Test, Re-test And Test Again                 New techniques and                 technologies for                 testing i...
Today’s                        SpeakersMike StevensDaniel Alexander-Head                                   2
Today’s Webinar        Part 1                       Part 2Development Needs Today         Methods Of Testing              ...
The Consumer ’s  Conundrum
5
Early Stage Concept Development And Build                                            6
The Need For Speed                     7
A Brief History Of Concept Testing             Methods Intercept   CATI        Central Location                           ...
The Online Access Panel                          9
The MROC           10
The Community Panel                      11
The Left-Of-Field – Predictive Markets
Who Are We Listening to?                           13
MROC         Access PanelMarket         Communit          y Panel                      Your                    Customers  ...
MROCsAccess PanelsCommunity Panels                   15
MROC Case StudyPersonal CarePreparation      Week1             Week 2         Week 3   • Homework:     • Exploration     •...
Access Panel Case StudyMobile Telecoms                          17
Community Panel Case StudyAlcoholic Drinks2pm - 5pm                       7pm                      6am - 7amConcepts      ...
Q&ATo view this presentation again, please go to:                 www.vcu.visioncritical.com  Mike Stevens                ...
Upcoming SlideShare
Loading in …5
×

Test, re-test and test again – New techniques and technologies for testing ideas to achieve new product success

669 views

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
669
On SlideShare
0
From Embeds
0
Number of Embeds
30
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Test, re-test and test again – New techniques and technologies for testing ideas to achieve new product success

  1. 1. Test, Re-test And Test Again New techniques and technologies for testing ideas to achieve new product success 1
  2. 2. Today’s SpeakersMike StevensDaniel Alexander-Head 2
  3. 3. Today’s Webinar Part 1 Part 2Development Needs Today Methods Of Testing 3
  4. 4. The Consumer ’s Conundrum
  5. 5. 5
  6. 6. Early Stage Concept Development And Build 6
  7. 7. The Need For Speed 7
  8. 8. A Brief History Of Concept Testing Methods Intercept CATI Central Location 8
  9. 9. The Online Access Panel 9
  10. 10. The MROC 10
  11. 11. The Community Panel 11
  12. 12. The Left-Of-Field – Predictive Markets
  13. 13. Who Are We Listening to? 13
  14. 14. MROC Access PanelMarket Communit y Panel Your Customers Predictiv e Markets 14
  15. 15. MROCsAccess PanelsCommunity Panels 15
  16. 16. MROC Case StudyPersonal CarePreparation Week1 Week 2 Week 3 • Homework: • Exploration • Initial • Revised scrapbook of bathtime concept concept and photo indulgence response response upload 16
  17. 17. Access Panel Case StudyMobile Telecoms 17
  18. 18. Community Panel Case StudyAlcoholic Drinks2pm - 5pm 7pm 6am - 7amConcepts Survey Extraction of drafted in launches basic outputs: KPIworkshop to targeted measures / Day 1 segments verbatims 6pm 7pm - 6am 8am Concepts Fieldwork Results uploaded window presented into survey back to start workshop Day 2 18
  19. 19. Q&ATo view this presentation again, please go to: www.vcu.visioncritical.com Mike Stevens Daniel Alexander-Head +44 207 633 2992 +1 778 373 0485 mike.stevens@visioncritical.com daniel.alexander-head@visioncritical.com

×