“HARD TIMES AROUSE AN INSTINCTIVE DESIRE                                                                          FOR AUTH...
WELCOMEOne key reason to became a Strategic Marketing Adviser is to pay attentionon details. They speak more than every tr...
ASPIRE TO BE UNIQUE. BE UNIQUE TO INSPIRE                         “YOU NEVER KNOW HOW DISRUPTIVE YOU ARE UNTIL BEING DISRU...
SERVICES                                    “KEEP AN OPEN MIND AND YOU WILL MOVE TO THE MOOD OF THE MOMENT”•   STRATEGIC  ...
STRATEGIC PLANNING                                                                                                       “...
BRAND EQUITY                                                                                  “BRANDS ARE LIKE PERSONS. TH...
CONTENT MARKETING                                                                                “WE NEED TO BREAK THE RUL...
MARKET RESEARCH – CROWDSOURCING                                             “LOOKING FOR THE BEST INSIGHTS OR THE ONES THA...
SOCIAL MEDIA                                                                                                              ...
ENGAGEMENT PROGRAM                                                                            “BRANDS ARE LIKE PERSONS. BE...
AFFINITY & NETWORKING PROGRAMS                                                                                            ...
PR & RRPP                                                                                              “MAKE YOUR BELIEFS ...
360 ADVERTISEMENT                                                                          “CREATIVITY IS INTELLIGENCE HAV...
SPEAKING                                                                                                                  ...
ABOUT ME                                                                 “PASSIONATE FOR NEW CHALLENGES, INNOVATION AND CR...
AND FINALLY                “MAKE EVERY DAY RIDICUOUSLY AMAZING.              LIFE MEANS LEARN AND CHANGE WITHOUT LIMITS”TH...
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A little more about Verónica Cochón Vazquez

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Transcript of "A little more about Verónica Cochón Vazquez"

  1. 1. “HARD TIMES AROUSE AN INSTINCTIVE DESIRE FOR AUTHENTICITY ”. (Coco Chanel)“ASPIRE TO BE UNIQUE. BE UNIQUE TO INSPIRE” VERÓNICA COCHÓN VAZQUEZClear. Practical. Memorable. Strategic Marketing Adviser
  2. 2. WELCOMEOne key reason to became a Strategic Marketing Adviser is to pay attentionon details. They speak more than every trend or market research. The secondkey is to be so sensitive to percibe and comprehend all that happens aroundyou. Then, you will acquire one of the main skill to connect and hold anamazing relationship with your audience. The third secret is to be multi-disciplinary. The best ideas arise from connecting everything. Only an expertwith the enough experience and craftiness in its personal and professionalareas, could analyze, join and conclude the best strategy to be successful onhis/her business. And finally, it´s necessary a great sense of humor toovercome every challenge. You will be successful forever if first you understandthat even in the failure there is always a triumph. It depends on you.In these times, there is one way to build a successful business throughout theyears: being unique. Clear. Practical. Memorable. Verónica Cochón Vazquez STRATEGY MEANS DISCIPLINE: AN INSPIRING ATTITUDE OF CHALLENGING YOURSELF, EVERYTIME, EVERYWHERE. VERÓNICA COCHÓN VAZQUEZ “ASPIRE TO BE UNIQUE. BE UNIQUE TO INSPIRE” Email: veronicacochon@gmail.com - Móbile: 00 54 9 11 5 646 7436 Skype: veronica.cochon
  3. 3. ASPIRE TO BE UNIQUE. BE UNIQUE TO INSPIRE “YOU NEVER KNOW HOW DISRUPTIVE YOU ARE UNTIL BEING DISRUPTING IS THE ONLY CHOICE.”My main commitment is to further understand andcomprehend the last movements and market trends, andabove all, to deliver inspiring ideas to be implemented inyour business successfully. You have two choices concernyour brand, to fail or to succeess The amount of work is thesame but the big difference is how disruptive you are for yourbrand to become memorable forever.Think outside the box, break the rules. Aspire to be unique.Be unique to inspire. OPEN MINDS LEAD TO OPEN DOORS. VERÓNICA COCHÓN VAZQUEZ “ASPIRE TO BE UNIQUE. BE UNIQUE TO INSPIRE” Email: veronicacochon@gmail.com - Móbile: 00 54 9 11 5 646 7436 Skype: veronica.cochon
  4. 4. SERVICES “KEEP AN OPEN MIND AND YOU WILL MOVE TO THE MOOD OF THE MOMENT”• STRATEGIC PLANNING• BRAND EQUITY• CONTENT MARKETING• MARKET RESEARCH• SOCIAL MEDIA• ENGAGEMENT PROGRAM• AFFINITY & NETWORKING PROGRAM• PR & RRPP• 360 ADVERTISEMENT• SPEAKING VERÓNICA COCHÓN VAZQUEZ “ASPIRE TO BE UNIQUE. BE UNIQUE TO INSPIRE” Email: veronicacochon@gmail.com - Móbile: 00 54 9 11 5 646 7436 Skype: veronica.cochon
