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Smart Tools for Social Media

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Published in: Technology, Business

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  • 1. Smart Tools forSocial MediaMelissa FoxSenior Manager, TrainingVacation.com
  • 2. Why focus on Technology?  Dozens of different approaches  Technology can apply to everyone  Tools are newer
  • 3. Some Assumptions  Goal of social media is to engage your audience in a conversation  Requires regular updating  Different type of marketing
  • 4.  Multiple accounts Multiple users One place to see it all
  • 5.  Free or $5.99+$15/user/month Track internet campaigns Web based Mobile access
  • 6. TweetDeck Specifically designed for Twitter Sort through a myriad of postings Follow specific streams Can post to Facebook as well
  • 7. TweetDeck Chrome or Safari browser Installed application
  • 8.  Integrates your conversations, from email to social media, all in one place Quality over quantity
  • 9. What do you have to do?  Import contacts  Add email accounts  Add your social media profiles
  • 10. Contacts View their pages See all their interaction with you/your organization Create tasks and touch points
  • 11. I’m not there yet.
  • 12. How many of you have one of these?
  • 13.  Post directly to your business page Can post to several locations at once Snazzy photo editing tools
  • 14. Why Photos?  Content type matters
  • 15. You Online  Update regularly  Respond to the conversations  Use tools that work