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Key Trends in Market Research (Stockholm, June 2012)
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Key Trends in Market Research (Stockholm, June 2012)

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Presentated by Ray Poynter of Vision Critical

Presentated by Ray Poynter of Vision Critical

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  • 1. Ray Poynter Director @ Vision Critical University Key Trends in Market ResearchRay Poynter, Director @ Vision Critical University
  • 2. Ray Poynter, Director @ Vision Critical University
  • 3. Key Trends 1. The shift to qual 2. Social Media 3. Mobile (inc. auto & mass ethnography) 4. Big Data 5. The death of the web 6. Communities 7. DIY 8. Some funky bits Gamification Neuroscience-ish Behavioural Economics 9. Q&ARay Poynter, Director @ Vision Critical University
  • 4. The shift to qualitative Left brain niarb thgiR Surveys hcraeser gninetsiL Scales snoissucsiD Stated recall yhpargonhtE Stated drivers noitaerc-oC Prompted awareness scitylana txeTRay Poynter, Director @ Vision Critical University
  • 5. Ray Poynter, Director @ Vision Critical University
  • 6. Ray Poynter, Director @ Vision Critical University
  • 7. Big DataRay Poynter, Director @ Vision Critical University
  • 8. RIP Worldwide WebRay Poynter, Director @ Vision Critical University
  • 9. CommunitiesRay Poynter, Director @ Vision Critical University
  • 10. Ray Poynter, Director @ Vision Critical University
  • 11. DIYRay Poynter, Director @ Vision Critical University
  • 12. Funky 3Ray Poynter, Director @ Vision Critical University
  • 13. GamificationRay Poynter, Director @ Vision Critical University
  • 14. Neuroscience - ish Facial Coding Implicit from Association WebcamsRay Poynter, Director @ Vision Critical University
  • 15. Behavioural EconomicsRay Poynter, Director @ Vision Critical University
  • 16. 5 Top tips 1. Big Data 2. Mobile 3. Communities 4. Text analytics 5. Observational researchRay Poynter, Director @ Vision Critical University
  • 17. Thank YouRay Poynter, Director @ Vision Critical University