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The Art and the Science of Moderating Discussions
 

The Art and the Science of Moderating Discussions

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    The Art and the Science of Moderating Discussions The Art and the Science of Moderating Discussions Presentation Transcript

    • Presenter MCRay Poynter Daniel Alexander-HeadExecutive Vice President Vice President Marketing The webinar will start at 3pm UK time The art and the science of moderating online discussions 23 February 2012
    • Presenter MCRay Poynter Daniel Alexander-HeadExecutive Vice President Vice President Marketing The art and the science of moderating online discussions 23 February 2012
    • Agenda1. Types of discussion2. The aims of moderation3. Key strategies4. The link between analysis and moderation5. Five Tips
    • Types of DiscussionsNaturally Occurring Purposed Discussions Social networks Online Focus Groups Microblogging Bulletin Board Focus Groups Interest communities Post Survey Forum Comment fields MROCs Review sites Community Panels Chat in games
    • 3 Key Distinctions1. Synchronous vs Asynchronous2. Time Short (1 to 2 hours) Medium (1 to 7 days) Long (1 to 12 weeks)3. Process Every member comments on every question Discussion model
    • OLFG and BBFGPlenty of notes already existHave a detailed discussion guide before you startBasic model = question and answer – 2 moderators for OLFGAdvanced model – Homework – Sub-groups – Creative tasks – Collaborative tasks – Blogging, commenting, and tagging
    • Community DiscussionsMROCs Community Panels
    • Survivor Bias & Community ModerationBecause it has usually worked in the past doesnot mean 1. It is the best way 2. It is better than the way others are moderating 3. It will work for other people (there may be things you are doing you are not aware of) 4. It will work for you in the future
    • PreparationDay Target Tasks1 Welcome and Describe family and do a pantry audit, ideally with photos context setting2 Reasons for multi- Why do we have multiple packs of some items in the home? pack storage Explore types of food, retailer vending, faster usage, stand-by, long shelf life3 Items not in multi- What sorts of items would you not have in multiple packs in pack storage your home? Probe why? Explore whether other types of people might have them, what types?4 Types of pasta There are many types of pasta, in terms of content, shape, and cooking time. Why might some people have more types in their pantry than others? What sorts of people have what sorts of pasta, and bigger and smaller ranges.5 4 pasta proposals Here are four ideas that are being reviewed for pasta. What are you thoughts about them. Explore likes, dislikes, suggestions, and user stereotypes.
    • Highlight whatyou want
    • Start SimpleListsAuditsStories about themselves
    • Highlight what you want Keep members busyDeal with off-topicposts quickly
    • Keeping the discussion busyProbeThrow topics open to the crowdPraise new postsEmail/message/sms people to start/return
    • Highlight what you want Keep members busyDeal with off-topicposts quickly Reward ‘good’ Provide alternative behaviour space for members’ topics Stamp on abuse
    • Safety and EthicsClient, member, and researcher safetyDealing with abuseCodes of conductData protection legislationOther legislation – Children and other vulnerable groups – Gambling and lotteries – Distance selling
    • Analysis and Moderation NarrativeModel CAQDA Link findings to text Member checking Tag and code Start at start
    • 5 Top Tips1. Most research discourses will be with the moderator2. Have a clear plan, a community version of a focus group discussion guide3. Intervene enough to direct the conversation and to create the right depth of response4. Email/message/SMS people at start and when more feedback required5. Start the analysis at the beginning of fieldwork
    • Thank You
    • Q&A Ray Poynter Daniel Alexander-HeadExecutive Vice President Vice President Marketing