Tracking and Measuring Social
           Media

         Savior Joseph
Outline
•   Social Media and Return on Investment
•   Resourcing
•   One versus three
•   Growth in engagement and convers...
Social media and ROI
Resourcing
Engagement and conversation
Online brand building
Radian6
Facebook
Twitter
E: savior@colour.ca
T: twitter.com/savior
F: facebook.com/savior.joseph
Tracking and measuring social media
Tracking and measuring social media
Tracking and measuring social media
Tracking and measuring social media
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Tracking and measuring social media

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Tracking and measuring social media

  1. 1. Tracking and Measuring Social Media Savior Joseph
  2. 2. Outline • Social Media and Return on Investment • Resourcing • One versus three • Growth in engagement and conversation • Online brand building • Radian6 • Facebook • Twitter • Google • Instinct • Learning • Questions
  3. 3. Social media and ROI
  4. 4. Resourcing
  5. 5. Engagement and conversation
  6. 6. Online brand building
  7. 7. Radian6
  8. 8. Facebook
  9. 9. Twitter
  10. 10. E: savior@colour.ca T: twitter.com/savior F: facebook.com/savior.joseph

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