Tip # 1: Nothing is “Set It & Forget It” in the Digital World
Tip # 2: Be Clear About Your ObjectivesYou cannot do “everything” and do itwell on your website, so you MUSTprioritize.
Tip # 2: Be Clear About Your ObjectivesWhat do you want to accomplish the most? Acquire new clients? If so, what’s their profile? Focus on a new niche market? Provide self service for current clients, cutting down on calls? Collect prospect emails for later promotion? Build your agency name awareness or rebrand?
Tip # 10: Validate Everythingwith Friends & Clients Outside Travel PNR Pseudo City Reposition Rack Rate Receptive Services
Mandatories Nice to Have’sPhone # in HUGE font, upper right Customer Testimonials w/PhotosEmail subscription w/ Value Proposition High Production Value Photos & VideosYour OWN Email Domain Why Clients Should Use You, Professional Photos of StaffCross Promotion with Agency Facebook Click to ChatAccountPromote URL Everywhere Specialization & DifferentiationInbound Links from “Authoritative” Sites Personal Reviews of Products and DestinationsCurrent, Attractive Deals Site Map
The $64,000 Question: Booking Engine;Yes or No?Simply Put: IT DEPENDS