The Impact of Social Networking on the ECE Community
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The Impact of Social Networking on the ECE Community

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Social media and other broader-focused Web activities (Facebook, MySpace, Twitter, Blogging, LinkedIn) have become *integral* to many in the ECE community. How do you separate your workplace from your ...

Social media and other broader-focused Web activities (Facebook, MySpace, Twitter, Blogging, LinkedIn) have become *integral* to many in the ECE community. How do you separate your workplace from your personal on-line activities? What are the risks that all social network users face? Is there a positive side to social media? How can you help to protect children and young adults? This session will explore these areas and provide guidelines to follow so you and the children you support can “be safe out there.”

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  • Yelp - User Reviews and Recommendations of Restaurants, Shopping, Entertainment, Services Google Buzz - Share updates, photos, videos, and more. Tumblr – Blogging
  • With Alloy TV, we broadcast our content online - just the way this generation wants it. Channels - including gossip, music, movies, TV shows, news, plus a library of original web series - speak directly to our consumers' interests and take center stage on the Alloy Digital Network and beyond.
  • Also promote GNMulticultural offers a one stop solution for effectively targeting African-American and Hispanic audiences online.
  • Activity flourished at Teen sites as students on summer vacation looked for ways to spend their free time. The category attracted more than 40 million Americans in June, representing a 21-percent increase. Alloy Digital Network took the top spot with 16.9 million unique visitors, followed by IMVU with 6.0 million (up 18 percent), MyYearbook.com with 4.4 million, GN Teens (Gorilla Nation) with 4.3 million, and Zwinky with 3.7 million (up 15 percent). Social Networking experienced the strongest growth in app access, increasing 240 percent in April 2010 over April 2009. Other services that increases in the 100 % range included News, Sports information, Weather, Maps, Online Retail and Photo or Video Sharing Service comScore measures Internet usage through an opt-in panel where heads of households provide permission for the collection of computer information. In May 2010, there were 40.7 million unique Internet users age six and older in Brazil accessing the Internet from a home or work location. The total Brazilian online population, including public computers at Internet cafes, universities, etc. is more than 73 million. Of this home and work audience, 6-14 year olds represented 4.8 million unique visitors, or 11.9 percent of the total. People between the ages of 15-34 accounted for 56.1 percent of the online population, while users age 35 and older made up the remaining 32.1 percent. In terms of content consumption, users age 6-14 consumed fewer than 2 percent of total pages and minutes in May, indicating that this age segment represents lighter Internet users when compared to other demographic segments in the market. Users age 15-24 and 25-34 consumed the largest proportion of pages and minutes, with both segments accounting for more than 30 percent of total pages and minutes during the month and the 15-24 age segment representing the heaviest users92 percent of U.S. children have some type of online presence by the time they are 2 years old. A third of U.S. mothers posted pictures of newborns, and 34 percent of U.S. moms said they had posted sonograms of their as-yet unborn child.
  • You want them to enjoy the Internet and avoid any problems using it. The Internet is a place where you can find fun and interesting information, but it can also be dangerous. Tell them to ask you when in doubt. Friends are those people they meet at the school, at the park and when they are with their family. In the same way they wouldn’t trust a stranger they met on the street, they should be equally cautious on the Internet. If somebody asks them where they live, their phone number or wants them to send them their photos, or turn on their webcam or meet them… They must always say no and tell you about it. They must never accept messages from unknown senders and even from friends if they have not requested them first. Just opening those messages can trigger viruses that damage computers and try to steal information from them. Don’t insult, disturb or threaten anybody. There is always a way to know who posted a comment or photos on the Internet and they can be identified. These actions constitute a crime and won’t go unpunished even if performed from their computer at home. If someone insults, disturbs or threatens them, they should immediately report it to you so that that person is prevented from doing it again to them or anybody else. If, when searching for something on the Internet they come across inappropriate content they should let you know. They should not be ashamed or scared as it can happen to anybody. They should not believe that everything they see on the Internet or -on TV- is true.
