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Interop - Multimodal Mobility
Interop - Multimodal Mobility
Interop - Multimodal Mobility
Interop - Multimodal Mobility
Interop - Multimodal Mobility
Interop - Multimodal Mobility
Interop - Multimodal Mobility
Interop - Multimodal Mobility
Interop - Multimodal Mobility
Interop - Multimodal Mobility
Interop - Multimodal Mobility
Interop - Multimodal Mobility
Interop - Multimodal Mobility
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Interop - Multimodal Mobility

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SMS, Voice, Mobile Apps, Mobile Web as key enablers of Enterprise Mobility

SMS, Voice, Mobile Apps, Mobile Web as key enablers of Enterprise Mobility

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  • 1. Multimodal Mobility
    SMS, Voice, Mobile Apps, Mobile Web as key enablers of Enterprise Mobility
    VeerChand Bothra
    Ravience Digital Pvt Ltd
    Interop, 2009
  • 2. Many Stats – Two Facts
  • 3. Time to Act
  • 4. IT or Island?
  • 5. Enterprise Mobility Value Chain
  • 6. Modes of Mobile Access & Delivery
    SMS
    Voice
    Mobile Apps
    Mobile Web
    Bluetooth
    Wifi
    USSD
  • 7. SMS
    Outbound
    Bulk SMS
    Unicode messages
    A2P using HTTP
    Inbound
    Longcode: Standard rate Virtual number
    Shortcode: Premium rate number
    P2A using HTTP
  • 8. Voice
    Voice site is an IVR system
    Access through a Toll-free, Standard-rate or Premium-rate number
    Can be in any language and work across handsets
    Navigation through
    Touchtone input
    Speech recognition
    Automated Outbound Dialing (OBD)
    Recorded voice prompt (clip)
    Dynamic patching of data through text-to-speech
    Numbers are automatically called and the voice prompt is played out to them
    30 or 60 second pulse
    The call can be interactive and user’s response can be stored
  • 9. Mobile Web and Apps
    Made for Mobile Web browser sites
    Mobile websites are not the same as PC websites
    Rs 3,000 price point for GPRS handsets
    Cost of data download is relatively high – approx. Rs 5-10 per MB
    Constrained device: small screen, lower processor speed and memory
    Mobile Apps
    Greater control over UI and Experience
    Requirements planning e.g. Need to access to contacts
    Device planning
    Technology planning
    Java (J2ME)
    Symbian
    Windows
  • 10. Use Cases
    Field Force Automation
    Order Tracking & Production Planning
    Incentive schemes for B2B channels
    Self-service for students
    Stock Broking Risk Management automation
    Alerts for Airlines
    Critical message delivery for ATM monitoring
    Voicesite for complaints & feedback
    Mobile donation collection
  • 11. Use Case: Field Force Automation
  • 12. Challenges
    RoI?
    Security
    Devices Management
    Application Portability
    Middleware
    Mobile Policy
  • 13. Thank You!
    VeerChand Bothra
    +91 98198 39790
    veer@ravience.com
    http://www.mobilepundit.com

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