—deliver geographically relevant content © 2011 VDC Research Webcast AutoID & Transaction Automation vdcresearch.com
  • 9. Market Size & Trends Global Demand for Digital Signage Price erosion of digital signage hardware 2010 = $2.0 Billion and increasing availability of “bundled” solutions is driving IDDS adoption among lower tier enterprises. “Plug & Play” solutions, with integrated$2,500 displays / media players, offer a turnkey solution that makes IDDS easier to$2,000 deploy.$1,500 Suppliers are increasingly seeking to offer end-to-end IDDS solutions—$1,000 resulting in many strategic partnerships / alliances…as well as M&A activity. $500 This technology is in a relatively nascent $0 state…and is evolving quickly, due in large part to enterprises pushing the boundaries of integration and applications. Digital signage is increasingly converging with other retail solutions, social media, etc. © 2011 VDC Research Webcast AutoID & Transaction Automation vdcresearch.com
  • 10. Software’s Changing Role & End-to-End Solution DemandFocus on software & enterprise demand for end-to-end solutions is expected to driveconsolidation within the digital signage market.Consolidation will be driven by:Hardware Suppliers  Seeking to acquire ISVs/Application developers to differentiate their offerings, provide one- stop-shopping / end-to-end signage solutionsSoftware Suppliers  Seeking to expand their current solution offering via acquisition  Looking to enter new vertical/regional markets through strategic add-ons  For example, the EnQii and Minicom mergerMarket Forces & Intense Competition  Estimates project in excess of 350 competitors in IDDS software—low barriers to entry  Most IDDS ISVs serve a very small niche—few ISVs have revenues in excess of $10M  Competition is increasingly fierce…as a result, some businesses will fail © 2011 VDC Research Webcast AutoID & Transaction Automation vdcresearch.com
  • 11. IDDS & Mobility SolutionsMobility solutions are a hot topic in IDDS. No defining application has yet surfaced—this is a tremendous opportunity for ISVs to innovate & drive growth.Concepts abound for mobility applications, but lack clear direction. These include:  Proximity messaging via NFC, Bluetooth…something else?  Interactivity, either through SMS messaging, QR codes  Targeted messaging, enabled by loyalty, video analyticsLack of direction in IDDS mobility applications is restricting growth. Barrier Respondents Citing Cost 29.1% No Clear ROI 28.2% 16.5% Technology Too Immature © 2011 VDC Research Webcast AutoID & Transaction Automation vdcresearch.com
  • 12. Application Development Paths…The Way ForwardAs hardware commoditization makes differentiation on hardware difficult, softwaresolutions will become an increasingly critical component of a supplier’s success.Potential areas for exploration include:  NFC Smart Posters—enable interactivity with personal mobile devices—especially smartphones—but NFC capability is not yet widespread  Video Analytics—deliver insight regarding who is viewing their digital signage and for how long—allowing more relevant messaging and gathering valuable insight  Location-based messaging—provide more targeted, location-relevant content, delivered by embedded GPS technology or other locating technologies  Mobility solutions—interest is widespread, but no defining application has yet surfaced—this is a tremendous opportunityThe bottom line? Enable IDDS messaging to be more relevant and targeted… © 2011 VDC Research Webcast AutoID & Transaction Automation vdcresearch.com
  • 13. Thank You for Attending this VDC QuickCastFor more information please contact: John Shuster– Analyst jshuster@vdcresearch.com | 508.653.9000 x133 Sherrie Nankin – Account Director snankin@vdcresearch.com | 508.653.9000 x119For complimentary insights and marketing data: http://blog.vdcresearch.com/autoid © 2011 VDC Research Webcast AutoID & Transaction Automation vdcresearch.com

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