  5. 5. STRATEGIC PLANNING “DON´T STOP DREAMING. START DOING”It´s like taking a picture of your current business and planninghow far and fast it can grow in the short, middle and long termin the global business. A very strong as well as a very dynamicand flexible strategy to take the best advantages even thoughfacing uncertain scenarios. There are risks, of course, but also thereare great opportunities. It depends on the side you choose to be… FIND YOUR GREATNESS VERÓNICA COCHÓN VAZQUEZ “ASPIRE TO BE UNIQUE. BE UNIQUE TO INSPIRE” Email: veronicacochon@gmail.com - Móbile: 00 54 9 11 5 646 7436 Skype: veronica.cochon
  6. 6. BRAND EQUITY “BRANDS ARE LIKE PERSONS. THEY NEED TO FEEL YOU”.Nowadays brands are not anymore a name. Brands are like Persons.They are managed for people to people. Every brand is owner of asingular personality and an identity, but these are not enough to bechosen by your audience. People love brands when they keep astrong relationship throughout the years. It means that people must“Feel” your brand above everything. We pass through the “Meselling preposition” to the “Holistic Selling Proposition”. The answeris not anymore “what” you say. The answer is “how” you say. VERÓNICA COCHÓN VAZQUEZ “ASPIRE TO BE UNIQUE. BE UNIQUE TO INSPIRE” Email: veronicacochon@gmail.com - Móbile: 00 54 9 11 5 646 7436 Skype: veronica.cochon
  7. 7. CONTENT MARKETING “WE NEED TO BREAK THE RULES TO CREATE NEW ONES”Content Marketing is a new conception of building brandawareness. Everything turns around the key content yougenerate from and for your audience. Content is aboutlistening, talking and creating the most intimate andvaluable experiences to engage your audience more andmore. It works at the fastest speed. Nowadays, competitiveadvantage will not be in adopting Content Marketing as anew practice of creating your marketing plan, it will be inmanaging and processing all the content you obtain fromyour consumers engagement touch points (on-line and off-line plataforms). Technology has become a critical piecefor all marketers. A new breed of digital engagementmanagement system is turning the core of successful business. VERÓNICA COCHÓN VAZQUEZ “ASPIRE TO BE UNIQUE. BE UNIQUE TO INSPIRE” Email: veronicacochon@gmail.com - Móbile: 00 54 9 11 5 646 7436 Skype: veronica.cochon
  8. 8. MARKET RESEARCH – CROWDSOURCING “LOOKING FOR THE BEST INSIGHTS OR THE ONES THAT MAKE THE DIFFERENCE?”Traditional research often misses the point. The Crowdsourcing is a newmethodology that works basically on emotional consumers insights. Thisnew concept has arrived from the best results obtained whenpeople is involved in the creative process of a brand, product oridea. There are many techniques and approaches used on digitalplataforms and mainly they try to stimulate the pride andrecognition of your customers. The results are very effective: yourcompany may test and obtain great ideas at a very low cost. VERÓNICA COCHÓN VAZQUEZ “ASPIRE TO BE UNIQUE. BE UNIQUE TO INSPIRE” Email: veronicacochon@gmail.com - Móbile: 00 54 9 11 5 646 7436 Skype: veronica.cochon
  9. 9. SOCIAL MEDIA “THINK OUTSIDE THE BOXCompanies face a huge transformation on the way they build and develop successfulbusiness. Internet has completely changed the rules of marketing: social media isbecoming more and more relevant in order to create the closet relationship with yourcustomers.Cyberspace became the plataform chosen by most people to communicate, create,integrate, exchange, share and influence among other people. The key question isnot anymore if to be or not to be in Social Media. The right question is how yourcompany should be on it. Success means Strategy. First of all, you will need to developa Strategic Social Media Plan which includes: SWOT and PESTEL analysis Target Objectives at the short and medium term Content Drivers Products/Services offers Plataforms and metrics. Expected results. Prevention and Crisis protocol Incomes & Profitability analysis VERÓNICA COCHÓN VAZQUEZ “ASPIRE TO BE UNIQUE. BE UNIQUE TO INSPIRE” Email: veronicacochon@gmail.com - Móbile: 00 54 9 11 5 646 7436 Skype: veronica.cochon
  10. 10. ENGAGEMENT PROGRAM “BRANDS ARE LIKE PERSONS. BE LOVE, BE BRAVE, BE YOU”Brands are sociable in nature. Just analyze the arising phenomenon ofFacebook, Twitter, You Tube, Slideshare among others. We are in a new era:the era of “me” where people have the priority to achieve a recognizedstatus in those Communities they feel identified and proud to belong to.Communities where they share their beliefs, values, interests and customs butabove all they feel respected, recognized and praised by the brandthrough lovely experiences. Welcome to the Engagement Programs.Your audience represents your brand. Why do you not invest on them if theyare the success of your business? VERÓNICA COCHÓN VAZQUEZ “ASPIRE TO BE UNIQUE. BE UNIQUE TO INSPIRE” Email: veronicacochon@gmail.com - Móbile: 00 54 9 11 5 646 7436 Skype: veronica.cochon
