NovaScotia.com  &  Social  Media
Our  initiatives  and  how  operators  can  participate  in  the  conversation!  
Itinerary
Redesigned  Website  
  Social  Media  Integration
Operator  Opportunities
novascotia.com  2009  Statistics
Visits:  1.5  million  
Average  time  on  site:  5.17  
minutes
Average  page  views:  6...
Why  Redesign?
Take  advantage  of                     Usability  research:
advancements  in  technology               Nov...
Core  
Masthead    Experiences
 video




 Social  
 Media
               Forum
               &  Blog
               feeds
NovaScotia.com  &  Social  Media


Why  participate  in  social  media?
  In  social  media,  customers  tell  you  what  ...
Facebook
 2,530+  fans
 Over  1200  views/month
Opportunity:
-­‐ We  need  stuff  to  talk  
    about  with  our  fans   ...
Twitter
-­‐ 1,430+  followers
-­‐ Letting  the  world  know  
    how  great  Nova  Scotia  

 less.
Opportunity:
-­‐ Have...
Flickr
-­‐ 1,920+  photos  added
-­‐ Flickr  photos  will  feed  into  
    the  website  starting  in  late  
    May.

O...
YouTube
-­‐ 8,240+  channel  views
-­‐ 109,350+  video  views

Opportunity:
-­‐ Have  a  great  YouTube  
    video  that ...
Flickr
Photo     YouTube
Gallery    Videos
YouTube  
 video
Social  Media   How  you  can  participate
Join  the  conversation!  
  Join  our  networks,  post  comments,  share  phot...
Questions?
      Michelle  Sears                 Susan  Jeffries
Database  Marketing  Assistant       Festivals  &  Events...
Social mediaconference capebretonapril2010
Social mediaconference capebretonapril2010
Social mediaconference capebretonapril2010
Social mediaconference capebretonapril2010
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Social mediaconference capebretonapril2010

  1. 1. NovaScotia.com  &  Social  Media Our  initiatives  and  how  operators  can  participate  in  the  conversation!  
  2. 2. Itinerary Redesigned  Website   Social  Media  Integration Operator  Opportunities
  3. 3. novascotia.com  2009  Statistics Visits:  1.5  million   Average  time  on  site:  5.17   minutes Average  page  views:  6.83   pages Clicks  to  partner  websites:   700,000+ %  of  traffic  from  Google   (organic):  41.3%
  4. 4. Why  Redesign? Take  advantage  of   Usability  research: advancements  in  technology Novascotia.com  homepage   Combine  brand  immersion  and   survey  (primary  objective) task  driven  navigation Click  tracking  (recording  user   sessions) Video,  photo  and  content   User  testing  (15  tasks/questions) assets   Review  of  best  in  class   Greater  retail  call  to  action websites  (Montreal,  New   Enhanced  visitor  servicing   Zealand,  Australia) tools Technology  review
  5. 5. Core   Masthead Experiences video Social   Media Forum &  Blog feeds
  6. 6. NovaScotia.com  &  Social  Media Why  participate  in  social  media? In  social  media,  customers  tell  you  what  your  brand  is. Nova  Scotia  Tourism  chooses  to  listen  and  play  an  active  and   engaged  role. We  monitor  the  online  environment  and  track: What  people  are  saying  about  us How  often  people  are  talking  about  us We  look  for  our  online  ambassadors
  7. 7. Facebook 2,530+  fans Over  1200  views/month Opportunity: -­‐ We  need  stuff  to  talk   about  with  our  fans   tell   us  about  your  events! -­‐ Contribute  to  the  content   or  be  the  conversation   starter!
  8. 8. Twitter -­‐ 1,430+  followers -­‐ Letting  the  world  know   how  great  Nova  Scotia   less. Opportunity: -­‐ Have  something  to   promote  or  giveaway?     Let  us  know  and  we  can   tweet/retweet  it!
  9. 9. Flickr -­‐ 1,920+  photos  added -­‐ Flickr  photos  will  feed  into   the  website  starting  in  late   May. Opportunity: -­‐ Join  our  Flickr  Group  and   contribute  photos  from   around  the  province.    
  10. 10. YouTube -­‐ 8,240+  channel  views -­‐ 109,350+  video  views Opportunity: -­‐ Have  a  great  YouTube   video  that  reflects  a  core   experience?  Let  us  know! -­‐ Have  a  YouTube  video  for   your  business?  Link  it  to   your  operator  listing  on   novascotia.com!
  11. 11. Flickr Photo YouTube Gallery Videos
  12. 12. YouTube   video
  13. 13. Social  Media   How  you  can  participate Join  the  conversation!   Join  our  networks,  post  comments,  share  photos   and  videos,  tweet,  blog,  etc. Flickr:  http://www.flickr.com/groups/novascotiatourism/ Facebook:  http://www.facebook.com/NovaScotiaTourism YouTube:  http://www.youtube.com/user/NovaScotiaTourism Twitter:  http://twitter.com/CynatNovaScotia Blogs:  http://novascotiablogs.com/ Send  us  your  information  and  we  can  promote  it  on  your   behalf  (deals,  contests,  special  events,  etc.)
  14. 14. Questions? Michelle  Sears Susan  Jeffries Database  Marketing  Assistant Festivals  &  Events searsmt@gov.ns.ca jeffrisl@gov.ns.ca T:  (902)  424-­‐0939 T:  (902)  424-­‐5486 Cynthia  Bragg Tanya  Johnson Digital  Community  Liaison Internet  Marketing  Officer cynthia@colour.ca macleotl@gov.ns.ca T:  (902)  722-­‐3142 T:  (902)  424-­‐2682 Thank  you!
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