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Agency Website 101
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Agency Website 101

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  • 1. Agency Website 101 May, 2012
  • 2. Today’s AgendaTen Top Tips for Agency Website DesignMandatories and Nice to Have’sQuestions & AnswersResources
  • 3. Does Your Agency have it’s Own Website?
  • 4. ASTA 2011 Survey
  • 5. ASTA 2011 SurveyBut Growth has Stalled
  • 6. Have You Ever Redesigned YourWebsite Since It First Launched?
  • 7. 1996
  • 8. 2001
  • 9. 2005
  • 10. 2011
  • 11. Tip # 1: Nothing is “Set It & Forget It” in the Digital World
  • 12. Tip # 2: Be Clear About Your ObjectivesYou cannot do “everything” and do itwell on your website, so you MUSTprioritize.
  • 13. Tip # 2: Be Clear About Your ObjectivesWhat do you want to accomplish the most? Acquire new clients? If so, what’s their profile? Focus on a new niche market? Provide self service for current clients, cutting down on calls? Collect prospect emails for later promotion? Build your agency name awareness or rebrand?
  • 14. Tip # 3a:Focus on the Golden Triangle
  • 15. Tip # 3a:Focus on the Golden Triangle
  • 16. Tip # 3b: Keep Big Stuff Above the FoldViewing Time 81% 19%
  • 17. Tip # 4a:Leave the Puzzles at the Beach House
  • 18. Tip # 4b:Put Everything Where it Belongs
  • 19. Tip # 5: Follow the Leaders$ Millions spent on Website Testing & Usability …… Watch their Space:
  • 20. Tip # 6 : Keep it Fresh• Give visitors a reason to come back• Google ranks updated sites higher in search results
  • 21. Tip # 7: Leverage Your Advantages Against the Big GuysPersonalized Service & RecommendationsSpecialtiesYour Local Community Connection
  • 22. Personal Service ---Not a Faceless Corporation
  • 23. Specialize --The Riches are in the Niches
  • 24. You Support Your Community:Your Community Supports You
  • 25. Look What Google LOVES: Local Search Results
  • 26. Tip # 8:Keep Your Site Spider Friendly
  • 27. Tip # 9:Measure with Google Analytics
  • 28. Tip # 10: Validate Everythingwith Friends & Clients Outside Travel PNR Pseudo City Reposition Rack Rate Receptive Services
  • 29. Mandatories Nice to Have’sPhone # in HUGE font, upper right Customer Testimonials w/PhotosEmail subscription w/ Value Proposition High Production Value Photos & VideosYour OWN Email Domain Why Clients Should Use You, Professional Photos of StaffCross Promotion with Agency Facebook Click to ChatAccountPromote URL Everywhere Specialization & DifferentiationInbound Links from “Authoritative” Sites Personal Reviews of Products and DestinationsCurrent, Attractive Deals Site Map
  • 30. The $64,000 Question: Booking Engine;Yes or No?Simply Put: IT DEPENDS
  • 31. ASTA 2011 Survey
  • 32. ASTA 2011 Survey
  • 33. ASTA 2011 Survey
  • 34. The Big 3 to Start Next WeekMove Important Stuff Above the FoldWork to Focus Your MessagingStart Developing Your Plan to Keep Your Site Fresh
  • 35. ResourcesWebMarketing123.com (weekly webinars)MarketingExperiments.comBlog.Hubspot.comGoogle.com/Webmasters/Tools/

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