Agenda for today EMERGENCE OF ITC LIMITED VISSION AND MISSION SOCIAL RESPONSIBILITY MARKETING STRATERGIS OF I.T.C PRODUCT PROFILE OF I.T.C Ltd ACCOUNTS AND REPORTS OF THE PAST 10 YEARS
EMERGENCE OF ITC LIMITED ITC started off as the Imperial Tobacco Company, and shares ancestry with Imperial Tobacco the United Kingdom, but since august 24 1910 it is fully independent, and was renamed to Indian Tobacco Company in 1970 and then to ITC Limited in 1974. The company is currently headed by Yogesh Chander Deveshwar. The company employs over 26,000 people at more than 60 locations across India and is listed on Forbes 2000 . Ranks No. 9 among Indian listed Private Sector Companies by market cap and No. 1 in FMCG Sector
VISION AND MISSION Vision: Sustain ITC’s position as one of India’s most valuable corporations through world class performance , creating growing value for the Indian economy and the Company’s stakeholders. Mission: To enhance the wealth generating capability of the enterprise in a globalizing environment, delivering superior and sustainable stakeholder value
SOCIAL RESPONSIBILITYEnvironmental .ITC has been Carbon Positive years in a row. Water Positive 6years in a row. 100% solid waste recycling
CONT..Social ITCs businesses generate livelihoods for over 5 million people ITCs globally recognized e-Choupal initiative is the worlds largest rural digital infrastructure benefiting over 4 million farming families. ITCs Social and Farm Forestry initiative has greened over 80,000 hectares creating an estimated 35 million person days of employment among the disadvantaged. ITCs Watershed Development Initiative brings precious water to nearly 35,000 hectares of dry lands and moisture-stressed areas. ITCs Sustainable Community Development initiatives include women empowerment , supplementary education, integrated animal husbandry programmers The first ITC Sangeet Sammelan showcasing the best in Indian classical music was held in Delhi in 1971
Marketing strategy ITC is committed to a national agenda of raising agricultural productivity and making the rural economy more socially inclusive. ITC believes that the urgency and scale of these tasks make market linked solutions and innovations more effective and sustainable than capital intensive approaches.
ITC reaches out directly to consumers with its Wealth Out of Waste (WOW) campaign, that has been successfully implemented in select locations across southern India
Brands such as John Players , Wills Lifestyle offer a wide range of designer wear, designed by the leading designers of the country.
consumer engagement has been targeted through multiple touch points. Today, the ever discerning consumer has very specific product requirements. We aim to offer products that satisfy all these needs, and in the process establish Fiama Di Wills as the leading brand in the premium personal care market segment.
The e-Choupal model has been specifically designed to tackle the challenges posed by the unique features of Indian agriculture, characterised by fragmented farms, weak infrastructure and the involvement of numerous intermediaries, among others
COMMUNICATION STRATEGY Like HUL, these brands sport Western names, and different communication. Essenza & Fiama, meant for the elite, have English communication, while Vivel & Superia use Hindi
BRAND AMBASSADORS ITC uses brand ambassadors strategically. While for the Fiama and Vivel ranges it has roped in brand ambassadors,for the Superia & Essenza ranges the key TG is the real king Deepika Kareena Hrithic Ranbeer
PRODUCT PROFILECigarettes: W. D. & H. O. Wills, Gold Flake Kings, Gold FlakePremium, Navy Cut, Insignia, India Kings, Classic (Verve, Menthol, MentholRush, Regular, Mild & Ultra Mild), 555, Benson & Hedges, SilkCut, Scissors, Capstan, Berkeley, Bristol, Lucky Strike, Players and Flake.Foods: (Kitchens of India;Ashirvaad,Minto,Sunfeast,Candyman,Bingo,Yippee, Sunfeast Pasta brandsin Ready to Eat, Staples, Biscuits, Confectionery, Noodles and SnackFoods);Apparel: (Wills Lifestyle and John Players brands);Personal care: (Fiama di Wills; Vivel; Essenza di Wills; Superia; Vivel diWills brands of products in perfumes, haircare and skincare)Stationery: (Classmate and PaperKraft brands)Safety Matches and Agarbattis: iKno; Mangaldeep; Aim brands
Other business includes Hotels: ITCs hotels (under brands including WelcomHotel Paper work : Paperboard, Specialty Paper, Graphic and other Paper; Packaging and Printing for diverse international and Indian clientele. InfoTech: (through its fully owned subsidiary ITC InfoTech India Limited which is a SEI CMM Level 5 company)