  • You want them to enjoy the Internet and avoid any problems using it. The Internet is a place where you can find fun and interesting information, but it can also be dangerous. Tell them to ask you when in doubt. Friends are those people they meet at the school, at the park and when they are with their family. In the same way they wouldn’t trust a stranger they met on the street, they should be equally cautious on the Internet. If somebody asks them where they live, their phone number or wants them to send them their photos, or turn on their webcam or meet them… They must always say no and tell you about it. They must never accept messages from unknown senders and even from friends if they have not requested them first. Just opening those messages can trigger viruses that damage computers and try to steal information from them. Don’t insult, disturb or threaten anybody. There is always a way to know who posted a comment or photos on the Internet and they can be identified. These actions constitute a crime and won’t go unpunished even if performed from their computer at home. If someone insults, disturbs or threatens them, they should immediately report it to you so that that person is prevented from doing it again to them or anybody else. If, when searching for something on the Internet they come across inappropriate content they should let you know. They should not be ashamed or scared as it can happen to anybody. They should not believe that everything they see on the Internet or -on TV- is true.
  • 2) Used console sales. When people do naughty things with their games consoles, Microsoft hits them with the banhammer. Their expensive console is no longer able to play online, and is about as much use as a toaster. A lot of the various types of cheating means the scammer has to change parts inside the console, which of course breaks the warranty sticker in half.What do they do? They jump onto EBay, and buy a bunch of warranty stickers “for their collection”.

The Impact of Social Networking on the ECE Community The Impact of Social Networking on the ECE Community Presentation Transcript

  • Impact of Social Networking on the ECE Community
    Who are your friends really?
  • Is there a positive side to social media?
    Who is reaching out to market to kids and teens?
    What are the risks that all social network users face?
    How do you separate your workplace from your personal on-line activities?
    How can you help to protect children and young adults?
    Topics to cover
  • Is there a positive side to social media?
    (Yes)
  • Services like these do add value to our lives
    Positive Side to Social Media
    • Facebook
    • MySpace
    • Twitter
    • Blogging
    • LinkedIn
    • Foursquare
    • Yelp
    • Google Buzz
    • YouTube
    • Flickr
    • Tumblr
  • Massive – Interactive - Inexpensive
  • Top Facebook Fan Pages
    http://fanpagelist.com
  • VkontakteSocial network service in Russia, Ukraine, Belarus, and Kazakhstan. Has features like YouTube, Pandora, and MySpace all rolled into one, with an interface highly reminiscent of Facebook
    OrkutIn Brazil and India, Google's Orkut ranks as the most visited social networking destination out-pacing Facebook
    Social Media is Global
  • Happy FarmChina and Taiwan's Farmville, 23 million daily active users
    QQPopular free IM program in Mainland China, number of simultaneous online QQ accounts exceeds 100 million
    Social Media in China
  • Randall Munroe of the webcomicXKCD
    2007 versionhttp://xkcd.com/256
    2010 versionhttp://xkcd.com/802http://xkcd.com/802_large
    Map of Online Communities
  • Who is reaching out to market to kids and teens?
  • hi5 delivers a fun, expressive, and interactive entertainment experience to millions of users around the world.
    Available in over 50 languages, the site features localized games, virtual goods
    Uses hi5 Coins, a global virtual currency supporting over 60 payment methods and 30 currencies worldwide.
    http://www.hi5networks.com/
    hi5: 9th Largest Social Media Site
  • SocioPath Launch Wraps Up at GDC Online 2010 (Oct 12, 2010)
    Presentation to social media game developers and publishers
    SocioPath is the "Anti-Social Networking Platform for Social Games"
    See 'Secrets Revealed: Exploring the Next Generation Online Gaming Platform'
    hi5's View of the Future
  • Nobody knows the youth market better
    Connects with millions of young consumers online through highly trafficked websites and premium original web programming.
    Broadcasts Gossip Girl, Vampire Diaries, Sisterhood of the Traveling Pants, and Private
    In June 2010 Alloy Digital Network had 16.9 million unique visitors
    http://www.alloydigital.com/
    http://www.alloytv.com/index.vm
    Alloy Digital TV
  • The world's largest online ad sales rep firm.
