Who drinks what today?

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Who drinks what today?

  1. 1. Who drinks what today? One day U&AThe Need for Speed – May 18
  2. 2. Consumers are becoming more demanding beverage connoisseursThe Need for Speed – May 18
  3. 3. Operators need to focus on core business profitabilityThe Need for Speed – May 18
  4. 4. Leading to a customer and consumer dilemma Too Simple Too ComplexThe Need for Speed – May 18
  5. 5. The Need for Speed – May 18
  6. 6. The challenge Relevant Replicable Flexible Fast Proprietary LeadingThe Need for Speed – May 18
  7. 7. The response Mobile Diary 1578 beverages 400 consumers 1 dayThe Need for Speed – May 18
  8. 8. Diary framework Who? What What? else? BEVERAGES Where? Why? When?The Need for Speed – May 18
  9. 9. Mobile interfaceThe Need for Speed – May 18
  10. 10. First drink of the day Before 7am / 7am-9amThe Need for Speed – May 18
  11. 11. What and when? Before 7am / 7am-9am 40% Hot beverage Fruit Juice Fizzy drink 20% Energy Drink Water Alcoholic drink 0% Before 7am 7am-9am 9am-11am 11am-1pm 1pm-3pm 3pm-5pm 5pm-7pm 7pm-9pm After 9pmThe Need for Speed – May 18
  12. 12. Where? Before 7am / 7am-9am In a fast food restaurant Somewhere In a coffee else shop At home At work While travellingThe Need for Speed – May 18
  13. 13. Where at home? Before 7am / 7am-9am Men Women Somewhere Somewhere else at home else at home Kitchen Bedroom Kitchen BedroomLiving / Dining room Living / Dining room The Need for Speed – May 18
  14. 14. Where at work? Before 7am / 7am-9am 18-34 35-54 Kitchen / Kitchen / cafeteria / cafeteria / My desk My desk other area other areaThe Need for Speed – May 18
  15. 15. Lunch 11am - 3pmThe Need for Speed – May 18
  16. 16. What? 11am – 3pm Alcoholic drink Water Energy Drink Fizzy drink Fruit Juice Hot beverage 7am-9am 11am-3pmThe Need for Speed – May 18
  17. 17. Where? 11am – 3pm Men Women Other area at My desk My desk work Other area at workThe Need for Speed – May 18
  18. 18. Lessons LearnedThe Need for Speed – May 18
  19. 19. Best practices Keep it short Keep it tight Over-recruitThe Need for Speed – May 18
  20. 20. Questions?The Need for Speed – May 18

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