  11. 11. AFFINITY & NETWORKING PROGRAMS “CREATING UNIQUE ALLIANCES”An Affinity & Networking Program deliver to brands innovative audienceapproaches in an unconventional and non structure contexts with the mainobjectives of boosting their exposure, brand image and sales. We developstrategic alliances among brands with the highest potential of synergy achieving thebest results at a low cost. VERÓNICA COCHÓN VAZQUEZ “ASPIRE TO BE UNIQUE. BE UNIQUE TO INSPIRE” Email: veronicacochon@gmail.com - Móbile: 00 54 9 11 5 646 7436 Skype: veronica.cochon
  12. 12. PR & RRPP “MAKE YOUR BELIEFS CAME TRUE. BE AUTHENTIC ”Times are changing at a great speed. Brands flourish from what peopleare saying and sharing in both worlds: on-line and off-line plataforms.So, it´s not anymore what you say, it´s what they say. First of all, youmust understand the behavior of your audience in each plataform. Thekey issue is the content you choose for every communication channel,each one is owner of a remarkable profile and language. If you wantto continuously win the attention of your clients, be always honest,authentic, innovative, exciting, sociable and ethical. People love brandswhen they feel reliable, confident and respected. VERÓNICA COCHÓN VAZQUEZ “ASPIRE TO BE UNIQUE. BE UNIQUE TO INSPIRE” Email: veronicacochon@gmail.com - Móbile: 00 54 9 11 5 646 7436 Skype: veronica.cochon
  13. 13. 360 ADVERTISEMENT “CREATIVITY IS INTELLIGENCE HAVING FUN (ALBERT EINSTEIN)”Creativity means not only to develop the bestdisruptive ideas, it means above all to hold an intimaterelationship with your audience that leads to actionand mutual benefits. This approach relies onunderstanding the human nature behavior: Brands arelike persons and they belong to different Communities.Every campaign should keep an strategy and deliver themost valuable and significant experience to get immediatlythe attention of your audience in each plataform: on-lineand off-line. Win consumers to say not only WOM (word ofmouth), but above all WOW (word of world). VERÓNICA COCHÓN VAZQUEZ “ASPIRE TO BE UNIQUE. BE UNIQUE TO INSPIRE” Email: veronicacochon@gmail.com - Móbile: 00 54 9 11 5 646 7436 Skype: veronica.cochon
  14. 14. SPEAKING “BE THE MOST INSPIRING DIRECTOR”NEXT SEMINARS: Start dreaming. Be what you desire to do. Building successful brands. Symbiosis between brand and a person Learning the best marketing lessons. Keeping engaged your audience according the modern times Speaking about the last luxury management techniques Why Social Media became so relevant?. All you must know about Social Media. Design Thinking: break the rules and create new ones. Becoming an inspiring speaker. VERÓNICA COCHÓN VAZQUEZ “ASPIRE TO BE UNIQUE. BE UNIQUE TO INSPIRE” Email: veronicacochon@gmail.com - Móbile: 00 54 9 11 5 646 7436 Skype: veronica.cochon
  15. 15. ABOUT ME “PASSIONATE FOR NEW CHALLENGES, INNOVATION AND CREATIVITY.Master in Business Administration, Master in CommunityManagement and Degree in Marketing.Huge experience in leading companies across the world inMarketing, Advertising and Sales Areas such us: PANAMCO Latam(Coca Cola Latinamerica), LVMH (Argentine and France), AunaCable (España), PS Group (Danfer and Coterie, Argentine), Maisondu Luxe - MCF Consultoria e Conhecimento (Argentina and Brazil),and Incedo (Argentine, Uruguay, Chile and Paraguay) amongothers.Specialized in creating successful strategies for a wide range ofglobal companies. Focus on strategic restructuring of brandsfrom a different approach which involves the last managementtechniques.Passionate for new challenges, innovation and creativity. Curiousand energetic. I´m eager to work in environments where I can learn, DON´T LIMIT YOUR CHALLENGES. CHALLENGE YOUR LIMITScreate and communicate valuable experiences and knowledge. FIND YOUR GREATNESS VERÓNICA COCHÓN VAZQUEZ “ASPIRE TO BE UNIQUE. BE UNIQUE TO INSPIRE” Email: veronicacochon@gmail.com - Móbile: 00 54 9 11 5 646 7436 Skype: veronica.cochon
  16. 16. AND FINALLY “MAKE EVERY DAY RIDICUOUSLY AMAZING. LIFE MEANS LEARN AND CHANGE WITHOUT LIMITS”THANK YOU VERÓNICA COCHÓN VAZQUEZ “ASPIRE TO BE UNIQUE. BE UNIQUE TO INSPIRE” Email: veronicacochon@gmail.com - Móbile: 00 54 9 11 5 646 7436 Skype: veronica.cochon
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