    We exclusively represent over 300 leading web publishers and offer integrated media and promotional programs to Fortune 500 brand advertisers
    GN KidsRepresenting many of industry’s well known, online brands for reaching boys and girls ages 3-14, incld Disney Channel, Nick.com, Cartoon Network and Yahoo! Kids
    Gorilla Nation
  • Summer Recreation Drives Millions to Gaming and Teens Sites (July 28, 2010)
    Social Networking Ranks as Fastest-Growing Mobile Content Category (June 2, 2010)
    Internet Users Age 6-14 in Brazil Spend 60 Percent of their Online Time on Entertainment and Communication Sites (June 30, 2010)
    92% of U.S. 2-year-olds have Online Record (Oct 2010)
    News of this Expanding Reach
  • What are the risks that all social network users face?
    (and there are many)
  • Twitter Phishing Attack Spreading via Direct Message (Feb 20, 2010)
    Facebook Accounts Hacked; 1.5 Million Login IDs For Sale? (April 23, 2010)
    Google Asking Buzz Users to Confirm Contacts (April 6, 2010)
    Foursquare's privacy loopholes (March 25, 2010)
    Threats are real, not imagined
  • Koobface (Facebook anagram) is a worm targeting Windows users of social networking sites like Facebook, MySpace, and Twitter
    Koobface attempts to gather sensitive information from the victims such as credit card numbers
    Let’s watch ...http://www.youtube.com/watch?v=q7xzsHLHSfc
    Koobface
  • Twitter Spam
  • “Don't be surprised if a criminal compromises your or one of your colleague's personal social networking accounts to retrieve the E-mail addresses of some of your friends, and then uses that information to spoof an E-mail to you or your colleague at work. ”Steven R. ChabinskyDeputy Assistant Director, Cyber DivisionFederal Bureau of Investigation in speech March 23, 2010
    Spoofing
  • My pet peeve
    Do you post on Twitter or Facebook where you are ... or plan to go
    Foursquare’s business model
    Facebook's "Places" Geo-tagging Service raising serious privacy concerns; Could show strangers where you are ... and your Kids
    Keep it quiet and post later or turn off services like Facebook Places
    Where are you now?
  • What about the separation of workplace and personal on-line activities?
  • Password Security – don't share between work accounts and Social Media sites
    Web Publishing – if you blog, have both a work blog and personal blog
    Computer Use – do you keep the churches checkbook on your work machine, do you use a work email to send out mass mailings for "non-official" use
    Relationships with vendors– don't use for personal gain
    Topics for the Adults
  • Student-Teacher-Coaches Relations On-line
    Should you "friend" students on Facebook
    Use online classrooms on sites such as Blackboard or forums within a school district’s website rather than public SM sites
    Follow policy from Administration or School Board
    Create Friend Lists, then customize privacy levels for different information and content you include on your Profile. See Back to School: Tips for Teachers on Facebook (Sept 2009)
    Topics for the Adults
  • How can you help to protect children and young adults?
  • Free ebook for Online Teens (Sept 2010)
    Own Your Space - Keep Yourself and Your Stuff Safe Onlineis written for computer and Internet savvy "tweens" and teens and their parents or educators
    250 PAGES
    To download either the entire book or individual chapters, go here:http://goo.gl/hW5u
    Teen-Children Resources
  • Teen-Children Resources
  • 8 tips for Explaining to Your Children How To Protect Themselves on Internet (Aug 2010)"you can’t protect them against all Internet dangers, but you can certainly teach them how to protect themselves."
    Beware These Social Networking Pitfalls For Kids(Sept 2010)"Quick: What's the legal age required for someone to create a Facebook account?"
    Teen-Children Resources
  • 8 tips for Explaining to Your Children How To Protect Themselves on Internet (Aug 2010)"you can’t protect them against all Internet dangers, but you can certainly teach them how to protect themselves."
    Beware These Social Networking Pitfalls For Kids(Sept 2010)"Quick: What's the legal age required for someone to create a Facebook account?"
    Teen-Children Resources
    It's 13!
  • Facebook Safety Center
    Sophos's recommendations for Facebook settings
    Facebook Newbie | Good Practices
    Be careful of stuff sent to you, even by people you respect (their Facebook account may have been hacked)
    Limit or eliminate access to games and plugins
    Think before you click
    Batten down the hatches in FB
  • Phishing
    Tried and True – but new for them
    Used Console Sales
    Selling banned consoles is a popular on EBay
    'Free' Programs
    Asked to fill in a survey (handing over personal information) in return for a non functional program.
    Big name, Big target
    When hot programs come out (Halo Reach) scammers will be using it as bait
    Gaming Scams for Kids
    http://sunbeltblog.blogspot.com/2010/10/popular-gaming-scams-you-should-warn.html
  • "Stop Think Connect" - public education campaign
    Campaign spearheaded by the National Cyber Security Alliance, the Anti-Phishing Working Group (APWG), countless government agencies (including the Department of Homeland Security), and companies such as Microsoft, Google, PayPal and Facebook.
    Music video PSA (starring Jay Wise and local Massachusetts school kids)
    Cyber Security Awareness Month
  • SANS Internet Storm Center is focusing on ways to Secure the Human
    Children, schools, and young friends (Week 2)10 -Safe browsing for pre-teens11 -Safe browsing for teens12 -Social media usage13 -Online bullying14 -Securing a public computer15 -What teachers need to know about students16 -Securing a donated computer
    Cyber Security Awareness Month
  • Girl Posts Birthday Invitation on Facebook, Gets 21000 RSVP’s (Sept 2010)
    Like any other tech savvy 14-year-old girl, Rebecca J. decided that the best way to get the word out about her 15th birthday party was to put out an invite on Facebook
    Except, Rebecca didn’t just send out the invitation to her friends, she accidentally sent it to the entire Facebook community
    Within a short time, more than 21,000 people RSVP’d to the event
    Stories...
  • New “OMG Guy” Clickjacking Attack Spreads on Facebook (Sept 2010)
    Facebook scam involves a status update containing a link with the words: “OMG This GUY Went A Little To Far WITH His Revenge On His EX Girlfriend”
    When you click the link, you are taken to a fake captcha mechanism that tricks you into “liking” the content and spreading it on your profile
    Stories...
  • Sydney Dalton, Bieber Fever And The New Cyber Bullying (Aug 2010)
    Teenage girl who had a crush on teen pop sensation Justin Bieber
    Posted YouTube video she was "over" him
    Video went viral, Dalton became Public Enemy #1 to the Bieber Army
    Criticism quickly turned to threats
    Long term, Dalton must deal with fact that her name and reputation is attached to story
    Stories...
  • Target to Sell Facebook Credits as Gift Cards in Stores(Sept 2010)
    Facebook extends tentacles into the physical world
    Facebook Credits gift cards are sold in Target stores in $15, $25, and $50 denominations
    Cards allow purchase of virtual goods on Facebook, including popular games such as Farmville
    Stories
  • The Internet is fun but also dangerous
    People don’t know what they do and can easily be duped
    The more cool stuff, the more risks
    Updates should be applied religiously.
    Browsing to a site (ANY site) can infect your computer
    Source: Safe Computing Tips For All
    The ABCs of  online security
  • You need to review and look at your various social media account settings
    Be aware that what you post is there for everyone to see
    bad folks to gather and sell
    Google to cache
    Library of Congress to archive (April 28, 2010)
    Adults need to help educate and raise awareness for our youth
    If needed, just WALK AWAY from Social Media
    Takeaways
  • Get this presentation online:
    http://www.slideshare.net/vcv1/
    Reputation Defender Blog
    http://www.reputationdefender.com/blog/
    Krebs on Security
    http://krebsonsecurity.com/
    Ag IT eNews
    http://agsci.psu.edu/it/news/latest/RSS
    or send a blank email tol-agit-enews-subscribe-request@lists.psu.edu
    One last thing...